{"product_id":"nexxus-color-assure-shampoo-for-color-treated-hair-33-8-fl-oz-sulfate-free-protects-vibrancy-up-to-40-washes","title":"Nexxus Color Assure Shampoo for Color-Treated Hair, 33.8 fl oz — Sulfate-Free, Protects Vibrancy up to 40 Washes","description":"\u003cp\u003e\u003cstrong\u003eNexxus Color Assure Shampoo is a sulfate-free cleansing formula that helps lock in salon color and maintain vibrant, multidimensional tone for up to 40 washes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eColor-treated hair loses shine and intensity when the protein structure that holds dye molecules is weakened by chemical services, heat, and daily wear. Nexxus applies protein science with CHROMABOND SEALER technology and citric acid to reinforce keratin, smooth the cuticle, and create an ionic seal that helps keep color molecules in place. The result is cleaner, softer hair with stronger color retention and a reflective finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect color between salon visits?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines citric acid bond-strengthening agents with an ionic sealing complex to reduce color loss caused by water exposure and cuticle lifting. Regular use helps form a hydrophobic layer that slows pigment diffusion and preserves tonal clarity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCHROMABOND SEALER technology targets color-binding within the hair protein matrix\u003c\/li\u003e\n  \u003cli\u003eCitric acid helps reseal raised cuticles after chemical services\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing that avoids harsh stripping of color molecules\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it repair damage from dyeing and styling?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated to address color-induced protein disruption rather than just surface conditioning. It helps rebuild bond integrity, detangles, and smooths the cuticle to reduce frizz and brittleness that accelerate fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein-focused ingredients help restore strand performance\u003c\/li\u003e\n  \u003cli\u003eImproves manageability for easier styling and less breakage\u003c\/li\u003e\n  \u003cli\u003eWorks as part of the Color Assure system with the matching conditioner for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I see results and how long do they last?\u003c\/h3\u003e\n\u003cp\u003eImmediate effects include smoother, shinier hair and improved slip for detangling after a single use. With continued use as a system, color vibrancy and multidimensional tone are supported for up to 40 washes according to consumer testing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant shine and smoother texture from first wash\u003c\/li\u003e\n  \u003cli\u003eConsumer-validated protection through repeated washes\u003c\/li\u003e\n  \u003cli\u003eBest paired with Color Assure conditioner to maximize longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for daily use and for all types of color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is sulfate-free and designed to gently cleanse without aggressive surfactants that can strip color. It’s suitable for a broad range of color services, including permanent dyes, highlights, and color-treated tones, but always patch-test new products if you have highly sensitive scalp or recent chemical processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e0% sulfates to limit unnecessary color fading\u003c\/li\u003e\n  \u003cli\u003eFormulated to hydrate and create a protective layer on strands\u003c\/li\u003e\n  \u003cli\u003eSafe for most color-treated hair types when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Nexxus Color Assure Shampoo is aimed at anyone who colors their hair and wants to extend salon results between appointments — from single-process color users to those with highlights, balayage, or chemically altered hair. It’s especially useful for people seeking gentler cleansing, added shine, and protein-based repair to help hair look vibrant and resilient over multiple washes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSize: 33.8 fl oz (large-format bottle) ideal for home use\u003c\/li\u003e\n  \u003cli\u003ePair with Color Assure Conditioner for optimal protection\u003c\/li\u003e\n  \u003cli\u003eRecommended for colored, highlighted, or chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNexxus — protein science for hair that performs better, day after day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, Ppg-9, Tetrasodium Edta, Dmdm Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, Peg-150 Pentaerythrityl Tetrastearate, Ppg-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (Ci 17200), Blue 1 (Ci 42090)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many washes of protection does Nexxus Color Assure provide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When used with the Color Assure system, it helps maintain color vibrancy for up to 40 washes according to consumer testing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and safe for highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is sulfate-free and formulated for a range of color-treated hair, including highlights and permanent dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":49628842623114,"sku":"B001EO5WYU","price":110.42,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/nexxus-color-assure-shampoo-front-packaging.jpg?v=1782925746","url":"https:\/\/auviraskincare.com\/products\/nexxus-color-assure-shampoo-for-color-treated-hair-33-8-fl-oz-sulfate-free-protects-vibrancy-up-to-40-washes","provider":"Auvira Beauty","version":"1.0","type":"link"}