{"product_id":"prime-prometics-primelash-mascara-for-older-women-mulberry-hypoallergenic-volumizing-lengthening-in-2-coats","title":"PRIME PROMETICS PrimeLash Mascara for Older Women — Mulberry, Hypoallergenic Volumizing \u0026 Lengthening in 2 Coats","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLash Mascara is a hypoallergenic, nutrient-enriched mascara engineered to give mature lashes visible length, lift and volume in as few as two clean coats.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with input from over a thousand women over 50, this mascara combines a precision “magic wand” brush with a serum-like base to separate fragile lashes, reduce clumping, and support healthier-looking lashes while you wear it. The Mulberry shade delivers a softer, flattering pigment for grey or light lashes, and the pH-balanced, gentle formula is made to be removable without pulling or breaking thinning lash hairs.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeLash create thicker, longer lashes in two coats?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash uses a dual-action approach: a nutrient-rich base that conditions and a sculpting pigment formula that builds visible volume. The brush is shaped to comb each lash for even product distribution, so two applications stack without clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNutrient-enriched serum base to support lash appearance over time\u003c\/li\u003e\n  \u003cli\u003ePrecision wand separates lashes to avoid spidery clumps\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment that layers cleanly for length and thickness\u003c\/li\u003e\n  \u003cli\u003eMulberry tone enhances contrast on lighter or graying lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara irritate sensitive eyes or contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eThe formula is hypoallergenic, pH balanced and developed with sensitivity in mind, minimizing irritation risk while remaining effective. It’s designed to be gentle during application and removal, reducing friction on delicate lashes and lids.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic ingredients chosen for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eNon-drying base helps prevent lash brittleness\u003c\/li\u003e\n  \u003cli\u003eEasy-removal formula avoids harsh rubbing\u003c\/li\u003e\n  \u003cli\u003eTested with mature-eye needs in development\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the wand different for older lashes and unsteady hands?\u003c\/h3\u003e\n\u003cp\u003eThe so-called magic wand is engineered to comb, lift and separate even fine, tiny lashes without dragging on the eyelid. Its shape and bristle pattern help steady application for users with mild hand tremors or reduced dexterity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComb-like bristles catch and coat individual lashes\u003c\/li\u003e\n  \u003cli\u003eWide but controlled head for predictable strokes\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize clumps and smudging during wear\u003c\/li\u003e\n  \u003cli\u003eEnables lengthening and volumizing without repeated reworking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove PrimeLash while protecting fragile lashes?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash is formulated to come off cleanly with a gentle remover or cleansing oil, reducing tug on the lash line. Removal that avoids forceful rubbing helps preserve delicate, thinning lashes and prevents breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDissolves with oil-based or gentle eye cleansers\u003c\/li\u003e\n  \u003cli\u003eNon-cakey finish that loosens with little rubbing\u003c\/li\u003e\n  \u003cli\u003eHelps maintain lash integrity during nightly cleansing\u003c\/li\u003e\n  \u003cli\u003eLeaves lashes ready for nightly conditioning routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Prime Prometics PrimeLash Mascara in Mulberry is designed for mature women seeking richer-looking lashes without harsh formulas — especially those with thinning, lighter or graying lashes and anyone with sensitive eyes or reduced hand steadiness. It’s for people who want a buildable, non-clumping finish and an easy-removal mascara that doubles as a nourishing, lash-friendly base during wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The mascara is hypoallergenic and pH-balanced, formulated to minimize irritation for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats to see noticeable length and volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Most users see clear lift and build in two clean coats without clumping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":49632427114634,"sku":"B0FGDFHZ63","price":97.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/prime-prometics-primelash-front-package-mulberry.jpg?v=1782959351","url":"https:\/\/auviraskincare.com\/products\/prime-prometics-primelash-mascara-for-older-women-mulberry-hypoallergenic-volumizing-lengthening-in-2-coats","provider":"Auvira Beauty","version":"1.0","type":"link"}