{"product_id":"milk_shake-icy-blond-toning-conditioner-8-4-fl-oz-with-black-pigment-to-neutralize-brassiness","title":"milk_shake icy blond toning conditioner — 8.4 fl oz with black pigment to neutralize brassiness","description":"\u003cp\u003e\u003cstrong\u003emilk_shake icy blond conditioner is a black-pigment toning conditioner that neutralizes yellow and brassy undertones to preserve cool, icy blonde and platinum shades while conditioning and smoothing hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner combines targeted pigments with nourishing milk proteins to refresh ash tones and improve manageability between salon appointments. Formulated for very light blondes and platinum hair, it fights unwanted warmth without heavy buildup, leaving strands softer and visibly more balanced. It is not recommended for natural gray or white hair since the pigment can alter those tones.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner reduce brassy and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes a concentrated black pigment designed to counteract warm, yellow cast in light, cool-toned hair. When applied and left to process for the recommended time, the pigment deposits neutralizing color molecules that visually cool the hair. Regular use helps maintain ashier dimension until your next professional toning service.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlack pigment targets yellow and orange undertones.\u003c\/li\u003e\n  \u003cli\u003eEven deposit prevents patchy or uneven toning.\u003c\/li\u003e\n  \u003cli\u003eSuitable for salon-bleached, platinum, and light ash blondes.\u003c\/li\u003e\n  \u003cli\u003eUse as maintenance between color appointments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or weigh down my hair?\u003c\/h3\u003e\n\u003cp\u003emilk_shake icy blond is formulated to condition while it tones, using milk proteins and moisture agents that soften and strengthen hair. The conditioner detangles and reduces frizz without heavy silicones, so hair retains movement and shine. It improves texture and manageability rather than leaving hair stiff or flaky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMilk proteins add strength and smooth the cuticle.\u003c\/li\u003e\n  \u003cli\u003eHydrating agents keep strands supple and glossy.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning avoids limpness.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair easy to comb and style after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results and how long should I leave it on?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing on towel-dried hair, working through mid-lengths to ends, and leave on according to your desired toning intensity—shorter for subtle neutralizing, longer for stronger correction. Rinse thoroughly and repeat if needed. Always follow product-specific timing guidance and adjust frequency based on your hair’s porosity and previous color work.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, damp hair; distribute evenly using a comb if needed.\u003c\/li\u003e\n  \u003cli\u003eProcessing time varies—test a small section first for timing.\u003c\/li\u003e\n  \u003cli\u003eRinse fully and repeat only when necessary.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly or as your stylist recommends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on all blond shades, and are there colors to avoid?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner is best for very light, cool-toned blondes, platinum, and ash shades that need neutralizing. It is not advised for natural gray or white hair because the black pigment can shift those tones unpredictably. For warmer, honey or golden blondes, a different violet- or blue-based toner may be more appropriate.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal: platinum, icy, ash, salon-bleached blondes.\u003c\/li\u003e\n  \u003cli\u003eNot recommended: gray, pure white hair tones.\u003c\/li\u003e\n  \u003cli\u003eWarm blondes may need violet-based alternatives.\u003c\/li\u003e\n  \u003cli\u003eConsult a stylist for dramatic color corrections.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you maintain very light or platinum blonde hair and want a conditioning product that actively counteracts yellowing while improving softness and shine, milk_shake icy blond conditioner is designed for you. It suits clients who prefer low-effort toning between salon visits and value a lightweight, protein-enriched formula that enhances cool dimension without heavy residue. Avoid using it on natural grays or stark white hair, and consult a professional for personalized timing and frequency if your hair is porous or heavily processed.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Glycerin, Cetrimonium Chloride, Phenoxyethanol, PEG-8 Dimethicone, Parfum (Fragrance), Lactic Acid, CI 77266 (Nano) (Black 2), Argania Spinosa Kernel Oil, Hydrolyzed Milk Protein, Oryza Sativa (Rice) Bran Oil, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Ethylhexylglycerin, Isopropyl Alcohol, Ethylhexyl Methoxycinnamate, Acid Violet 43, Astrocaryum Murumuru Seed Butter (Astrocaryum Murumuru Butter), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Hydrolyzed Quinoa, Acetyl Cedrene, Tocopherol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use milk_shake icy blond conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly or as needed between salon tonings; adjust based on porosity and desired toning strength.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this product be used on natural gray or white hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the black pigment can alter gray or white tones unpredictably, so it’s not recommended for those hair colors.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":49620376551562,"sku":"B09T3N8VRL","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/milk_shake-icy-blond-front-packaging_551fe724-c3eb-4632-9668-503b00a65ecd.jpg?v=1782839811","url":"https:\/\/auviraskincare.com\/products\/milk_shake-icy-blond-toning-conditioner-8-4-fl-oz-with-black-pigment-to-neutralize-brassiness","provider":"Auvira Beauty","version":"1.0","type":"link"}