{"product_id":"paul-mitchell-platinum-blonde-violet-conditioner-10-14-fl-oz-neutralizes-brass-adds-shine","title":"Paul Mitchell Platinum Blonde Violet Conditioner — 10.14 fl oz, neutralizes brass \u0026 adds shine","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Platinum Blonde Violet Conditioner is a purple-toned conditioner formulated to neutralize brassy warmth while moisturizing and adding shine to light to medium blonde, silver, gray and white hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep color and natural light tones looking clear and luminous without over-drying. This salon-grade conditioner deposits violet pigments to counteract unwanted yellow and orange undertones while conditioning agents replenish moisture and smooth the hair cuticle. The formula leaves hair softer and more reflective, with a refreshing cucumber-melon scent and subtle floral notes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner reduce brassiness and brighten blonde hair?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner contains violet pigments that sit on the hair surface and offset warm undertones, making blonde and gray hair appear cooler and cleaner. It’s applied after shampooing to let pigments evenly tone during the rinse phase without stripping moisture. Regular use helps maintain a neutralized, salon-fresh look between color appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize yellow\/orange brassy tones\u003c\/li\u003e\n  \u003cli\u003eDeposits color gradually—builds with repeated use\u003c\/li\u003e\n  \u003cli\u003eRinse-out formula prevents long-term buildup when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or weigh down fine blonde hair?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner is formulated to soften and smooth without heavy residue, making it suitable for light to medium blonde textures. Conditioning ingredients deliver hydration to help detangle and reduce breakage while preserving natural movement. If you have very fine hair, use a small amount focusing on mid-lengths and ends for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight conditioning agents for softness without heaviness\u003c\/li\u003e\n  \u003cli\u003eApply primarily to mid-lengths and ends to avoid root buildup\u003c\/li\u003e\n  \u003cli\u003eSuitable for highlighted, natural and silver\/gray hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use the Platinum Blonde Violet Conditioner?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s brassiness and porosity—most users benefit from 1–3 times per week. If your hair shows mild warmth, once a week may suffice; stronger brassy tones or very porous hair might need more frequent use. Always follow with water rinse and adjust based on observed toning results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1–3 times weekly typical; adjust to results\u003c\/li\u003e\n  \u003cli\u003eMonitor pigment buildup and reduce frequency if hair darkens\u003c\/li\u003e\n  \u003cli\u003eCombine with a gentle purple shampoo for enhanced toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat else should I know about the formula and packaging?\u003c\/h3\u003e\n\u003cp\u003eBeyond toning, the blend includes moisturizing ingredients that smooth and add shine. The fragrance offers crisp cucumber-melon with soft florals for a fresh finish. Paul Mitchell continues to improve sustainability: retail bottles use post-consumer recycled (PCR) materials and labels\/caps are designed for better recyclability—check local recycling rules for specifics.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRefreshing cucumber-melon scent with floral notes\u003c\/li\u003e\n  \u003cli\u003eConditioning agents for softness and shine\u003c\/li\u003e\n  \u003cli\u003eRetail packaging includes PCR materials and recyclable design elements\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone with light to medium blonde, highlighted, silver, gray or white hair who wants to reduce warm tones while keeping hair hydrated and glossy. It’s a good pick for salon clients and at-home users who need a reliable, rinse-out toning conditioner to maintain cooler, brighter color between professional services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Behentrimonium Chloride, Stearyl Alcohol, Hydroxypropyl Starch Phosphate, Quaternium-87, Amodimethicone, Isopropyl Alcohol, Glycerin, Helianthus Annuus Seed Oil, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Carthamus Tinctorius Oleosomes, Carthamus Tinctorius Seed Oil, Curcuma Longa Root Extract, Macadamia Ternifolia Seed Oil, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lecithin, Alcohol, C11-15 Alketh-7, C12-16 Alketh-9, C13-14 Isoalkane, Cetrimonium Chloride, Decyl Glucoside, Guar Hydroxypropyltrimonium Chloride, HEA\/Sodium Acryloyldimethyltaurate\/Steareth-20 Methacrylate Copolymer, Lactic Acid, Polyquaternium-37, Polysorbate 80, PPG-1 Trideceth-6, Propylene Glycol, Propylene Glycol Dicaprylate\/Dicaprate, Sodium Chloride, Tetrasodium EDTA, Trideceth-12, Trideceth-15, Trideceth-3, Trimethylsiloxyamodimethicone, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Potassium Sorbate, Parfum (Fragrance), Benzyl Benzoate, Acid Red 33 (CI 17200), Acid Violet 43 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on natural gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The violet pigments help neutralize yellow tones in gray hair while the conditioner adds moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it stain my hands or towels?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Rinse thoroughly to avoid temporary staining; use gloves if you prefer extra precaution with frequent use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":49626965246090,"sku":"B0F97MD8Y6","price":80.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/paul-mitchell-platinum-blonde-front-packaging_ae5167e1-6933-4a8d-9542-9fcf1e875c55.jpg?v=1782916525","url":"https:\/\/auviraskincare.com\/products\/paul-mitchell-platinum-blonde-violet-conditioner-10-14-fl-oz-neutralizes-brass-adds-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}