{"product_id":"natura-ekos-pataua-anti-breakage-shampoo-300ml-sulfate-free-vegan-omega-9-strengthening","title":"natura Ekos Patauá Anti-Breakage Shampoo 300ml — sulfate-free, vegan, Omega‑9 strengthening","description":"\u003cp\u003e\u003cstrong\u003eNatura Ekos Patauá Hair Anti-Breakage Re-Strengthening Shampoo is a sulfate- and silicone-free cleanser that uses Amazonian Patauá oil to gently cleanse while reinforcing hair fibers and reducing breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends raw Patauá oil—rich in Omega 9—with a 93% natural-origin formula to support healthier-looking strands without harsh surfactants or silicones. The fragrance combines light floral notes with fresh green leaves and subtle woody undertones. Formulated in line with Natura’s sustainability principles, it avoids parabens, sulfates, phthalates and animal-derived ingredients, offering a thoughtful daily-care option for people seeking gentler, plant-forward hair cleansing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help reduce breakage during washing?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on reinforcing the hair shaft by depositing Omega 9-rich Patauá oil where the fiber needs support. By cleansing with milder surfactants and avoiding silicones, the shampoo removes buildup while minimizing drying effects that can weaken strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains Patauá oil to help strengthen along the full length.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and silicone-free to preserve natural moisture balance.\u003c\/li\u003e\n  \u003cli\u003eDesigned for daily use to gently cleanse without over-stripping.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after regular use?\u003c\/h3\u003e\n\u003cp\u003eWith routine use you can expect hair that feels smoother and appears more unified from root to tip as cuticles are reinforced. While individual outcomes vary, many users notice less visible frizz and improved manageability, especially when paired with the matching Ekos Patauá Conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoother texture and improved strand uniformity.\u003c\/li\u003e\n  \u003cli\u003eReduced appearance of breakage and split ends with ongoing care.\u003c\/li\u003e\n  \u003cli\u003eEnhanced manageability when combined with the conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive scalps and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe gentle, plant-forward formulation avoids common irritants like sulfates, parabens and phthalates, which can make it appropriate for many sensitive scalps. Because it is free from harsh detergents and mineral oil, it is generally friendly to color-treated hair, but patch testing or consulting your stylist is recommended for specific color processes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from parabens, sulfates and mineral oils for milder cleansing.\u003c\/li\u003e\n  \u003cli\u003eNo animal ingredients—vegan-friendly formulation.\u003c\/li\u003e\n  \u003cli\u003eSuitable for most colored hair, though professional guidance is suggested for delicate treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage across the scalp with fingertips to distribute the gentle lather, then rinse thoroughly. For optimal strengthening and detangling, follow with Ekos Patauá Conditioner and repeat daily or as needed based on your hair type and routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage onto wet hair, focus on the scalp, then rinse fully.\u003c\/li\u003e\n  \u003cli\u003eRecommended for daily use; follow with Ekos Patauá Conditioner.\u003c\/li\u003e\n  \u003cli\u003eWorks best as part of a consistent hair-care routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Natura Ekos Patauá Anti-Breakage Re-Strengthening Shampoo is geared toward people looking for a gentler, plant-based daily shampoo that supports stronger-feeling hair. It suits users who prioritize natural-origin ingredients, sustainable sourcing, and vegan formulations—especially those wanting to reduce mechanical breakage and improve manageability without harsh detergents.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA, COCAMIDOPROPYL BETAINE, SODIUM COCOYL ISETHIONATE, DISODIUM COCOYL GLUTAMATE, GLYCERIN, DECYL GLUCOSIDE, PARFUM, CITRIC ACID, COCONUT ACID, PEG-150 PENTAERYTHRITYL TETRASTEARATE, HYDROXYACETOPHENONE, DISODIUM EDTA, POTASSIUM SORBATE, SODIUM BENZOATE, PEG-7 GLYCERYL COCOATE, PEG6 CAPRYLIC\/CAPRIC GLYCERIDES, POLYQUATERNIUM-6, BENZYL SALICYLATE, HEXYL CINNAMAL, LINALOOL, SODIUM HYDROXIDE, GERANIOL, OENOCARPUS BATAUA FRUIT OIL, CI 61570, CI 15510, SODIUM CHLORIDE, SODIUM SULFATE, SODIUM CARBONATE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula contains no animal ingredients and follows Natura’s sustainable practices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s designed for daily use to gently cleanse and help strengthen hair when used regularly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"natura","offers":[{"title":"Default Title","offer_id":49630953767050,"sku":"B0D6QD6MN5","price":96.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/natura-ekos-pataua-front-packaging.jpg?v=1782936613","url":"https:\/\/auviraskincare.com\/products\/natura-ekos-pataua-anti-breakage-shampoo-300ml-sulfate-free-vegan-omega-9-strengthening","provider":"Auvira Beauty","version":"1.0","type":"link"}