{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-10-14-fl-oz-tone-correcting-moisturizing-formula","title":"Paul Mitchell Platinum Blonde Violet Shampoo — 10.14 fl oz, Tone-correcting Moisturizing Formula","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Platinum Blonde Violet Shampoo is a purple-toned shampoo that neutralizes brassy warm tones while moisturizing and softening light to medium blonde, silver, gray, and white hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for salon-quality maintenance at home, this 10.14 fl oz formula uses violet pigments to counteract unwanted yellow and orange hues without stripping hair. It also contains conditioning agents to help preserve softness and manageability, and a refreshing cucumber-melon fragrance with light floral notes. Packaging is updated to include post-consumer recycled (PCR) materials, reflecting Paul Mitchell’s environmental commitments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brass without drying hair out?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigments deposit cool tones that neutralize warm yellow and orange reflections on blonde and gray hair. Conditioning ingredients are blended into the formula so color correction happens while strands gain moisture and feel smoother.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet tint counteracts brassy tones for a cooler result\u003c\/li\u003e\n  \u003cli\u003eMoisturizing agents help maintain softness during use\u003c\/li\u003e\n  \u003cli\u003eGentle enough for regular weekly or more frequent maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Paul Mitchell Platinum Blonde Violet Shampoo?\u003c\/h3\u003e\n\u003cp\u003eUse frequency depends on your hair’s brass level and porosity: for mild brass, once a week may suffice; for stronger warm tones or porous hair, 2–3 times weekly gives quicker toning. Always follow with conditioner and rinse thoroughly to avoid over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight maintenance: weekly application\u003c\/li\u003e\n  \u003cli\u003eStronger toning: 2–3 times per week until desired tone\u003c\/li\u003e\n  \u003cli\u003ePair with conditioner to lock in moisture after toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on silver, gray, or white hair and what does it smell like?\u003c\/h3\u003e\n\u003cp\u003eYes — the violet pigments are formulated to neutralize yellowing and warmth common in silver, gray, and white hair, helping restore crisp, cool tones. The scent is a bright cucumber-melon with subtle floral accents, leaving hair smelling fresh without overpowering fragrance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on silver, gray, and white hair to reduce yellowing\u003c\/li\u003e\n  \u003cli\u003eRefreshing cucumber-melon fragrance with soft floral notes\u003c\/li\u003e\n  \u003cli\u003eSuitable when you want a subtle scent during color maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I expect from the bottle and environmental details?\u003c\/h3\u003e\n\u003cp\u003eThe retail size comes in a 10.14 fl oz bottle that now incorporates post-consumer recycled (PCR) materials for reduced environmental impact. Caps and pumps vary by item; check local recycling rules to dispose of packaging responsibly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e10.14 fl oz (retail) size for regular at-home use\u003c\/li\u003e\n  \u003cli\u003eBottles\/jars: approximately 50% PCR; tubes: approximately 25% PCR\u003c\/li\u003e\n  \u003cli\u003ePackaging designed for improved recyclability — verify local guidelines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is formulated for anyone with light to medium blonde, silver, gray, or white hair who wants to neutralize brassy tones while preserving softness. It’s a practical choice for salon clients and at-home color maintenance — especially those seeking a gentle, conditioning purple shampoo with a fresh scent and more sustainable retail packaging.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower\/Leaf\/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG\/PPG-41\/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on color-treated blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to neutralize brass and is gentle enough for regular use on color-treated light to medium blonde hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the purple shampoo on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1–3 minutes and adjust by hair porosity and desired toning; do not exceed 5 minutes for most hair types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":49628592078986,"sku":"B001NFMM8E","price":80.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/paul-mitchell-platinum-blonde-front-packaging_8e4784e0-b48c-4096-b52f-de3f96f8c5d3.jpg?v=1782924012","url":"https:\/\/auviraskincare.com\/products\/paul-mitchell-platinum-blonde-violet-shampoo-10-14-fl-oz-tone-correcting-moisturizing-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}