{"product_id":"milk_shake-purple-shampoo-for-blonde-hair-silver-shine-100-sles-free-violet-toning","title":"milk_shake Purple Shampoo for Blonde Hair — Silver Shine (100% SLES-Free, Violet Toning)","description":"\u003cstrong\u003emilk_shake Silver Shine Purple Shampoo is a violet-toned cleansing treatment that neutralizes unwanted yellow and brassy hues in natural, lightened, gray, or white hair while cleansing without SLES surfactants.\u003c\/strong\u003e\n\n\u003cp\u003eFrequent washing, sun exposure and environmental pollution can leave blonde, gray or silver hair looking dull or warm-toned. milk_shake Silver Shine was formulated to deposit a gentle purple pigment during cleansing so yellowing and brassiness are counteracted, restoring a cooler, fresher appearance. The formula is 100% SLES-free and designed for salon-level toning at home when used as part of a color-care routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo reduce brassiness without over-toning?\u003c\/h3\u003e\n\n\u003cp\u003eSilver Shine uses a calibrated violet pigment that cancels warm yellow tones while avoiding heavy color buildup. The pigment is blended into a cleansing base so it neutralizes as you wash; processing time and frequency control intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigment targets yellow and brassy undertones\u003c\/li\u003e\n  \u003cli\u003eGentle pigment load for gradual, controllable toning\u003c\/li\u003e\n  \u003cli\u003eWorks during normal shampooing—no separate mask required\u003c\/li\u003e\n  \u003cli\u003eBest used intermittently to maintain desired coolness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry out blonde, gray, or lightened hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula avoids SLES surfactants, which can be harsher and stripping; instead it cleans while helping preserve moisture and shine. As with all toning products, pairing with a nourishing conditioner and occasional treatments helps maintain hair health and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% SLES-free cleansing base for gentler washing\u003c\/li\u003e\n  \u003cli\u003eUse with Silver Shine Conditioner or Whipped Cream for hydration\u003c\/li\u003e\n  \u003cli\u003eRecommended frequency: once to a few times weekly depending on brassiness\u003c\/li\u003e\n  \u003cli\u003eFollow with leave-in or mask if hair is chemically treated\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Silver Shine for the best, predictable results?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, lather and leave for a short time based on the level of toning needed—brief for maintenance, slightly longer for stronger correction—then rinse thoroughly. Adjust frequency and leave time according to your hair porosity, natural warmth, and prior color processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, apply a small amount and emulsify\u003c\/li\u003e\n  \u003cli\u003eShort leave (30–60 seconds) for maintenance, longer (2–5 minutes) for stronger toning\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with conditioner or Silver Shine Whipped Cream\u003c\/li\u003e\n  \u003cli\u003ePatch test a small strand if unsure about intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich complementary products improve results with Silver Shine?\u003c\/h3\u003e\n\n\u003cp\u003eUsing Silver Shine alongside other products from the same line helps balance tone and moisture. Pair with the Silver Shine Conditioner to seal the cuticle and reduce fade, or use Whipped Cream for extra conditioning and smoothing; for subtle toning choose Silver Shine Light Shampoo.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilver Shine Conditioner to restore hydration and lock in tone\u003c\/li\u003e\n  \u003cli\u003eSilver Shine Whipped Cream for extra nourishment and frizz control\u003c\/li\u003e\n  \u003cli\u003eSilver Shine Light Shampoo for softer, subtler toning needs\u003c\/li\u003e\n  \u003cli\u003eSalon professionals often recommend alternating toning and neutral cleansers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Silver Shine Purple Shampoo is made for people with natural or colored blonde, highlighted, gray or white hair who want to neutralize warm-yellow or brassy tones without aggressive surfactants. It suits home users seeking salon-style toning that can be controlled by leave time and frequency, and it pairs well with complementary milk_shake products for hydration and styling.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Disodium Laureth Sulfosuccinate, Acid Violet 43, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Extract, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Milk Protein, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Phenoxyethanol, Glycine, Sodium Lactate, Magnesium Chloride, Sodium Citrate, Parfum (Fragrance), Alpha Isomethyl Ionone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Silver Shine shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once to a few times per week depending on brassiness and hair porosity; reduce frequency if purple tone builds up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for natural and lightened blonde, gray or white hair and is 100% SLES-free to be gentler on color-treated strands.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":49622865281162,"sku":"B01HQCD7QI","price":187.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/milk_shake-silver-shine-front-bottle.jpg?v=1782875610","url":"https:\/\/auviraskincare.com\/products\/milk_shake-purple-shampoo-for-blonde-hair-silver-shine-100-sles-free-violet-toning","provider":"Auvira Beauty","version":"1.0","type":"link"}