{"product_id":"paul-mitchell-platinum-plus-deep-violet-purple-shampoo-33-8-fl-oz-high-strength-toning-for-blonde-gray-silver-hair","title":"Paul Mitchell Platinum Plus Deep Violet Purple Shampoo 33.8 fl oz — High‑Strength Toning for Blonde, Gray \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Platinum Plus Deep Violet Shampoo is a weekly, high‑strength purple shampoo that neutralizes yellow and brassy tones while brightening blonde, highlighted, gray, and silver hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt for medium to dark blondes, highlighted hair, and natural gray or silver tones, this deep violet formula offers five times the toning power of classic violet shampoos from Paul Mitchell. It’s designed for periodic use to correct unwanted warmth, enhance shine, and improve manageability without over‑stripping the hair. A refreshing cucumber melon fragrance with soft floral notes leaves hair smelling clean after use. The product comes in larger retail sizing and uses post‑consumer recycled materials in its packaging to support improved recyclability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brass and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits concentrated violet pigments that counteract yellow and orange reflections in the hair shaft. Pigment neutralization happens during the wash, so brass is visibly reduced after rinsing—especially when used weekly as directed. It rinses clean and won’t leave a heavy residue when used correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep violet dye molecules neutralize warm tones on contact\u003c\/li\u003e\n  \u003cli\u003eHigher-strength formula for medium-to-dark blondes and highlighted hair\u003c\/li\u003e\n  \u003cli\u003eUse weekly to maintain tonal balance without over-toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on gray or silver hair?\u003c\/h3\u003e\n\u003cp\u003eYes—gray and silver hair can pick up yellowing from pollution, hard water, or styling products, and this formula helps restore a cooler, brighter appearance. It refreshes silver tones while improving manageability, so hair looks cleaner and more reflective. For best results, tailor frequency to your hair porosity and color intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduces environmental yellowing on gray and silver strands\u003c\/li\u003e\n  \u003cli\u003eAdds shine for a more luminous silver finish\u003c\/li\u003e\n  \u003cli\u003eAdjust application frequency based on desired coolness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Paul Mitchell Platinum Plus Deep Violet Shampoo?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and work into a lather, focusing on brass-prone areas and highlights; leave on briefly if you need more toning, then rinse thoroughly. Start with a short contact time to avoid over-toning and increase slightly on stubborn brass. Follow with a conditioner or mask to restore softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, massage in, and rinse; increase contact time cautiously\u003c\/li\u003e\n  \u003cli\u003eRecommended weekly use for maintenance toning\u003c\/li\u003e\n  \u003cli\u003eCombine with conditioning treatments for hydration and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat additional benefits and sensory notes does the shampoo offer?\u003c\/h3\u003e\n\u003cp\u003eBeyond toning, the formula improves combability and imparts shine so color looks fresher between salon visits. The scent blends cucumber and melon with soft florals for a clean, fresh finish. Packaging uses post‑consumer recycled content to reduce environmental impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves manageability and adds reflective shine\u003c\/li\u003e\n  \u003cli\u003eRefreshing cucumber melon fragrance with floral hints\u003c\/li\u003e\n  \u003cli\u003eRetail packaging made with post‑consumer recycled materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product suits anyone with medium to dark blonde, highlighted, gray, or silver hair who needs a powerful weekly toner to combat yellowing and brassy tones. Professionals and at‑home users who want a concentrated purple shampoo for maintenance between color services will value the 33.8 fl oz size; those with very porous or lightened hair should adjust contact time and frequency to avoid over‑toning. If you prefer a clean, fragranced wash that also emphasizes manageability and shine, Paul Mitchell Platinum Plus Deep Violet Shampoo is formulated for that purpose.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Persea Gratissima (Avocado) Oil, Crambe Abyssinica Seed Oil, Calodendrum Capense Nut Oil, Camellia Sinensis Leaf Oil, Phenoxyethanol, Glycerin, Ext. Violet 2 (CI 60730), PEG 150 Distearate, Propylene Glycol, Disodium EDTA, Sodium Sulfate, Citric Acid, Methylchloroiso thiazolinone, Methyliso thiazolinone, Parfum (Fragrance), Benzyl Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for maintenance toning; adjust frequency based on hair porosity and desired coolness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When used as directed it neutralizes brass without visible purple residue; extended contact can increase toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":49621314896010,"sku":"B0C3K7TY2W","price":135.82,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/paul-mitchell-platinum-plus-front-packaging.jpg?v=1782852468","url":"https:\/\/auviraskincare.com\/products\/paul-mitchell-platinum-plus-deep-violet-purple-shampoo-33-8-fl-oz-high-strength-toning-for-blonde-gray-silver-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}