{"product_id":"no-nothing-purple-shampoo-fragrance-free-for-blonde-gray-silver-10-1-fl-oz-hypoallergenic-toning","title":"No nothing Purple Shampoo Fragrance Free for Blonde, Gray \u0026 Silver — 10.1 fl oz, Hypoallergenic Toning","description":"\u003cp\u003e\u003cstrong\u003eNo nothing Fragrance Free Purple Shampoo is a hypoallergenic toning cleanser that reduces yellow and brassy tones in blonde, gray and silver hair without added fragrance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis sulfate-containing cleanser deposits violet pigments to counteract warm undertones while keeping hair clean and lightweight. Formulated without fragrance, parabens, silicones or unnecessary dyes, it’s designed for people who need professional toning results but cannot tolerate scented products or harsh additives. Certified by the Finnish Allergy, Skin and Asthma Federation for sensitive skin compatibility, the formula balances neutralizing performance with a minimal ingredient profile.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassiness without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe toner works by depositing violet pigments that cancel yellow and orange tones along the color wheel, refreshing highlights and cooling warm shades. Its cleansing base clears residue and build-up so pigment can sit evenly, yet the formula avoids heavy conditioners or silicones that leave hair limp. Results are visibly cooler tones with maintained shine and movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet toning pigments neutralize yellow\/brassy hues.\u003c\/li\u003e\n  \u003cli\u003eLight cleansing base removes product buildup for even toning.\u003c\/li\u003e\n  \u003cli\u003eNo heavy silicones or oils, preserving natural hair body.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft and manageable after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work if I have a sensitive scalp or react to fragrances?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is fragrance free and formulated to minimize common irritants, making it suitable for fragrance-sensitive users. The product is hypoallergenic and certified for sensitive skin by a recognized Scandinavian federation, which supports its tolerance profile. Still, it's wise to patch-test if you have severe allergies or eczema.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCompletely free of added scents and essential oils.\u003c\/li\u003e\n  \u003cli\u003eCertified for sensitive skin by the Finnish Allergy, Skin and Asthma Federation.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, dyes (except toning pigments), and gluten.\u003c\/li\u003e\n  \u003cli\u003eRecommended patch test for extreme sensitivities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo to keep blonde or gray hair cool?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair porosity, color intensity and desired effect; many users alternate with a regular mild shampoo once or twice weekly. For subtle maintenance, use once a week; for stronger correction on brassy hair, apply 2–3 times in one week until tone balances, then reduce frequency. Always follow with a conditioner suited for color-treated hair to keep strands hydrated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaintenance: once weekly for subtle toning.\u003c\/li\u003e\n  \u003cli\u003eCorrection: 2–3 uses in a week for stronger brass reduction.\u003c\/li\u003e\n  \u003cli\u003eAlternate with regular shampoo to avoid over-toning.\u003c\/li\u003e\n  \u003cli\u003eUse a lightweight conditioner afterward to restore moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula \"clean\" and vegan compared to other toning shampoos?\u003c\/h3\u003e\n\u003cp\u003eThe product intentionally omits fragrance, parabens, silicones and unnecessary dyes, keeping the ingredient list focused on functional components: gentle surfactants, violet pigments and skin-friendly excipients. It’s labeled vegan and rated highly for ingredient safety, which appeals to buyers seeking a minimal, responsibly composed haircare product. The absence of masking scents also reduces the number of potential irritants that commonly appear in toning shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formulation without animal-derived ingredients.\u003c\/li\u003e\n  \u003cli\u003eNo parabens, silicones or added dyes beyond toning pigments.\u003c\/li\u003e\n  \u003cli\u003eHigh safety ratings on ingredient transparency platforms.\u003c\/li\u003e\n  \u003cli\u003eMinimalist approach reduces exposure to common irritants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: No nothing Fragrance Free Purple Shampoo is aimed at people with blonde, bleached, gray or silver hair who need reliable brass-neutralizing results but are sensitive to fragrances or commonly irritating additives. It’s also a good choice for anyone who prefers a clean, vegan grooming routine and wants visible toning without sacrificing hair texture. If you have severe scalp conditions, consult a dermatologist before regular use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Citric Acid, Cocamidopropylamine Oxide, Glycol Distearate, Sodium Chloride, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Acid Violet 43, Sodium Benzoate, Disodium EDTA, Laureth-4, Potassium Sorbate, Phenoxyethanol, EDTA, Guar Hydroxypropyltrimonium Chloride.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this purple shampoo scented?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it is completely fragrance free with no masking scents or essential oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on naturally gray or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it tones yellow and brassy hues in natural or dyed gray and silver hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"No nothing","offers":[{"title":"Default Title","offer_id":49632316391562,"sku":"B09ZWX2DQF","price":95.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/no-nothing-front-packaging_640d00a4-706a-4f33-83ca-623105547733.jpg?v=1782957612","url":"https:\/\/auviraskincare.com\/products\/no-nothing-purple-shampoo-fragrance-free-for-blonde-gray-silver-10-1-fl-oz-hypoallergenic-toning","provider":"Auvira Beauty","version":"1.0","type":"link"}