{"product_id":"milk_shake-silver-shampoo-purple-toning-shampoo-10-1-fl-oz-neutralizes-brass-gentle-cleansing","title":"milk_shake Silver Shampoo Purple Toning Shampoo, 10.1 fl oz — Neutralizes Brass, Gentle Cleansing","description":"\u003cp\u003e\u003cstrong\u003emilk_shake Silver Shampoo is a violet-toned, gentle cleansing shampoo designed to neutralize unwanted yellow and brassy tones in natural, highlighted, bleached, gray, or white hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEveryday washing, sun exposure, and environmental pollution can leave blonde, silver, or gray hair looking warm or brassy. This professional-grade formula uses a specific violet pigment to counteract yellow reflections while gently cleansing, helping hair appear cleaner, brighter, and more evenly toned between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits a violet pigment that optically neutralizes warm yellow and orange hues in lightened, natural blonde, or gray hair. It works with each wash to refresh color balance without harshly stripping hair of moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains violet pigments that counteract yellow reflections\u003c\/li\u003e\n  \u003cli\u003eDeveloped for natural, bleached, gray, and white hair\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants cleanse without excessive dryness\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use depending on desired toning intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my hair or make it feel rough?\u003c\/h3\u003e\n\u003cp\u003eThis formulation is described as a delicate shampoo, so it avoids aggressive detergents that can over-dry the strand. When used as recommended, it cleanses and tones while preserving hair softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing base to protect hair fiber\u003c\/li\u003e\n  \u003cli\u003eLeaves hair manageable for styling and finishing\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or mask for extra nourishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use milk_shake Silver Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair porosity and how quickly brassiness returns—many users alternate it with a regular shampoo or use it once or twice a week. Adjust usage based on the degree of toning needed and your personal color goals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight toning: once weekly or every other wash\u003c\/li\u003e\n  \u003cli\u003eModerate brassiness: one to two uses per week\u003c\/li\u003e\n  \u003cli\u003eFor intense toning, brief application times reduce over-depositing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this work on all shades of blonde and gray?\u003c\/h3\u003e\n\u003cp\u003eYes—its violet pigment is effective across a range of pale to medium blondes, as well as natural or dyed gray and white hair. Results vary with base tone and hair porosity; deeper yellow tones may need multiple treatments or complementary salon services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on bleached, highlighted, and natural blondes\u003c\/li\u003e\n  \u003cli\u003eSuitable for silver, salt-and-pepper, and white hair\u003c\/li\u003e\n  \u003cli\u003eBest paired with professional color advice for severe brassiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Silver Shampoo is aimed at people with bleached, highlighted, natural blonde, silver, or white hair who want to reduce yellow or brassy reflections between color services. It's a practical at-home toning option for those seeking brighter, more neutral-looking light hair without harsh detergents—ideal for clients and consumers who prefer salon-quality performance and controllable, regular maintenance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Disodium Laureth Sulfosuccinate, Acid Violet 43, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Extract, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Milk Protein, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Phenoxyethanol, Glycine, Sodium Lactate, Magnesium Chloride, Sodium Citrate, Parfum (Fragrance), Alpha Isomethyl Ionone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it regularly, but most people use it once or twice weekly or alternate with a mild shampoo to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it change my hair color permanently?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The violet pigment deposits temporarily and fades with subsequent washes; it does not permanently alter hair color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":49620426195082,"sku":"B01HQCGYDQ","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/milk_shake-silver-shampoo-front-packaging.jpg?v=1782840849","url":"https:\/\/auviraskincare.com\/products\/milk_shake-silver-shampoo-purple-toning-shampoo-10-1-fl-oz-neutralizes-brass-gentle-cleansing","provider":"Auvira Beauty","version":"1.0","type":"link"}