{"product_id":"paul-mitchell-platinum-plus-deep-violet-shampoo-for-blonde-silver-hair-10-14-oz-intensive-brass-removing-tone-shine","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo for Blonde \u0026 Silver Hair, 10.14 oz — Intensive Brass-Removing Tone \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Platinum Plus Deep Violet Shampoo is a concentrated weekly purple shampoo that neutralizes yellow and brassy tones while brightening medium to dark and highlighted blonde, gray, or silver hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for blondes and silver shades that need a stronger corrective wash, this deep violet formula delivers intensified toning power to refresh color between salon visits. It balances unwanted warmth, improves hair manageability, and leaves a glossy finish with a refreshing cucumber-melon scent layered over soft florals. Packaging uses post-consumer recycled materials to support recyclability wherever local rules permit.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see brass reduction and brighter highlights?\u003c\/h3\u003e\n\u003cp\u003eMost users notice reduced yellowing and crisper highlights after a single weekly treatment. The concentrated violet pigments target warm undertones and deposit color where brassiness is most visible.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse once a week for maintenance; leave on briefly for mild toning or up to a few minutes for stronger correction.\u003c\/li\u003e\n  \u003cli\u003eBest for medium-to-dark blondes, highlighted hair, and gray or silver shades.\u003c\/li\u003e\n  \u003cli\u003eWorks faster than standard violet shampoos because of its deeper pigment concentration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or affect manageability?\u003c\/h3\u003e\n\u003cp\u003eFormulated to both tone and care for hair, it helps improve manageability and boosts shine rather than strip moisture. Follow with a conditioner suited to your hair type to maintain softness and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves comb-through and styling slip after rinsing.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smoother and glossier when used as directed.\u003c\/li\u003e\n  \u003cli\u003ePair with a color-safe conditioner for balanced moisture retention.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the best results without over-toning?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair once weekly, massaging to create a lather and focusing on areas with the most brass. Rinse when the desired tone is reached—shorter time for subtle correction, slightly longer for stronger toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a brief 1–2 minute application and increase time only if needed.\u003c\/li\u003e\n  \u003cli\u003eFor targeted toning, apply mainly to highlighted sections or roots showing warmth.\u003c\/li\u003e\n  \u003cli\u003eUse gloves if concerned about staining hands and towel carefully after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the scent strong and what about the packaging sustainability?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo carries a refreshing cucumber-melon aroma with gentle floral background notes—not overpowering when rinsed. The retail bottle incorporates post-consumer recycled materials and has a low-profile cap and label designed to improve recyclability where facilities allow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance: light cucumber-melon with soft florals.\u003c\/li\u003e\n  \u003cli\u003eBottles and jars contain PCR materials; tubes use a percentage of PCR for reduced environmental impact.\u003c\/li\u003e\n  \u003cli\u003eCheck local recycling guidelines for cap and pump disposal rules.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Paul Mitchell Platinum Plus Deep Violet Shampoo is ideal for anyone with medium to dark blonde, highlighted, gray, or silver hair who wants a stronger weekly toning option to neutralize brass and revive highlights. It’s suited to color-treated or natural blonde shades that need occasional intensive correction, as well as those wanting a glossier, more manageable finish between professional services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Persea Gratissima (Avocado) Oil, Crambe Abyssinica Seed Oil, Calodendrum Capense Nut Oil, Camellia Sinensis Leaf Oil, Phenoxyethanol, Glycerin, Ext. Violet 2 (CI 60730), PEG 150 Distearate, Propylene Glycol, Disodium EDTA, Sodium Sulfate, Citric Acid, Methylchloroiso thiazolinone, Methyliso thiazolinone, Parfum (Fragrance), Benzyl Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Platinum Plus Deep Violet Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once weekly for maintenance; increase exposure time only if stronger toning is needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on gray or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated to neutralize yellowing and brighten gray or silver tones safely.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":49626860126346,"sku":"B0C3KDD2ZN","price":88.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/paul-mitchell-platinum-plus-front-bottle.jpg?v=1782915013","url":"https:\/\/auviraskincare.com\/products\/paul-mitchell-platinum-plus-deep-violet-shampoo-for-blonde-silver-hair-10-14-oz-intensive-brass-removing-tone-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}