{"product_id":"nexxus-blonde-assure-purple-shampoo-for-blonde-silver-highlighted-hair-8-5-oz-keratin-protein-tone-neutralizing","title":"Nexxus Blonde Assure Purple Shampoo for Blonde, Silver \u0026 Highlighted Hair — 8.5 oz Keratin Protein Tone-Neutralizing","description":"\u003cp\u003e\u003cstrong\u003eNexxus Blonde Assure Purple Shampoo is a salon-grade, keratin-enriched purple shampoo designed to neutralize brassy tones and maintain blonde, silver, and platinum color vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt from salon science and protein research, this Blonde Assure formula combines Keratin Protein and violet pigments to tone unwanted warmth and help preserve color. Part of Nexxus's Color Assure collection and powered by PROTEINFUSION technology, the shampoo also supports hair resilience and surface shine while being safe for color-treated hair when used as directed.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice a reduction in brassiness?\u003c\/h3\u003e\n\u003cp\u003eMany users see cooler, brighter tones after a single application, especially when following the recommended leave-in time. The violet pigments deposit temporary tone to counteract yellow and orange cast, delivering a visibly fresher blonde without permanent alteration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times weekly for maintenance\u003c\/li\u003e\n  \u003cli\u003eLeave on 1–5 minutes depending on desired toning intensity\u003c\/li\u003e\n  \u003cli\u003eImmediate color-neutralizing effect that rinses out\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage my hair or strip color?\u003c\/h3\u003e\n\u003cp\u003eFormulated for color-treated blondes, Blonde Assure is created to be color-safe while helping minimize everyday color fade. The Keratin Protein–rich PROTEINFUSION blend targets hair's protein structure to help restore elasticity, strength, shine and manageability rather than strip pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formula developed from salon research\u003c\/li\u003e\n  \u003cli\u003eProtein infusion helps repair visible damage\u003c\/li\u003e\n  \u003cli\u003eSuitable as part of a color-care regimen when paired with conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this purple shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on between one and five minutes depending on how much toning you need, then rinse thoroughly. For most people, using the product once or twice a week maintains neutral tones while preventing over-depositing of violet pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eWork through roots to ends, wait 1–5 minutes\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with Blonde Assure Conditioner for balanced moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat additional benefits does the PROTEINFUSION blend provide?\u003c\/h3\u003e\n\u003cp\u003eBeyond toning, the PROTEINFUSION mix blends Keratin Protein with other targeted proteins to support hair health at a molecular level. This helps improve the four signs of healthy hair—strength, elasticity, shine and moisture—for a smoother, more resilient finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin Protein to reinforce hair structure\u003c\/li\u003e\n  \u003cli\u003eQuinoa and elastin-derived ingredients for surface repair\u003c\/li\u003e\n  \u003cli\u003eWorks alongside salon routines to prolong color vibrancy up to many washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Nexxus Blonde Assure Purple Shampoo is made for people with bleached, highlighted, silver, or platinum hair who want to neutralize brassiness while supporting hair strength and shine. If you color your hair and want salon-level toning with protein-enriched care, use this as part of a weekly color-maintenance routine alongside a conditioner or treatment from the Color Assure line.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfume), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Peg-45M, Ppg-9, Ext. Violet 2 (Ci 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Nexxus Blonde Assure Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–2 times per week, leaving it on 1–5 minutes to control brassiness without over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be color-safe and includes proteins to help support hair strength and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":49634824028298,"sku":"B07M9WGY9R","price":69.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/nexxus-blonde-assure-front-packaging_c94bfea9-0632-4c41-800a-55789bffe23f.jpg?v=1782985065","url":"https:\/\/auviraskincare.com\/products\/nexxus-blonde-assure-purple-shampoo-for-blonde-silver-highlighted-hair-8-5-oz-keratin-protein-tone-neutralizing","provider":"Auvira Beauty","version":"1.0","type":"link"}