{"product_id":"placenta-life-keratin-shampoo-for-straight-shiny-hair-350-ml-hydrolyzed-keratin-sulfate-free","title":"PLACENTA LIFE Keratin Shampoo for Straight, Shiny Hair — 350 ml, Hydrolyzed Keratin, Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003ePLACENTA LIFE BE NATURAL LISSO KERATINA is a 350 ml keratin-enriched shampoo formulated to gently cleanse and smooth hair while enhancing shine without salts, sulfates or parabens.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines hydrolyzed keratin and a gentle surfactant system to help restore appearance and manageability after chemical treatments and heat styling. The formula is designed to act on the hair fiber, providing delicate cleaning and surface conditioning that supports a straighter, glossier finish when used as part of a keratin care routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help hair that has been chemically treated?\u003c\/h3\u003e\n\u003cp\u003ePLACENTA LIFE's LISS0 KERATINA shampoo targets the hair fiber with hydrolyzed keratin, which adheres to and temporarily fills damaged cuticle areas. It helps smooth the hair surface, making strands easier to detangle and style after smoothing procedures or coloring.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed keratin supports surface repair and improved combability.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing reduces harsh stripping of treatments.\u003c\/li\u003e\n  \u003cli\u003eMild surfactants preserve conditioning ingredients for softer feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula different from regular shampoos?\u003c\/h3\u003e\n\u003cp\u003eUnlike standard shampoos that may rely on strong sulfates, this product avoids salts, sulfates and parabens, focusing on gentler cleansing and keratin enrichment. The balance of cleaning and conditioning ingredients aims to maintain treatment results and reduce frizz without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sodium chloride (salt) to help protect smoothing treatments.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens for milder everyday use.\u003c\/li\u003e\n  \u003cli\u003eFormulated to preserve shine and tactile smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use PLACENTA LIFE LISS0 KERATINA for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo to damp hair, massage gently until it foams, then rinse thoroughly. For optimal smoothing and shine, follow with the matching conditioner or mask in the BE NATURAL LISSO KERATINA line and use consistent care after chemical straightening or heat styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; massage scalp and lengths until lather forms.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to avoid residue and maintain lightness.\u003c\/li\u003e\n  \u003cli\u003ePair with the brand's conditioner or treatment for enhanced results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo weigh my hair down or leave it greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formulation aims for a lightweight finish by combining gentle surfactants with keratin fragments rather than heavy oils. Users typically find improved smoothness and shine without excessive weight when rinsed properly and used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight conditioning agents keep strands manageable without heaviness.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent product buildup at the roots.\u003c\/li\u003e\n  \u003cli\u003eIdeal for mid-length to long hair that needs smoothing and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PLACENTA LIFE BE NATURAL LISSO KERATINA shampoo is formulated for people with straightened, chemically treated, heat-styled or frizz-prone hair who want a gentler cleansing option that supports a smoother, glossier look. It suits users seeking sulfate- and paraben-free care to complement in-salon treatments or at-home keratin routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe after keratin smoothing treatments?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate- and salt-free formula is designed to be gentle on post-treatment hair and help preserve smoothing results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use PLACENTA LIFE LISS0 KERATINA?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular cleansing shampoo; frequency depends on hair type and styling, typically every 2–3 days or as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PLACENTA LIFE","offers":[{"title":"Default Title","offer_id":49627138228362,"sku":"B07HJ921TB","price":81.53,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/placenta-life-lisso-keratina-front-packaging.jpg?v=1782918211","url":"https:\/\/auviraskincare.com\/products\/placenta-life-keratin-shampoo-for-straight-shiny-hair-350-ml-hydrolyzed-keratin-sulfate-free","provider":"Auvira Beauty","version":"1.0","type":"link"}