{"product_id":"pravana-purple-toning-shampoo-for-blonde-hair-33-fl-oz-neutralizes-brass-adds-shine","title":"Pravana Purple Toning Shampoo for Blonde Hair, 33 fl oz — Neutralizes Brass \u0026 Adds Shine","description":"\u003cstrong\u003ePravana The Perfect Blonde is a purple toning shampoo that neutralizes brassy and yellow tones while adding shine and color-safe conditioning in a 33 fl oz vegan formula.\u003c\/strong\u003e\n\n\u003cp\u003ePravana's The Perfect Blonde Purple Toning Shampoo is designed for color-treated, highlighted, or naturally light hair that needs quick brassiness control without harsh detergents. The sulfate- and paraben-free formula uses chromasilk-enhancing ingredients and a soy protein blend to tone, condition, and boost shine after just one use, and it's packaged in a bottle made from 100% recycled plastic.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see toning and shine results?\u003c\/h3\u003e\n\u003cp\u003eMost users notice reduced brassiness and a brighter tone after the first wash, with progressive improvement across regular use. The purple pigments target yellow\/orange undertones, while conditioning amino acids smooth the hair surface for instant reflected light.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible neutralizing of yellow\/brassy tones after one application\u003c\/li\u003e\n  \u003cli\u003eFormulated to enhance shine with Chromasilk-friendly ingredients\u003c\/li\u003e\n  \u003cli\u003eConditioning soy protein helps hair feel smoother and more manageable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated hair and sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eYes — this shampoo is formulated for color-treated hair and omits SLS\/SLES, parabens, mineral oil, phthalates, microplastics, and gluten. The gentle cleansing base preserves color while the purple pigment deposits just enough tone to neutralize unwanted warmth without stripping dyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates and parabens for gentler color retention\u003c\/li\u003e\n  \u003cli\u003eVegan formula that avoids common irritants and fillers\u003c\/li\u003e\n  \u003cli\u003eSafe for regular use on highlights, balayage, and all blonde shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple toning shampoo?\u003c\/h3\u003e\n\u003cp\u003eUse frequency depends on your hair's porosity, blonde level, and how quickly brass develops. For many people, 1–2 times per week maintains tone; those with more stubborn brass may use it more often but can reduce frequency once desired tone is achieved.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with once per week, increase to twice if needed\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to avoid over-depositing purple pigments\u003c\/li\u003e\n  \u003cli\u003eFollow with a color-safe conditioner to lock in moisture and tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients help condition and protect hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes soy protein and a pant-based blend of amino acids to condition strands and improve manageability. These components work with the purple toning pigments to leave hair feeling softer and looking glossier without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoy protein for smoothing and improved texture\u003c\/li\u003e\n  \u003cli\u003eAmino acid blend that helps strengthen and detangle\u003c\/li\u003e\n  \u003cli\u003eChromasilk-enhancing actives to boost reflective shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pravana The Perfect Blonde Purple Toning Shampoo is ideal for people with color-treated blondes, highlights, balayage, or naturally light hair who want a gentle, effective toning wash. It also suits anyone seeking a vegan, sulfate- and paraben-free option that adds shine and conditions without stripping color, especially those who prefer larger 33 fl oz sizes for salon use or at-home economy.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide\/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dark blonde or brassy brown hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It helps neutralize unwanted yellow\/orange tones on light blondes and brassy brunettes, but test a small strand first to judge deposit intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this dry out my hair with regular use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula includes soy protein and amino acids to condition; follow with a color-safe conditioner for best hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":49622823600266,"sku":"B0DW62SGXY","price":150.62,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/pravana-perfect-blonde-front-bottle.jpg?v=1782875112","url":"https:\/\/auviraskincare.com\/products\/pravana-purple-toning-shampoo-for-blonde-hair-33-fl-oz-neutralizes-brass-adds-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}