{"product_id":"pravana-purple-toning-shampoo-for-blonde-silver-hair-10-fl-oz-neutralizes-brassiness-adds-shine","title":"Pravana Purple Toning Shampoo for Blonde \u0026 Silver Hair — 10 fl oz, Neutralizes Brassiness \u0026 Adds Shine","description":"\u003cp\u003e\u003cstrong\u003ePravana The Perfect Blonde Purple Toning Shampoo is a color-safe, purple-toned cleanser designed to neutralize brassy yellow tones while adding immediate shine and gentle conditioning to color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhether you have natural blonde, highlighted, or silver hair, this toning shampoo uses a violet pigment to counteract warm undertones and refresh your color between salon visits. The formula is built with soy protein and a pant-based amino acid blend to help hair feel conditioned after washing, and it avoids SLS\/SLES, parabens, mineral oil, phthalates, microplastics, and gluten. Packaged in a bottle made from 100% recycled plastic, the product is vegan and crafted for routine color maintenance without stripping color.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo reduce brassiness?\u003c\/h3\u003e\n\n\u003cp\u003eViolet pigments sit opposite yellow on the color wheel, so they neutralize unwanted warm hues on blonde and silver hair. The toning occurs during a gentle wash — not a bleach — and can be used as part of your regular shampoo routine or as a quick corrective step.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains violet toning pigments that cancel yellow and orange reflections.\u003c\/li\u003e\n  \u003cli\u003eWorks during lathering to deposit temporary cool tones, visible after rinsing.\u003c\/li\u003e\n  \u003cli\u003eSuitable for multiple hair types and color-treated hair when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or damage my hair?\u003c\/h3\u003e\n\n\u003cp\u003eThis shampoo is formulated to be gentle and conditioning rather than harshly stripping. Soy protein and a blend of amino acids help maintain softness and manageability, so hair feels less brittle after use compared with stronger clarifying products.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVegan, free from SLS\/SLES and parabens to reduce aggressive cleansing.\u003c\/li\u003e\n  \u003cli\u003eIncludes conditioning ingredients to leave hair feeling smooth after one wash.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used according to frequency recommendations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Pravana The Perfect Blonde Purple Toning Shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on your hair color, porosity, and desired coolness. For most users, alternating with a regular gentle shampoo or using it once or twice weekly provides control over brassiness without over-toning.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times per week for maintenance on light blonde or highlighted hair.\u003c\/li\u003e\n  \u003cli\u003eReduce frequency for porous or heavily processed hair to avoid build-up of violet deposit.\u003c\/li\u003e\n  \u003cli\u003eAdjust use based on visible brassiness and how your hair responds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after using this toning shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eVisible reduction of yellow and brassy tones often appears after the first wash, along with enhanced shine and a conditioned feel. Results are temporary and repeat with continued use; for permanent color shifts consult a colorist.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNoticeably cooler, crisper blonde or silver tones after rinsing.\u003c\/li\u003e\n  \u003cli\u003eImproved surface shine thanks to Chromasilk-enhancing ingredients.\u003c\/li\u003e\n  \u003cli\u003eHair feels smoother due to soy protein and amino acid conditioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pravana The Perfect Blonde Purple Toning Shampoo is aimed at people with blonde, highlighted, balayage, gray, or silver hair who want an easy, at-home way to manage brassiness and boost shine. It’s also a good fit for anyone seeking a vegan, sulfate- and paraben-free option that conditions while it tones. If you have very dark hair or are looking for permanent color change, consult a professional colorist instead of relying on toning shampoo alone.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide\/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated to be color-safe and gentle, designed to neutralize brassiness without stripping permanent color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo on for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically leave it on for 1–3 minutes, depending on desired toning, then rinse. Adjust time based on hair porosity and color results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":49629305503882,"sku":"B0DW6HJ3KH","price":84.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/pravana-front-packaging-perfect-blonde.jpg?v=1782928316","url":"https:\/\/auviraskincare.com\/products\/pravana-purple-toning-shampoo-for-blonde-silver-hair-10-fl-oz-neutralizes-brassiness-adds-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}