{"product_id":"plum-10-niacinamide-face-serum-with-rice-water-15-ml-fragrance-free-brightening-pore-refining","title":"Plum 10% Niacinamide Face Serum with Rice Water — 15 ml, Fragrance-Free, Brightening \u0026 Pore-Refining","description":"\u003cstrong\u003ePlum 10% Niacinamide Face Serum with Rice Water is a lightweight, fragrance-free serum formulated to help reduce blemishes, refine pores and even skin tone while supporting the skin barrier.\u003c\/strong\u003e\n\nThis concentrated 15 ml serum blends 10% niacinamide with Japanese fermented rice water, squalane, caffeine and vitamin E to target post-acne marks, control excess oil and improve skin texture without heavy fragrances or synthetic colors. Its quick-absorbing, non-greasy texture layers easily under moisturizers and makeup and is presented as a cruelty-free, vegan formulation suitable for daily morning and evening use.\n\n\u003ch3\u003eHow does this serum help reduce blemishes and post-acne marks?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses 10% niacinamide — a skin-soothing form of vitamin B3 — to help regulate sebum production and support a calmer, more even-looking complexion. Fermented Japanese rice water works alongside to brighten surface tone and refine texture, helping marks appear less noticeable over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e10% niacinamide for oil regulation and barrier support\u003c\/li\u003e\n  \u003cli\u003eJapanese fermented rice water to improve radiance and texture\u003c\/li\u003e\n  \u003cli\u003eSqualane and vitamin E to hydrate and soothe\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, quick-absorbing base to avoid irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this serum suit sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance-free, non-greasy formula is designed to be gentle and fast-absorbing, making it appropriate for many sensitive and acne-prone types. Still, start with a patch test and introduce it slowly if you have reactive skin or are using other active treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from artificial fragrances and synthetic colors\u003c\/li\u003e\n  \u003cli\u003eLight texture reduces risk of pore congestion\u003c\/li\u003e\n  \u003cli\u003eContains soothing squalane and caffeine to calm inflammation\u003c\/li\u003e\n  \u003cli\u003eCompatible with morning and evening routines when introduced correctly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this serum in my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 drops to cleansed skin, patting it in and allowing full absorption before layering moisturizer or sunscreen. Use after cleansing and toner but before heavier creams; it can be used both day and night when combined with broad-spectrum SPF during daytime.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, dry skin — 2–3 drops per use\u003c\/li\u003e\n  \u003cli\u003eAllow serum to absorb fully before moisturizing or applying makeup\u003c\/li\u003e\n  \u003cli\u003eUse daily; pair with SPF in your morning routine\u003c\/li\u003e\n  \u003cli\u003ePatch test when combining with other strong actives (retinoids, acids)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I reasonably expect and when?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use, many users notice improved skin texture, reduced appearance of enlarged pores and a more uniform tone over several weeks. Results depend on individual skin type, lifestyle and concurrent products — this serum supports visible improvement rather than immediate transformations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTexture refinement and softer-feeling skin within weeks\u003c\/li\u003e\n  \u003cli\u003eGradual fading of post-acne discoloration over months\u003c\/li\u003e\n  \u003cli\u003eLess shine and fewer breakouts for oilier complexions\u003c\/li\u003e\n  \u003cli\u003eEnhanced barrier resilience thanks to squalane and vitamin E\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for?\n\nThis serum suits people seeking a fragrance-free, vegan treatment that targets blemishes, uneven tone and excess oil without heavy textures. It is appropriate for combination, oily, normal and many sensitive skin types when introduced with care alongside other actives. Choose this product if you want a compact, everyday niacinamide serum with the added brightening and texture benefits of fermented rice water and supportive emollients like squalane.\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Plum 10% Niacinamide serum with vitamin C?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, you can layer them; apply vitamin C first, wait until absorbed, then use niacinamide. Monitor skin for irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this serum safe to use during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s suitable for daytime use but always follow with broad-spectrum sunscreen.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Plum","offers":[{"title":"Default Title","offer_id":49632799457418,"sku":"B097R8B7J7","price":70.35,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/plum-front-packaging-serum.jpg?v=1782964522","url":"https:\/\/auviraskincare.com\/products\/plum-10-niacinamide-face-serum-with-rice-water-15-ml-fragrance-free-brightening-pore-refining","provider":"Auvira Beauty","version":"1.0","type":"link"}