{"product_id":"murdock-london-texture-paste-soft-hold-matte-hair-paste-for-short-to-medium-hair-low-shine-1-76-fl-oz","title":"Murdock London Texture Paste – Soft Hold Matte Hair Paste for Short to Medium Hair, Low Shine (1.76 fl. oz.)","description":"\u003cstrong\u003eMurdock London Texture Paste is a lightweight matte hair paste that creates soft hold and natural separation for short to medium men's hair without grease.\u003c\/strong\u003e\n\nMade in Murdock London's barber workshops, this texture paste gives a lived-in, rough finish while keeping hair touchable and low-shine. Built around Diatomaceous Earth for grip and Vitamin E for hair health, the formula is free from parabens and sulfates. It washes out easily, carries a subtle signature barbershop scent, and is tailored for everyday styling when you want a relaxed, controlled look rather than a stiff or shiny style.\n\n\u003ch3\u003eHow does this paste create texture without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe paste balances natural separation with a soft hold so hair stays styled but not crunchy. Weightless binders add grip while matte agents reduce shine, delivering structure that still moves.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDiatomaceous Earth for tactile grip and definition\u003c\/li\u003e\n  \u003cli\u003eLight, non-greasy base that avoids build-up\u003c\/li\u003e\n  \u003cli\u003eLow-shine finish for a natural appearance\u003c\/li\u003e\n  \u003cli\u003eFormula rinses out clean with water\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for my short or medium-length haircut?\u003c\/h3\u003e\n\u003cp\u003eThis paste is formulated specifically for short to medium styles—think crops, textured quiffs and layered looks. It gives enough control to shape and piece hair while remaining flexible for restyling throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdds separation to short crops and fades\u003c\/li\u003e\n  \u003cli\u003eDefines layers and keeps medium-length hair from flattening\u003c\/li\u003e\n  \u003cli\u003eEasy to distribute for quick touch-ups\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Murdock London Texture Paste for the best result?\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount, warm it between your palms, then work through dry hair to build texture and shape. Apply gradually to control hold and avoid overloading; you can add more if needed for definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRub a pea-sized amount between palms before applying\u003c\/li\u003e\n  \u003cli\u003eWork from roots to ends for overall texture, or fingertips for piecey definition\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for immediate hold and finish\u003c\/li\u003e\n  \u003cli\u003eRinse out easily at the end of the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s inside the jar and is it gentle on hair?\u003c\/h3\u003e\n\u003cp\u003eThe paste focuses on clean, effective ingredients—Diatomaceous Earth for workable grip and Vitamin E to support hair appearance. It avoids parabens and sulfates, making it a straightforward styling product without unnecessary additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eParaben- and sulfate-free formulation\u003c\/li\u003e\n  \u003cli\u003eVitamin E to help maintain hair shine and feel\u003c\/li\u003e\n  \u003cli\u003eBarbershop-inspired scent for a subtle, classic aroma\u003c\/li\u003e\n  \u003cli\u003eDesigned to rinse clean with no flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\nThis product is ideal for anyone who prefers a natural, low-shine finish with flexible control. Choose Murdock London Texture Paste if you want a professional, barber-tested paste that’s easy to use, washes out clean, and shapes short to medium hair into relaxed, textured styles without stiffness or grease.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ceteareth-25, Propylene Glycol, Polysorbate 60, PVP, Polysorbate 20, Parfum (Fragrance), Phenoxyethanol, Laureth-2, PEG\/PPG-120\/10 Trimethylolpropane Trioleate, Polyimide-1, Dicaprylyl Ether, Chlorphenesin, Lauryl Alcohol, Citrus Aurantium Dulcis (Sweet Orange) Peel Extract, Disodium EDTA, Citrus Grandis (Grapefruit) Peel Extract, Citrus Medica Limonum (Lemon) Peel Extract, Citrus Nobilis (Mandarin Orange) Fruit Extract, Citrus Aurantium Amara (Bitter Orange) Peel Extract, Coriandrum Sativum (Coriander) Seed Oil, Litsea Cubeba Fruit Oil, Salvia Sclarea (Clary) Extract, Limonene, Linalool, Benzyl Salicylate, Citral, CI 15985 (Yellow 6), CI 19140 (Yellow No.5).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this paste suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight, rinse-out formula is designed for everyday styling without heavy build-up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best results come from applying to dry hair for texture; minimal use on damp hair gives softer hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":49631257624714,"sku":"B07CSC734H","price":90.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/murdock-london-texture-paste-front-jar.jpg?v=1782942440","url":"https:\/\/auviraskincare.com\/products\/murdock-london-texture-paste-soft-hold-matte-hair-paste-for-short-to-medium-hair-low-shine-1-76-fl-oz","provider":"Auvira Beauty","version":"1.0","type":"link"}