{"product_id":"o-m-fine-intellect-volumizing-vitamin-c-shampoo-350ml-vegan-sulfate-free-color-safe","title":"O\u0026M Fine Intellect Volumizing Vitamin C Shampoo 350ml — Vegan, Sulfate-Free, Color-Safe","description":"\u003cp\u003e\u003cstrong\u003eO\u0026amp;M Fine Intellect is a vegan, sulfate-free volumizing shampoo that adds body and moisture to fine or limp hair while protecting color and strengthening strands with hydrolyzed vegetable protein.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight formula combines Australian rainforest extracts—like Davidson Plum and Lily Pilly—with a vitamin C–rich approach and amino-acid-packed hydrolyzed vegetable protein to lift, fortify and hydrate hair without weighing it down. Designed for everyday use on color-treated and natural hair, it cleanses gently, defends against environmental stressors, and supports healthier-looking thickness from root to tip.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo build volume without making hair heavy?\u003c\/h3\u003e\n\n\u003cp\u003eFine hair needs lift without coating strands; Fine Intellect uses low-residue conditioning agents and vegetable protein to create internal strength and surface texture that reads as fullness. The result is visible body with soft movement rather than stiff or sticky lift.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed vegetable protein penetrates and fortifies individual strands.\u003c\/li\u003e\n  \u003cli\u003eLight conditioning system avoids heavy silicones or waxes.\u003c\/li\u003e\n  \u003cli\u003eVitamin C–rich Lily Pilly helps plump hair for a fuller appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo keep my color vibrant and safe?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula is sulfate-free and formulated to cleanse without stripping dye molecules, improving color longevity while removing buildup. It’s gentle enough for regular use on color-treated hair and pairs well with the matching Fine Intellect conditioner for balanced moisture and protection.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants reduce color fade from harsh detergents.\u003c\/li\u003e\n  \u003cli\u003eAntioxidant-rich Davidson Plum helps shield hair from oxidizing influences.\u003c\/li\u003e\n  \u003cli\u003eSafe for routine washing on normal, dry, or damaged colored hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat strengthens hair and reduces breakage in this formula?\u003c\/h3\u003e\n\n\u003cp\u003eInstead of animal keratin, this shampoo relies on hydrolyzed vegetable protein and amino acids to reinforce hair fiber from the inside out, improving resilience and lowering split-end progression. These smaller protein fragments absorb into the cortex to help repair weak points and improve manageability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed vegetable protein acts as a plant-based keratin alternative.\u003c\/li\u003e\n  \u003cli\u003eAmino acids rebuild and smooth the hair shaft for reduced breakage.\u003c\/li\u003e\n  \u003cli\u003eDaily use helps maintain structural integrity and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it protect hair from environmental damage?\u003c\/h3\u003e\n\n\u003cp\u003eO\u0026amp;M Fine Intellect includes Australian botanical extracts known for antioxidant properties that defend hair from pollution, UV exposure and oxidative stress. Those ingredients help preserve hair health and color vibrancy while addressing scalp dryness and dullness caused by external stressors.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDavidson Plum provides antioxidant protection against oxidation.\u003c\/li\u003e\n  \u003cli\u003eLily Pilly (vitamin C) helps neutralize free radicals and strengthen strands.\u003c\/li\u003e\n  \u003cli\u003eFormulation excludes parabens, MIT, triclosan, phthalates and gluten for cleaner protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? O\u0026amp;M Fine Intellect Volumizing Moisturizing Shampoo (350ml) is tailored for anyone with fine, limp, or color-treated hair who wants lightweight volume, improved strength, and daily moisture without harsh sulfates or animal-derived keratin. It suits both women and men seeking a cruelty-free, plant-forward shampoo that supports fuller-looking hair and protects color between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Lauryl Glucoside, Coco-Glucoside, SodiumCocoyl Glycinate, Phenoxyethanol, Glycerin, Glycol Distearate, Panthenol (Provitamin B5), Citric Acid, Polyquaternium-110, Polyquaternium-10, Isoamyl laurate, Fragrance+, Limonene, Hydrolysed Rice Protein, Hydrolysed Vegetable Protein, Hydrolysed Jojoba Esters, Acronychia Acidula (Lemon Aspen) Fruit Extract, Syzygium Luehmannii (Lilly Pilly) Fruit Extract, Davidsonia Pruriens (Davidson’s Plum) Fruit Extract. +Natural Fragrance. OM003-4\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is O\u0026amp;M Fine Intellect safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula cleanses gently and helps protect color vibrancy without stripping dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo contain animal keratin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It uses hydrolyzed vegetable protein as a plant-based keratin alternative to strengthen hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"O\u0026M","offers":[{"title":"Default Title","offer_id":49621268037770,"sku":"B00E8JT1MW","price":109.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/oandm-fine-intellect-front-bottle.jpg?v=1782851351","url":"https:\/\/auviraskincare.com\/products\/o-m-fine-intellect-volumizing-vitamin-c-shampoo-350ml-vegan-sulfate-free-color-safe","provider":"Auvira Beauty","version":"1.0","type":"link"}