{"product_id":"public-goods-natural-gentle-shampoo-12-fl-oz-sulfate-paraben-free-vegan-daily-cleanser","title":"Public Goods Natural Gentle Shampoo — 12 fl oz, Sulfate \u0026 Paraben Free, Vegan Daily Cleanser","description":"\u003cp\u003e\u003cstrong\u003ePublic Goods Natural Gentle Shampoo is a plant-powered, sulfate- and paraben-free cleanser that removes buildup while preserving hair's natural moisture for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with organic essential oils and no harsh detergents, this Canadian-made shampoo focuses on simple, effective ingredients to cleanse and nourish hair without synthetic fragrances, formaldehyde derivatives, or animal testing. The lightweight formula lathers comfortably, rinses clean, and pairs well with the matching conditioner to leave hair manageable and subtly scented.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without sulfates?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses milder surfactants and organic essential oils to lift dirt and excess oil without stripping natural lipids. That means you get a gentle foam and an effective rinse while protecting hair texture and color-treated strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing agents that produce a soft lather\u003c\/li\u003e\n  \u003cli\u003eOrganic essential oils that help dissolve product buildup\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid over-drying or brittle ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for different hair textures and concerns?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is designed for a broad range of hair types, from fine and straight to curly and coarse. Its balanced formula cleans without adding heavy silicones or oils, making it suitable for daily use or as part of a rotation with targeted treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight enough for fine hair, gentle enough for curls\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eSupports scalp comfort by avoiding harsh irritants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of scent and finish should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe scent profile leans natural and fresh from organic essential oils rather than synthetic perfume. When paired with the matching conditioner, you’ll notice fruit and herb top notes that leave hair smelling clean and subtle, not overpowering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural citrus and herbal fragrances from essential oils\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling soft, not weighed down\u003c\/li\u003e\n  \u003cli\u003eComplements the conditioner’s grapefruit-mandarin-herb harmony\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow sustainable and ethical is this product?\u003c\/h3\u003e\n\u003cp\u003ePublic Goods emphasizes responsible sourcing and packaging: the shampoo is vegan, cruelty-free, and bottled in 100% post-consumer recycled plastic. It’s produced without parabens, synthetic fragrances, and other common harmful additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003ePackaged in recycled post-consumer plastic\u003c\/li\u003e\n  \u003cli\u003eMade in Canada with a focus on simpler ingredient lists\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is a good match for shoppers seeking a straightforward, planet-conscious cleanser that performs across hair types—ideal for anyone who wants a milder daily shampoo, those with sensitive scalps, and consumers who prefer vegan and eco-aware personal care options. For best results, follow with the Public Goods conditioner to enhance moisture, manageability, and the finished scent.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eEssential Oils, No Sulfates, No Parabens, No Synthetic Fragrances\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free, gentle formula is suitable for color-treated hair and helps avoid stripping dye during regular washes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the shampoo contain synthetic fragrances or parabens?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It is formulated without synthetic fragrances, parabens, or formaldehyde-derived ingredients and uses organic essential oils for scent.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Public Goods","offers":[{"title":"Default Title","offer_id":49626429784202,"sku":"B0CB6Y2FR3","price":76.32,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/public-goods-shampoo-front-label.jpg?v=1782910746","url":"https:\/\/auviraskincare.com\/products\/public-goods-natural-gentle-shampoo-12-fl-oz-sulfate-paraben-free-vegan-daily-cleanser","provider":"Auvira Beauty","version":"1.0","type":"link"}