{"product_id":"milk_shake-cold-brunette-toning-shampoo-10-1-oz-blue-toned-anti-brass-shine-color-protecting","title":"milk_shake Cold Brunette toning shampoo 10.1 oz — blue-toned, anti-brass shine \u0026 color-protecting","description":"\u003cstrong\u003emilk_shake Cold Brunette is a blue-toned shampoo that neutralizes orange and red in brunette and dark-blonde hair while strengthening and boosting shine.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo uses concentrated blue pigments and a nourishing blend of botanical and protein-based actives to reduce unwanted warm tones and help cool toning treatments last longer. Formulated without SLES and parabens, it’s designed for natural or color-treated brown, light-brown, and dark-blonde hair. The formula also includes moringa oil, Integrity 41® antioxidant complex, and quinoa proteins to condition, protect color, and enhance manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see the blue pigments neutralize brassiness?\u003c\/h3\u003e\n\u003cp\u003eMost users notice reduction of orange and red tones after a single wash, with more pronounced toning over a few applications. Effects depend on starting color, porosity, and how long you leave the shampoo on.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible cool-down after one use for mild brassiness.\u003c\/li\u003e\n  \u003cli\u003eStronger correction with repeated applications for stubborn warm pigments.\u003c\/li\u003e\n  \u003cli\u003eAdjust contact time to control intensity—shorter for light toning, longer for deeper neutralization.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage my color-treated hair or fade dye faster?\u003c\/h3\u003e\n\u003cp\u003emilk_shake Cold Brunette is color-safe and formulated to maintain color vibrancy while toning unwanted warm tones. Its antioxidant and protein components help protect pigments and reduce fading when used in a proper routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSLES\/paraben-free base to be gentler on processed hair.\u003c\/li\u003e\n  \u003cli\u003eIntegrity 41® helps defend against oxidative color loss.\u003c\/li\u003e\n  \u003cli\u003eQuinoa proteins and milk-derived actives support color longevity and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results and how often can I use it?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for 1–5 minutes depending on desired toning strength, then rinse. Use once or twice weekly or as needed between salon appointments to maintain cool tones without over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor light toning: 1 minute application on mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eFor stronger correction: leave for 3–5 minutes, monitoring frequently.\u003c\/li\u003e\n  \u003cli\u003eFollow with milk_shake Cold Brunette Conditioner or Whipped Cream for best hydration and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nourishing ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines plant oils, antioxidants, and proteins to soften, protect, and restore shine without masking the blue pigments. These actives help improve hair texture and support color health over repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa oil: conditions and adds smoothness with fatty acids.\u003c\/li\u003e\n  \u003cli\u003eIntegrity 41®: sunflower-seed antioxidant complex to help protect color.\u003c\/li\u003e\n  \u003cli\u003eQuinoa proteins: increase manageability and guard against fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Cold Brunette is aimed at anyone with natural or color-treated brown, light-brown, or dark-blonde hair who wants to remove orange or red tones and extend the life of cool toning treatments. It suits people seeking a gentle, color-safe toning shampoo that also delivers conditioning benefits and a pleasant sugar fragrance during use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Limonene, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Acid Violet 43, CI 42090 (Blue 1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Cold Brunette on highlighted or balayage hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it tones warm highlights and balayage without harsh sulfates; adjust leave-in time for subtle or stronger results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the blue shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once or twice weekly or as needed; shorter applications for maintenance, longer for deeper neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":49621794390154,"sku":"B09T3QKBH5","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/milk_shake-cold-brunette-front-bottle.jpg?v=1782861527","url":"https:\/\/auviraskincare.com\/products\/milk_shake-cold-brunette-toning-shampoo-10-1-oz-blue-toned-anti-brass-shine-color-protecting","provider":"Auvira Beauty","version":"1.0","type":"link"}