{"product_id":"milk_shake-icy-blond-shampoo-10-1-fl-oz-sulfate-free-toning-cleanser-with-black-pigment","title":"milk_shake Icy Blond Shampoo 10.1 fl oz — sulfate-free toning cleanser with black pigment","description":"\u003cp\u003e\u003cstrong\u003emilk_shake Icy Blond Shampoo is a sulfate-free toning cleanser with black pigment that cools brassiness and refreshes platinum, ultra-light, and ash blond hair while preserving softness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated for people who want to preserve cool, icy blonde tones between salon visits. It uses concentrated black pigments to neutralize warm-yellow and orange undertones without leaving hair dry or heavy. Enriched with milk proteins, the formula cleanses gently while strengthening strands and maintaining manageability, delivering a salon-fresh appearance after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does milk_shake Icy Blond Shampoo reduce brassiness without overdrying?\u003c\/h3\u003e\n\n\u003cp\u003eThe pigment system targets warm tones to neutralize brass and enhance ash or silver reflections. Because the base is sulfate-free and blended with milk proteins, it doesn’t strip natural oils or roughen the hair cuticle, so hair stays soft and glossy rather than brittle.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBlack pigment counters yellow and orange brassy hues.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants clean gently without aggressive stripping.\u003c\/li\u003e\n  \u003cli\u003eMilk proteins add hydration and reinforce the fiber for smoother texture.\u003c\/li\u003e\n  \u003cli\u003eFormulated to maintain shine and manageability after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this shampoo to keep platinum tones crisp?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on how quickly your hair picks up warmth: many users shampoo 1–3 times weekly, alternating with a hydrating or protective cleanser. For heavy brassiness, short-term more frequent use can help; for maintenance, lower frequency preserves pigment balance and avoids over-toning.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStart twice weekly, assess brass control after two washes.\u003c\/li\u003e\n  \u003cli\u003eReduce to once weekly for maintenance if tone stays cool.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a moisturizing shampoo to retain hydration.\u003c\/li\u003e\n  \u003cli\u003eUse a color-safe conditioner after rinsing to lock in softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on different shades like silver, ash, or warm blonde?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this product is designed to enhance cool-toned shades and reduce warm reflections across a range of light blondes, from ultra-light platinum to silver and ash. It performs best on pre-lightened or naturally light hair where brassiness is present rather than on dark, untreated hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePlatinum and ultra-light blondes: restores icy clarity.\u003c\/li\u003e\n  \u003cli\u003eAsh and silver tones: refreshes cool, muted reflections.\u003c\/li\u003e\n  \u003cli\u003eNatural light blondes with brass: helps soften warm undertones.\u003c\/li\u003e\n  \u003cli\u003eNot intended to lift or significantly alter base color on darker hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I incorporate this shampoo into my salon or at-home routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse as a targeted toning step: apply to wet hair, lather, leave on 1–3 minutes depending on desired coolness, then rinse. Pair with a nourishing conditioner and occasional deep treatment to maintain strength and shine between color appointments.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, distribute evenly from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eProcessing time: 1–3 minutes—longer for stronger toning needs.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; follow with a milk_shake conditioner or mask.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on tone results and hair condition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Icy Blond Shampoo is aimed at stylists and clients who want to keep light blond shades luminous and neutralized between salon visits. It’s ideal for people with pre-lightened, platinum, silver, or ash-toned hair who need a gentle, pigment-rich cleanser that reduces warm tones while preserving softness and shine. If you’re looking for a professional-strength toning shampoo that won’t dry out your hair, this product fits into both salon maintenance and at-home color care routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and crafted to cleanse gently while protecting color and toning brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo on for visible toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it on 1–3 minutes; longer times increase coolness. Adjust based on how your hair responds.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":49620376453258,"sku":"B09T3M16ZP","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/milk_shake-icy-blond-front-packaging.jpg?v=1782839810","url":"https:\/\/auviraskincare.com\/products\/milk_shake-icy-blond-shampoo-10-1-fl-oz-sulfate-free-toning-cleanser-with-black-pigment","provider":"Auvira Beauty","version":"1.0","type":"link"}