{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-33-8-fl-oz-neutralizes-brass-and-adds-moisture","title":"Paul Mitchell Platinum Blonde Violet Shampoo 33.8 fl oz — Neutralizes Brass and Adds Moisture","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Platinum Blonde Violet Shampoo is a purple-toned cleanser that neutralizes brassy warmth and refreshes light-to-medium blonde, silver, gray, or white hair while adding moisture and softness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade violet shampoo is formulated to counteract unwanted yellow and orange undertones that can appear in bleached, highlighted, or naturally light hair. Enriched with conditioning agents and a subtle cucumber-melon fragrance, the 33.8 fl oz size is suited for regular at-home maintenance or salon use. The packaging is partially made from post-consumer recycled materials to reduce environmental impact.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brass without overdrying?\u003c\/h3\u003e\n\n\u003cp\u003eThe violet pigments in this formula deposit cool tones that cancel warm, brassy hues, while conditioning ingredients help preserve moisture and manageability. Because it combines toning pigments with emollients, the hair looks cooler without feeling stripped.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eViolet tint counteracts yellow\/orange tones for cooler color.\u003c\/li\u003e\n  \u003cli\u003eConditioning agents add softness so strands stay smooth.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for routine use depending on desired intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Platinum Blonde Violet Shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on your hair’s porosity and the degree of brassiness. Many users apply once or twice weekly to maintain neutral tones; those with more stubborn warmth may use it more often but should monitor dryness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWeekly use for routine maintenance on light-to-medium blonde.\u003c\/li\u003e\n  \u003cli\u003eIncreased frequency for stronger toning needs, then alternate with a moisturizing shampoo.\u003c\/li\u003e\n  \u003cli\u003eAdjust amount and contact time to avoid over-depositing pigment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on silver, gray, or white hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the violet pigments are effective at neutralizing yellowing in silver, gray, and white hair, restoring a brighter, cooler appearance. The added conditioning ingredients help keep fine or aging hair soft and manageable.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNeutralizes unwanted yellow tones in silver and gray shades.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain brightness in white or very light hair tones.\u003c\/li\u003e\n  \u003cli\u003eLeaves a light cucumber-melon scent for a refreshed finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I expect from the 33.8 fl oz size and packaging?\u003c\/h3\u003e\n\n\u003cp\u003eThe 33.8 fl oz bottle offers an economical option for home or salon use, reducing refill frequency. Paul Mitchell has updated packaging to include post-consumer recycled content for many retail sizes, and the design targets better recyclability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLarge salon-sized bottle for frequent use or multiple users.\u003c\/li\u003e\n  \u003cli\u003eRetail packaging includes post-consumer recycled materials where applicable.\u003c\/li\u003e\n  \u003cli\u003eLow-profile cap and label optimized for improved recyclability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you have light to medium blonde, highlighted hair, or natural silver, gray, or white tones and you want to banish brassy warmth while retaining softness, this violet shampoo is designed for you. It fits users who prefer salon-quality maintenance at home, those who need a larger bottle for frequent applications, and anyone looking for a toning product that blends pigment with conditioning. For best results, tailor use frequency to your hair’s needs and follow with a hydrating conditioner when needed.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower\/Leaf\/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG\/PPG-41\/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this purple shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is generally unnecessary; once or twice weekly is common. Increase frequency only if needed and monitor for dryness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it stain hair or fabric?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Short contact on hair is safe; avoid prolonged contact with light-colored fabrics and rinse product fully to prevent staining.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":49621835776138,"sku":"B002WZPDMG","price":135.82,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/paul-mitchell-platinum-blonde-front-packaging_69800c80-21db-4126-8994-0aa7c070c464.jpg?v=1782862281","url":"https:\/\/auviraskincare.com\/products\/paul-mitchell-platinum-blonde-violet-shampoo-33-8-fl-oz-neutralizes-brass-and-adds-moisture","provider":"Auvira Beauty","version":"1.0","type":"link"}