{"product_id":"phyto-purple-no-yellow-shampoo-for-gray-white-blonde-hair-8-45-fl-oz-sulfate-free-tone-neutralizing-shine-boosting","title":"PHYTO Purple No-Yellow Shampoo for Gray, White \u0026 Blonde Hair — 8.45 fl oz, Sulfate-Free Tone-Neutralizing \u0026 Shine-Boosting","description":"\u003cp\u003e\u003cstrong\u003ePHYTO Purple No-Yellow Shampoo is a violet-toned, sulfate-free cleanser that neutralizes brassy yellow and copper tones while hydrating gray, white, silver and bleached blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo deposits violet pigments and plant-derived actives to refresh cool highlights and preserve luminous, soft hair between salon visits. Formulated in France, it combines color-correcting pigments with antioxidant Edelweiss extract and white mallow to protect fibers and boost shine. Clinical tests on light-colored hair show visible brightening, improved softness and enhanced radiance after repeated use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in yellow or brassy tones?\u003c\/h3\u003e\n\n\u003cp\u003eViolet pigments begin canceling warm yellow or orange reflections on first use, with progressively stronger toning visible after a few applications. Results depend on initial hair porosity and how long the shampoo is left in the hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFirst wash: noticeable soft neutralization of yellow highlights.\u003c\/li\u003e\n  \u003cli\u003e2–4 uses: more uniform cool tones and clearer highlights.\u003c\/li\u003e\n  \u003cli\u003eFor stubborn brassiness: extend lather to 3–5 minutes or use weekly until desired balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe to use on color-treated or delicate gray hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe gentle botanical formula is designed to deposit tone without stripping color; it is suitable for color-treated, bleached and natural gray hair when used as directed. The sulfate-free base helps retain moisture and prevents over-drying, while antioxidant and conditioning extracts support fiber health.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDaily-safe surfactants that cleanse without harsh stripping.\u003c\/li\u003e\n  \u003cli\u003ePlant extracts (Edelweiss, white mallow) protect and enhance shine.\u003c\/li\u003e\n  \u003cli\u003eRecommended frequency: 1–2 times weekly or as needed between color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best tone control and shine?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair and massage to distribute the violet pigment evenly; rinse after 1–3 minutes for a subtle effect, or leave a little longer for stronger neutralization. Wear gloves to prevent staining on hands and follow with your preferred conditioner or mask to seal and smooth the cuticle.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on towel-dried or fully wet hair for even coverage.\u003c\/li\u003e\n  \u003cli\u003eMassage for 1–3 minutes; increase time for more intense toning.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with a hydrating conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat practical differences will I notice in hair texture and finish?\u003c\/h3\u003e\n\n\u003cp\u003eAlong with cooler undertones, hair appears softer, glossier and more luminous because the formula combines pigment with moisturizing and shine-enhancing botanicals. Users report improved manageability and highlights that look cleaner and more defined.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoftness: smoothing agents reduce roughness and tangles.\u003c\/li\u003e\n  \u003cli\u003eShine: white mallow extract helps reflect light for brighter highlights.\u003c\/li\u003e\n  \u003cli\u003eProtection: Edelweiss antioxidant defends against oxidative dulling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? PHYTO Purple No-Yellow Shampoo suits anyone with naturally gray, white, silver or salon-bleached blonde hair who wants to maintain cool-toned highlights and reduce brassy warmth at home. It is crafted for adult men and women who prefer plant-forward, sulfate-free care and need an easy in-shower toning step to extend the life and clarity of their light hair between professional services. If you seek a gentle weekly or biweekly pigment-depositing shampoo that leaves hair soft, shiny and visibly cooler, this product is tailored for that routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ water \/ eau. sodium lauroyl sarcosinate. cocamidopropyl betaine. cocamidopropyl hydroxysultaine. citric acid. parfum \/ fragrance. polyquaternium-22. coco-glucoside. glyceryl oleate. sodium benzoate. potassium sorbate. ci 60730 \/ ext. violet 2. glycerin. althaea officinalis root extract. leontopodium alpinum flower\/leaf extract. tocopherol. hydrogenated vegetable glycerides citrate. 330c.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use PHYTO Purple No-Yellow Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly or as needed; leave for 1–3 minutes, longer for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo dry out my bleached or gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, its sulfate-free, botanical formula cleanses while adding moisture and shine without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":49631369035914,"sku":"B0C62KHNY8","price":93.01,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/phyto-purple-no-yellow-front-bottle.jpg?v=1782944726","url":"https:\/\/auviraskincare.com\/products\/phyto-purple-no-yellow-shampoo-for-gray-white-blonde-hair-8-45-fl-oz-sulfate-free-tone-neutralizing-shine-boosting","provider":"Auvira Beauty","version":"1.0","type":"link"}