{"product_id":"philip-kingsley-elasticizer-pre-shampoo-deep-conditioning-mask-5-07oz-hydrating-frizz-reducing","title":"PHILIP KINGSLEY Elasticizer Pre-Shampoo Deep Conditioning Mask 5.07oz — Hydrating, Frizz-Reducing","description":"\u003cp\u003e\u003cstrong\u003ePHILIP KINGSLEY Elasticizer is a pre-shampoo deep conditioning mask that instantly hydrates, strengthens and restores elasticity for smoother, shinier hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a salon-grade pre-wash treatment, Elasticizer has been trusted for decades to replenish moisture, reduce breakage and tame frizz across all hair textures. This concentrated formula works before you shampoo: apply, allow time for penetration, then rinse and continue with your usual cleanse and condition routine. Lightweight yet powerful, it targets weakened, dry or chemically treated strands to rebuild resilience and reveal softer, more manageable hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow should I use Elasticizer for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply Elasticizer to damp hair section by section before you shampoo, concentrating on mid-lengths and ends where damage is most common. Leave it on for 10–20 minutes; covering with a shower cap or warm towel helps the treatment absorb by creating gentle heat, then rinse and follow with your regular shampoo and conditioner.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply liberally in sections to damp hair.\u003c\/li\u003e\n  \u003cli\u003eLeave 10–20 minutes; warm wrap enhances absorption.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then shampoo and condition as usual.\u003c\/li\u003e\n  \u003cli\u003eUse once or twice weekly for maintenance; increase frequency if hair is very damaged.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits will I notice after using this pre-shampoo mask?\u003c\/h3\u003e\n\n\u003cp\u003eAfter treatment, hair typically feels more elastic, smoother and easier to detangle, with reduced frizz and improved shine. The formula is concentrated to deliver visible conditioning quickly, helping strands resist breakage and appear healthier without weighing hair down.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInstant hydration and improved softness.\u003c\/li\u003e\n  \u003cli\u003eReduced frizz and easier manageability.\u003c\/li\u003e\n  \u003cli\u003eAdded shine and restored bounce.\u003c\/li\u003e\n  \u003cli\u003eStrengthens strands to minimize breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan Elasticizer be used on all hair types and colored hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—Elasticizer is formulated to suit a wide range of textures from fine to coarse and works safely on color-treated or chemically processed hair. Because it’s applied before shampooing, it conditions and reinforces without leaving heavy residue, so even finer hair can benefit when used sparingly.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAppropriate for fine, medium and coarse hair types.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair.\u003c\/li\u003e\n  \u003cli\u003eAdjust quantity and timing depending on hair porosity.\u003c\/li\u003e\n  \u003cli\u003eUse more frequently on very dry or damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes PHILIP KINGSLEY’s Elasticizer different from regular conditioners?\u003c\/h3\u003e\n\n\u003cp\u003eElasticizer is a concentrated pre-shampoo mask formulated to penetrate the hair shaft and rebuild elasticity, rather than simply coating the surface. Its iconic, award-winning recipe delivers deep conditioning before cleansing, so the nutrients have uninterrupted contact time to repair and hydrate more effectively than a routine rinse-out conditioner.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePre-shampoo application increases nutrient absorption.\u003c\/li\u003e\n  \u003cli\u003eConcentrated formula targets elasticity and strength.\u003c\/li\u003e\n  \u003cli\u003eProven, multi-award-winning legacy in haircare.\u003c\/li\u003e\n  \u003cli\u003eSustainable packaging and cruelty-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Elasticizer is ideal for anyone whose hair is dry, brittle, frizzy, color-treated or lacking bounce. It suits people seeking a weekly salon-style treatment at home—those wanting to prevent breakage, boost moisture and improve overall hair texture will see the most benefit. Because the mask works for all hair textures, adjust application amount and timing to match your hair’s condition and porosity for optimal results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Elasticizer on before shampooing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it on for 10–20 minutes; warming with a cap or towel helps absorption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Elasticizer on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s safe for color-treated and chemically processed hair; adjust frequency by condition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHILIP KINGSLEY","offers":[{"title":"Default Title","offer_id":49619218137226,"sku":"B00ATT883S","price":152.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/philip-kingsley-elasticizer-front-jar.jpg?v=1782826548","url":"https:\/\/auviraskincare.com\/products\/philip-kingsley-elasticizer-pre-shampoo-deep-conditioning-mask-5-07oz-hydrating-frizz-reducing","provider":"Auvira Beauty","version":"1.0","type":"link"}