{"product_id":"nexxus-blonde-assure-purple-conditioner-for-blonde-bleached-hair-8-5-oz-keratin-infused-anti-brassiness","title":"Nexxus Blonde Assure Purple Conditioner for Blonde \u0026 Bleached Hair, 8.5 oz — Keratin-infused, Anti-Brassiness","description":"\u003cp\u003e\u003cstrong\u003eNexxus Blonde Assure Purple Conditioner is a keratin-infused purple toning conditioner designed to neutralize brassiness and restore moisture and shine to blonde, silver, gray, and bleached hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your lightened or naturally pale hair looks dull, uneven, or warm-toned, this color-care conditioner combines violet pigments with protein to help even tone while replenishing moisture. The sulfate-free formula features Nexxus's H4 Complex (keratin-based proteins) to support strength, elasticity, shine and hydration after chemical services like bleaching or dyeing. Use it as part of a color-care routine to keep cool tones vibrant between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple conditioner reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner deposits violet pigments that counteract unwanted yellow and orange tones common in blonde, silver and bleached hair. While conditioning, the color-correcting pigments subtly neutralize warm hues so your hair reads cooler and more even.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLavender-tinted formula balances yellow and brassy undertones.\u003c\/li\u003e\n  \u003cli\u003eWorks progressively with repeated uses for maintained tone.\u003c\/li\u003e\n  \u003cli\u003eLeave-on time (3–5 minutes) controls pigment intensity.\u003c\/li\u003e\n  \u003cli\u003eBest paired with Blonde Assure shampoo for consistent results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner repair damage from bleaching or coloring?\u003c\/h3\u003e\n\u003cp\u003eIt doesn’t chemically repair hair but helps improve appearance and manageability by delivering moisture and protein. Nexxus’s keratin-rich H4 Complex helps reinforce strands so hair feels stronger, more elastic and looks shinier after regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin protein helps strengthen and smooth the hair surface.\u003c\/li\u003e\n  \u003cli\u003eHydrating emollients restore softness to dry, processed hair.\u003c\/li\u003e\n  \u003cli\u003eImproves comb-through and reduces frizz for better styling.\u003c\/li\u003e\n  \u003cli\u003eSupports visible shine and healthier-looking color over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Blonde Assure Purple Conditioner safely and effectively?\u003c\/h3\u003e\n\u003cp\u003eUse after shampooing: apply a quarter-size amount through mid-lengths to ends, leave on for three to five minutes, then rinse. Adjust leave-in time depending on how much toning your hair needs—less time for slight brassiness, more time for stronger correction—but avoid daily heavy use to prevent over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse with sulfate-free color-safe shampoo to prolong color.\u003c\/li\u003e\n  \u003cli\u003eTest on a small strand first if you have very porous or previously over-processed hair.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with routine styling or a leave-in product.\u003c\/li\u003e\n  \u003cli\u003ePair with other Blonde Assure products for best color and care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this conditioner on natural or dyed blonde hair?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair porosity and brassiness level: many users apply it 1–3 times weekly to maintain cool tones without buildup. For very porous or freshly bleached hair, start with less frequent use and increase as needed while monitoring tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1–2 times weekly for routine maintenance.\u003c\/li\u003e\n  \u003cli\u003eUp to 3 times weekly for persistent brassiness.\u003c\/li\u003e\n  \u003cli\u003eUse less often if you notice a purple cast developing.\u003c\/li\u003e\n  \u003cli\u003eCombine with regular moisturizing treatments if hair feels dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? Nexxus Blonde Assure Purple Conditioner is aimed at people with naturally blonde, silver or gray hair and anyone who lightens or colors hair and wants to control warm tones while improving manageability. It’s a salon-style toning conditioner for those looking to refresh coolness and shine at home without harsh sulfates, particularly effective when used alongside other Blonde Assure shampoos and treatments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (AQUA), CETEARYL ALCOHOL, DIMETHICONE, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROLYZED ELASTIN, CHENOPODIUM QUINOA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, COCOS NUCIFERA (COCONUT) OIL, HYDROLYZED KERATIN, HYDROLYZED WHEAT PROTEIN, BEHENTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), MINERAL OIL, DIPROPYLENE GLYCOL, LACTIC ACID, AMODIMETHICONE, SODIUM CHLORIDE, DISODIUM EDTA, PEG-7 PROPYLHEPTYL ETHER, CETRIMONIUM CHLORIDE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, AMYL CINNAMAL, BENZYLSALICYLATE, HEXYL CINNAMAL, LIMONENE, LINALOOL, EXT.VIOLET 2 (CI60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on natural gray or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The purple pigments help neutralize yellowing and enhance cool tones on natural gray or silver hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product dry out my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. Formulated with keratin proteins and moisturizers, it helps add hydration while conditioning color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":49633534115978,"sku":"B083N6911P","price":70.74,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/nexxus-blonde-assure-front-packaging.jpg?v=1782973704","url":"https:\/\/auviraskincare.com\/products\/nexxus-blonde-assure-purple-conditioner-for-blonde-bleached-hair-8-5-oz-keratin-infused-anti-brassiness","provider":"Auvira Beauty","version":"1.0","type":"link"}