{"product_id":"neuma-re-neu-clarifying-shampoo-sulfate-free-build-up-removal-peppermint-lavender-8-5-oz","title":"NEUMA Re Neu Clarifying Shampoo — Sulfate-Free Build-Up Removal, Peppermint \u0026 Lavender (8.5 oz)","description":"\u003cstrong\u003eNeuma Re Neu Shampoo is a sulfate-free clarifying shampoo that removes product build-up while refreshing and balancing both hair and scalp.\u003c\/strong\u003e\n\n\u003cp\u003eFormulated for all hair types, this lightweight cleanser combines peppermint and lavender essential oils with sunflower seed oil to purify without stripping natural moisture. The vegan, cruelty-free formula is free of sulfates, parabens, synthetic fragrances, and artificial dyes, and it’s made in the USA using renewable energy for retail bottles. Use it as a regular clarifying step to restore body, shine, and a clean scalp foundation for styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this shampoo remove build-up without drying my hair?\u003c\/h3\u003e\n\u003cp\u003eThe Re Neu formula uses gentle, water-soluble surfactants that lift residue and environmental impurities while preserving the hair’s natural lipids. Sunflower seed oil and conditioning agents help maintain softness and manageability so strands don’t feel stripped.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGently removes product residue and excess oils\u003c\/li\u003e\n  \u003cli\u003eSunflower seed oil protects against moisture loss and heat stress\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants prevent aggressive stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits do peppermint and lavender add to my scalp and hair?\u003c\/h3\u003e\n\u003cp\u003ePeppermint oil provides a cooling, invigorating sensation that can refresh the scalp and help hair feel lifted. Lavender oil brings calming aromatic notes and helps smooth the hair surface for improved shine and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeppermint: refreshing, adds lift and a clean feeling\u003c\/li\u003e\n  \u003cli\u003eLavender: soothing scent and smoother hair texture\u003c\/li\u003e\n  \u003cli\u003eCombined: fuller appearance without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated, curly, or daily use?\u003c\/h3\u003e\n\u003cp\u003eYes—the sulfate-free, color-safe blend is formulated to be gentle enough for everyday cleansing on a variety of hair textures, including curly and chemically treated hair. Its lightweight nature preserves curl pattern and color vibrancy while removing build-up.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe: designed to protect dyed hair from fading\u003c\/li\u003e\n  \u003cli\u003eSuitable for curls and straights: maintains natural texture\u003c\/li\u003e\n  \u003cli\u003eGentle enough for routine use without heavy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product support sustainable and clean-beauty goals?\u003c\/h3\u003e\n\u003cp\u003eNeuma emphasizes clean-ingredient transparency and reduced environmental impact: the formula excludes common questionable ingredients and retail bottles are produced from renewable resources and manufactured with wind power. The packaging and ingredient policies reflect a commitment to cleaner formulations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, cruelty-free, gluten- and soy-free\u003c\/li\u003e\n  \u003cli\u003eNo sulfates, parabens, artificial dyes, or synthetic fragrances\u003c\/li\u003e\n  \u003cli\u003eRetail bottles made with renewable materials; produced using wind power\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Neuma Re Neu Shampoo is ideal for anyone seeking a sulfate-free clarifying option—people with buildup from styling products, those who want a refreshed scalp, color-treated clients looking to preserve vibrancy, and users who prefer clean, cruelty-free hair care. If you want a gentle daily clarifier with invigorating peppermint and calming lavender, this shampoo delivers a balanced cleanse and lightweight conditioning for healthier-looking hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium Lauroyl Methyl Isethionate, Potassium Cocoyl Glycinate, Cocamidopropyl Hydroxysultaine, Potassium Cocoate, Sodium Lauroyl Sarcosinate, Disodium Cocoyl Glutamate, Cocamidopropylamine Oxide, Divinyldimethicone\/Dimethicone Copolymer, Mentha Piperita (Peppermint) Oil, Mentha Arvensis Leaf Oil, Decyl Glucoside, Glycereth-26, Propanediol, Mentha Piperita (Peppermint) Leaf Extract, Lavandula Angustifolia (Lavender) Flower\/Leaf\/Stem Extract, Vanillin, Citrus Aurantium Dulcis (Orange) Peel Oil, Pogostemon Cablin Oil, Acrylates Copolymer, Citric Acid, Benzyl Alcohol, Phenoxyethanol, Panthenol, Sodium Cocoyl Glutamate, Amodimethicone, Polyquaternium-10, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Methyl Gluceth-20, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-11, Polysorbate 20, Trisodium Ethylenediamine Disuccinate, C11-15 Pareth-7, C12-13 Pareth-23, C12-13 Pareth-3, Laureth-9, Dehydroacetic Acid, Glycerin, Trideceth-12, Limonene, Acetic Acid, Disodium EDTA, Potassium Sorbate, Sodium Hydroxide, Sodium Acetate, Glyoxal, PEG-4 Dilaurate, PEG-4 Laurate, Helianthus Annuus (Sunflower) Seed Oil, Iodopropynyl Butylcarbamate, PEG-4, Tocopherol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Neuma Re Neu every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight, sulfate-free formula is gentle enough for daily use while removing residue without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to remove buildup while helping preserve color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NEUMA","offers":[{"title":"Default Title","offer_id":49631233474698,"sku":"B0C15BYFYL","price":97.83,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/neuma-re-neu-front-packaging_17a74692-2480-49e3-8f9e-e8620ecd1623.jpg?v=1782941856","url":"https:\/\/auviraskincare.com\/products\/neuma-re-neu-clarifying-shampoo-sulfate-free-build-up-removal-peppermint-lavender-8-5-oz","provider":"Auvira Beauty","version":"1.0","type":"link"}