{"product_id":"missha-m-perfect-cover-serum-bb-cream-no-23-natural-beige-hydrating-sheer-to-buildable-coverage-1-18-fl-oz","title":"MISSHA M Perfect Cover Serum BB Cream No.23 Natural Beige — Hydrating, Sheer-to-Buildable Coverage, 1.18 fl oz","description":"\u003cp\u003e\u003cstrong\u003eMISSHA M Perfect Cover Serum BB Cream No.23 is a lightweight, skincare-infused tinted moisturizer that evens tone, adds natural radiance, and delivers buildable coverage with a cool\/neutral No.23 shade.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis serum BB cream merges makeup and hydration into one everyday base. It’s formulated to feel like a thin skin tint while providing more coverage than a typical moisturizer: a breathable finish, a dewy glow, and ingredients that support skin comfort. The No.23 Natural Beige shade suits light-to-medium complexions with cool to neutral undertones and comes in a convenient 1.18 fl oz tube for daily use or travel.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this BB cream balance coverage and a natural finish?\u003c\/h3\u003e\n\u003cp\u003eThe texture is a silky serum that spreads easily and layers without looking cakey, giving sheer-to-buildable coverage that blurs minor discoloration while keeping skin texture visible. You can wear it alone for a fresh, no-makeup look or layer it for added concealment where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer-to-buildable pigment for customizable coverage\u003c\/li\u003e\n  \u003cli\u003eSerum-like consistency that blends seamlessly\u003c\/li\u003e\n  \u003cli\u003eBreathable, skin-like finish that avoids heaviness\u003c\/li\u003e\n  \u003cli\u003eSuitable under powder or as the sole base product\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are included in the formula?\u003c\/h3\u003e\n\u003cp\u003eBeyond tint, the formula includes skin-conditioning ingredients such as bifida ferment lysate and antioxidants that help hydrate and support a smoother surface appearance. These ingredients work with the lightweight base to keep skin feeling supple throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBifida ferment lysate for a conditioned, comfortable feel\u003c\/li\u003e\n  \u003cli\u003eAntioxidant components to support a radiant look\u003c\/li\u003e\n  \u003cli\u003eHydrating emollients that help reduce dry patches under makeup\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, phthalates, synthetic fragrance, and common harsh preservatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill No.23 Natural Beige match my skin tone and undertone?\u003c\/h3\u003e\n\u003cp\u003eNo.23 is designed for light-to-medium skin tones leaning cool to neutral; it reads as a natural beige that minimizes sallowness without appearing pink. If you typically select shades labeled 'light\/medium' with cool or neutral undertones, No.23 is likely a close match, though swatching is recommended for an exact fit.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShade: No.23 Natural Beige, light\/medium range\u003c\/li\u003e\n  \u003cli\u003eUndertone: cool to neutral — balances redness and warmth\u003c\/li\u003e\n  \u003cli\u003eBest for those who avoid strong yellow or deep golden bases\u003c\/li\u003e\n  \u003cli\u003eTry a small patch near jawline to confirm match in your light\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results during my routine?\u003c\/h3\u003e\n\u003cp\u003eApply after your moisturizer or sunscreen as the first step of makeup. Use fingers, a sponge, or a dense brush to blend from the center of the face outward for an even, natural finish; build coverage only where needed to keep the overall look skin-like.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized amount to start and blend outwards\u003c\/li\u003e\n  \u003cli\u003eLayer thinly on areas needing more coverage\u003c\/li\u003e\n  \u003cli\u003eWorks well alone, under powder, or beneath additional complexion products\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly 1.18 fl oz tube fits in makeup bags or carry-ons\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product suits anyone seeking a hybrid between skincare and light foundation — ideal for daily wearers who want a polished yet natural complexion, those with light-to-medium cool\/neutral tones, and makeup minimalists who prefer breathable, hydrating coverage without heavy ingredients or synthetic fragrance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eBifida Ferment Lysate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MISSHA M Perfect Cover Serum BB Cream No.23 suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated without parabens, phthalates, synthetic fragrance, BHA, or BHT, which helps reduce irritation risk; patch-testing is recommended for very sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this BB cream under powder makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it layers well under powder and other complexion products without caking, providing a smooth base for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MISSHA","offers":[{"title":"Default Title","offer_id":49628646146186,"sku":"B0DDTB8LJM","price":82.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/missha-ceramic-tube-front-packaging.jpg?v=1782924373","url":"https:\/\/auviraskincare.com\/products\/missha-m-perfect-cover-serum-bb-cream-no-23-natural-beige-hydrating-sheer-to-buildable-coverage-1-18-fl-oz","provider":"Auvira Beauty","version":"1.0","type":"link"}