{"product_id":"milk_shake-integrity-strength-nourishing-shampoo-10-1-fl-oz-creamy-color-safe-formula-with-organic-murumuru-butter-amaranth","title":"milk_shake Integrity \u0026 Strength Nourishing Shampoo — 10.1 fl oz Creamy, Color-Safe Formula with Organic Murumuru Butter \u0026 Amaranth","description":"\u003cp\u003e\u003cstrong\u003emilk_shake Integrity \u0026amp; Strength Nourishing Shampoo is a creamy, color-safe cleanser that gently nourishes dry, brittle hair with organic murumuru butter and amaranth seed extract for improved softness and resilience.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends a rich, moisturizing formula with targeted plant-derived ingredients to help restore manageability and visible health to damaged or weakened hair. Designed for daily use, the cream-based texture lifts impurities without stripping color or essential moisture, while conditioning agents leave hair smoother and easier to style. The combination of murumuru butter and amaranth seed extract supports strand suppleness and fortifies fibers to reduce breakage during routine brushing and styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo nourish dry, damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe creamy base delivers hydration and surface conditioning that help reduce roughness and frizz after washing. Emollients form a soft protective layer, improving combability while preserving natural oils and color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOrganic murumuru butter smooths and softens the hair surface.\u003c\/li\u003e\n  \u003cli\u003eCreamy, mild surfactants cleanse without over-drying.\u003c\/li\u003e\n  \u003cli\u003eConditioning agents improve slip for easier detangling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat role does amaranth seed extract play in strengthening strands?\u003c\/h3\u003e\n\u003cp\u003eAmaranth seed extract supplies proteins and antioxidants that help support hair structure and resilience. It works alongside the moisturizing blend to reduce the visible signs of breakage and promote a more uniform texture from root to tip.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps reinforce weakened areas along the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eReduces the appearance of split ends and frayed cuticles.\u003c\/li\u003e\n  \u003cli\u003eSupports long-term manageability with regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated hair and daily washing?\u003c\/h3\u003e\n\u003cp\u003eYes—this formula is color-safe and gentle enough for everyday use, designed to maintain vibrancy while keeping strands hydrated. Its mild cleansing system clears product buildup without stripping salon color or natural oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation prevents premature fading.\u003c\/li\u003e\n  \u003cli\u003eMild surfactants suitable for frequent shampoos.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair ready for leave-in products or styling routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage to create a creamy lather, then rinse and follow with a complementary conditioner or mask. For severely damaged hair, repeat shampooing and finish with leave-in treatments to lock in moisture and protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed based on hair condition.\u003c\/li\u003e\n  \u003cli\u003eCombine with milk_shake conditioners and treatments for a routine.\u003c\/li\u003e\n  \u003cli\u003eFinish with heat protection when styling to minimize breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Integrity \u0026amp; Strength Nourishing Shampoo is ideal for people with dry, brittle, color-treated, or chemically processed hair who want a gentle, hydrating daily cleanser. It suits anyone seeking improved softness, easier detangling, and strengthened-looking strands without harsh detergents. If your routine includes frequent styling, coloring, or heat tools, this shampoo helps maintain moisture balance and manageability while supporting healthier-looking hair over time.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Sodium Methyl 2-Sulfolaurate, Cetyl Betaine, Disodium 2-Sulfolaurate, Parfum (Fragrance), Glycol Distearate, Glycerin, PEG-120 Methyl Glucose Trioleate, Propylene Glycol, Cocamidopropyl Betaine, Polyquaternium-10, Argania Spinosa Kernel Oil, Astrocaryum Murumuru Seed Butter, Amaranthus Caudatus Seed Extract, Citric Acid, Tetramethyl Acetyloctahydronaphthalenes, Methylchloroisothiazolinone, Methylisothiazolinone, Tocopherol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The mild, creamy formula is designed for daily use and helps maintain moisture without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it work on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo is color-safe and formulated to cleanse gently while protecting vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":49621552201866,"sku":"B0DVT29BMZ","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/milk_shake-integrity-strength-front-packaging.jpg?v=1782857895","url":"https:\/\/auviraskincare.com\/products\/milk_shake-integrity-strength-nourishing-shampoo-10-1-fl-oz-creamy-color-safe-formula-with-organic-murumuru-butter-amaranth","provider":"Auvira Beauty","version":"1.0","type":"link"}