{"product_id":"ouai-thick-hair-shampoo-hydrating-shea-butter-keratin-10-oz-for-full-frizzy-hair","title":"OUAI Thick Hair Shampoo — Hydrating Shea Butter \u0026 Keratin 10 oz for Full, Frizzy Hair","description":"\u003cstrong\u003eOUAI Thick Hair Shampoo is a rich, hydrating sulfate‑free cleanser formulated with shea butter, marshmallow root, avocado oil and keratin to moisturize, detangle and reduce frizz for thicker hair types.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo is designed for people with straight, wavy, curly or coily hair who need intense hydration without harsh sulfates. The formula combines humectants and strengthening ingredients to clean hair and scalp while minimizing breakage and flyaways. It’s safe for color‑treated and chemically processed hair and pairs best with the OUAI Thick Conditioner and Hair Oil for a full moisture routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help dry, frizzy or thick hair?\u003c\/h3\u003e\n\u003cp\u003eOUAI Thick Hair Shampoo prioritizes moisture and slip to make thick or unruly hair easier to manage. Shea butter and avocado oil deliver deep hydration, while marshmallow root adds softness and detangling properties. Keratin helps smooth the hair surface so strands reflect more shine and feel less prone to frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShea butter: intense hydration that reduces roughness.\u003c\/li\u003e\n  \u003cli\u003eAvocado oil: strengthens and helps repair split ends.\u003c\/li\u003e\n  \u003cli\u003eMarshmallow root: improves slip for easier combing.\u003c\/li\u003e\n  \u003cli\u003eKeratin: smooths cuticle and enhances shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color‑treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—the formula is free of sulfates, parabens and phthalates, making it gentle on color and chemical treatments. Its conditioning actives help preserve moisture balance so color stays vibrant and processed hair is less likely to break. Always follow with a conditioner to seal hydration and protect treated strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate‑free cleansing protects color longevity.\u003c\/li\u003e\n  \u003cli\u003eParaben‑ and phthalate‑free for gentler care.\u003c\/li\u003e\n  \u003cli\u003eFormulated to work after keratin and smoothing treatments.\u003c\/li\u003e\n  \u003cli\u003eBest when paired with OUAI Thick Conditioner for full benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use OUAI Thick Hair Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a quarter‑sized amount to wet hair, focusing on the roots and gently working toward the ends to create a lather. Rinse thoroughly and repeat only if needed; follow with OUAI Thick Conditioner to lock in moisture. For extra smoothness, add a few drops of OUAI Hair Oil to damp ends before styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with wet hair, massage into scalp, then rinse well.\u003c\/li\u003e\n  \u003cli\u003eFollow with OUAI Thick Conditioner to detangle and hydrate.\u003c\/li\u003e\n  \u003cli\u003eUse OUAI Hair Oil on ends to finish and add shine.\u003c\/li\u003e\n  \u003cli\u003eSuitable for weekly deep conditioning when hair needs extra repair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and what experience should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe scent profile is Mercer Street: a fresh, slightly floral citrus blend with notes of Italian lemon, jasmine and white musk. Expect a spa‑inspired wash day that feels moisturizing rather than stripping, with hair that rinses clean yet noticeably softer and easier to manage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMercer Street fragrance: lemon, jasmine, white musk.\u003c\/li\u003e\n  \u003cli\u003eCreates a moisturizing, non‑squeaky clean finish.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair more pliable for styling and heat tools.\u003c\/li\u003e\n  \u003cli\u003eClean, cruelty‑free and gluten‑free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? OUAI Thick Hair Shampoo is made for anyone with thick, dry, frizz‑prone or textured hair seeking a sulfate‑free cleanser that hydrates and reduces breakage. It benefits color‑treated and chemically processed hair and works best when used as part of the OUAI Thick Hair system (shampoo, conditioner and oil). Choose this shampoo if you want a richly moisturizing wash that improves manageability, detangling and shine without harsh surfactants.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent\/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, 1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OUAI Thick Hair Shampoo sulfate free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo is sulfate‑, paraben‑ and phthalate‑free and safe for color‑treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on curly or coily hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to hydrate, detangle and reduce frizz for straight, wavy, curly and coily textures.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":49635287236746,"sku":"B084BY8DQP","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/ouai-thick-shampoo-front-packaging.jpg?v=1782992150","url":"https:\/\/auviraskincare.com\/products\/ouai-thick-hair-shampoo-hydrating-shea-butter-keratin-10-oz-for-full-frizzy-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}