{"product_id":"necessaire-rosemary-shampoo-strengthening-multi-protein-cleanse-for-thinning-color-safe-250-ml","title":"Nécessaire Rosemary Shampoo — Strengthening Multi-Protein Cleanse for Thinning, Color-Safe 250 ml","description":"\u003cp\u003e\u003cstrong\u003eNécessaire Rosemary Shampoo is a daily, multi-protein strengthening cleanser formulated with rosemary, plant proteins, ceramides and a peptide to support stronger, more resilient hair while being gentle on scalp and color-treated strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends botanical rosemary (oil, extract and water) with plant-derived surfactants, proteins, essential ceramides and a peptide to provide a non-stripping, non-drying cleanse. It’s free of sulfates, silicones, parabens, PEGs and phthalates, dermatologically tested, and scented with subtle rosemary, mandarin, jasmine and cedar notes for a refined shower experience. Designed to reduce breakage and support hair density appearance through strengthening actives, it works for a wide range of hair types and textures.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo support hair that feels thin or fragile?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on strengthening individual strands with a multi-protein system plus a peptide and ceramides to improve resilience. Regular use helps hair resist breakage during washing and styling, which can make hair look fuller over time without harsh detergents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant proteins rebuild hair fiber surface and reduce snap during combing.\u003c\/li\u003e\n  \u003cli\u003eCeramides help reinforce the cuticle for smoother, stronger strands.\u003c\/li\u003e\n  \u003cli\u003ePeptide supports structural integrity at the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eRosemary provides a botanical complement and a clean scent profile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated, chemically processed, or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is formulated without sulfates and silicones and is labeled color-safe to minimize fading when used as part of a color-care routine. It’s hypoallergenic, non-comedogenic and dermatologist-tested to be gentle on sensitive scalps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without striping hair color.\u003c\/li\u003e\n  \u003cli\u003eNo silicones to avoid residue build-up that can weigh hair down.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, PEGs and phthalates for a milder profile.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested for tolerance on sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat will I notice in texture, scent and lather?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a gentle, foaming gel that rinses clean, leaving hair feeling smoother and easier to detangle. Fragrance is subtle and refined, centered on rosemary with mandarin, jasmine and cedar top and heart notes that make daily use pleasant.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight gel texture that spreads easily and emulsifies into a soft foam.\u003c\/li\u003e\n  \u003cli\u003eRinseable formula that doesn’t leave heavy residue.\u003c\/li\u003e\n  \u003cli\u003eFine fragrance balance — herbal top notes with citrus and woody accents.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use on varied hair types and textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into scalp and through lengths, then rinse and repeat if needed. For a targeted strengthening routine, follow with a matching conditioner or weekly protein treatment as desired.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, dispense a nickel-to-quarter-sized amount depending on length.\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp for 30–60 seconds to cleanse and stimulate circulation.\u003c\/li\u003e\n  \u003cli\u003eRinse completely; repeat for a deeper cleanse if hair is very dirty or product-laden.\u003c\/li\u003e\n  \u003cli\u003ePair with a conditioner to lock moisture and minimize tangling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Nécessaire Rosemary Shampoo is aimed at anyone seeking a gentler, strengthening daily cleanser — people with thinning or fragile hair, those who color or chemically treat their hair and shoppers who prefer formulas without sulfates, silicones or common harsh additives. It suits men and women across hair types and textures who want a botanical-forward, science-informed approach to reducing breakage and improving everyday manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eRosemary\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Nécessaire Rosemary Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses plant-derived surfactants and is formulated without sulfates, silicones, parabens, PEGs, or phthalates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it every day on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and gentle enough for daily use on color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nécessaire","offers":[{"title":"Default Title","offer_id":49622040150154,"sku":"B0D9R2K9SL","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/necessaire-rosemary-shampoo-front-bottle.jpg?v=1782865321","url":"https:\/\/auviraskincare.com\/products\/necessaire-rosemary-shampoo-strengthening-multi-protein-cleanse-for-thinning-color-safe-250-ml","provider":"Auvira Beauty","version":"1.0","type":"link"}