{"product_id":"milk-makeup-rise-waterproof-mascara-0-23-fl-oz-lifted-length-long-wear-curl","title":"Milk Makeup RISE Waterproof Mascara 0.23 fl oz — Lifted Length \u0026 Long-Wear Curl","description":"\u003cstrong\u003eMilk Makeup RISE Waterproof Mascara gives natural-looking lifted, lengthened lashes that hold a curl and resist water, sweat, and tears.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight, clean-formula mascara from Milk Makeup is designed to define lashes without clumping or heavy buildup. Formulated without parabens or fragrance, and made vegan and cruelty-free, RISE focuses on a weightless finish that enhances your natural lash shape with subtle volume while conditioning ingredients help keep lashes healthy-looking.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara lift and hold a curl all day?\u003c\/h3\u003e\n\u003cp\u003eRISE uses a creamy, water-resistant formula that dries down quickly to lock lashes into a lifted position. The brush geometry lets you work close to the root to create an upward lift while emollients help the curl resist humidity and moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick-drying, water-resistant base that sets curl fast\u003c\/li\u003e\n  \u003cli\u003eBrush designed for root-to-tip lifting and separation\u003c\/li\u003e\n  \u003cli\u003eHolds shape through sweat, tears, and light water exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it lengthen and add volume without clumps?\u003c\/h3\u003e\n\u003cp\u003eYes — the lightweight, buildable formula emphasizes length and subtle volume rather than thick, heavy coats. Apply 1–2 coats for defined, natural-looking lashes; avoiding letting layers dry between coats reduces clumping and maintains separation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable application for customizable intensity\u003c\/li\u003e\n  \u003cli\u003eBrush wiggle technique distributes product evenly from root to tip\u003c\/li\u003e\n  \u003cli\u003eDesigned to deliver definition and separation, not heavy volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eRISE is formulated without parabens and fragrance, and is labeled vegan and cruelty-free, which reduces common irritant factors. While it’s well-suited for sensitive eyes and contact lens users, always patch-test new eye products if you’re reactive to cosmetics.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eParaben-free and fragrance-free to minimize irritation\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free production and ingredient choices\u003c\/li\u003e\n  \u003cli\u003eSuitable for many contact lens wearers; test if you have extreme sensitivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat conditioning ingredients are included and how do they help?\u003c\/h3\u003e\n\u003cp\u003eRISE contains Monoi oil and marigold extract, which are selected to condition and fortify lashes while you wear the product. These ingredients help maintain a smooth, healthy-looking lash surface and can reduce immediate brittleness caused by frequent product use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMonoi oil: moisturizes and smooths lash fibers\u003c\/li\u003e\n  \u003cli\u003eMarigold extract: supports gentle fortification and comfort\u003c\/li\u003e\n  \u003cli\u003eLightweight emollients that dry down to a flexible, non-stiff finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Milk Makeup RISE Waterproof Mascara is ideal for anyone seeking natural, lifted lashes that stay put through daily activity—perfect for swimmers, commuters, gym-goers, and anyone with humid or unpredictable weather. It’s also a strong choice for users who prefer clean, vegan beauty with conditioning ingredients and a lightweight, buildable application. If you want defined length and curl rather than dramatic false-lash volume, RISE delivers a polished, everyday look with reliable water resistance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIsododecane, Synthetic Beeswax, Aqua\/Water\/Eau, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire de carnauba, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyglyceryl-3 Diisostearate, Candelilla Cera\/Euphorbia Cerifera (Candelilla) Wax\/Cire de candelilla, Dimer Dilinoleyl Dimer Dilinoleate, VP\/Eicosene Copolymer, Propylene Carbonate, Adansonia Digitata Seed Oil, Passiflora Edulis Seed Oil, Helianthus Annuus (Sunflower) Seed Wax, Rhus Verniciflua Peel Wax, Mangifera Indica (Mango) Seed Butter, Zingiber Officinale (Ginger) Water, Cocos Nucifera (Coconut) Oil, Plumeria Alba Flower Extract, Plumeria Rubra Flower Extract, Calendula Officinalis Flower Extract, Gardenia Taitensis Flower, Hydrolyzed Vegetable Protein, C18-36 Acid Triglyceride, Tocopherol, Glycerin, Dipropylene Glycol, Glyceryl Caprylate, Caprylyl Glycol, Benzyl Alcohol, Sorbic Acid, Sodium Benzoate, Sodium Dehydroacetate, Potassium Sorbate, Iron Oxides (CI 77499).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is RISE Waterproof Mascara safe for contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is fragrance- and paraben-free and generally suitable for contact lens wearers; patch-test if you have extreme sensitivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats produce the best natural look?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply 1–2 coats for natural definition and length; avoid letting coats dry between layers to prevent clumping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Milk Makeup","offers":[{"title":"Default Title","offer_id":49621717024906,"sku":"B0C7WMC93G","price":113.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/milk-makeup-rise-mascara-front-packaging.jpg?v=1782860021","url":"https:\/\/auviraskincare.com\/products\/milk-makeup-rise-waterproof-mascara-0-23-fl-oz-lifted-length-long-wear-curl","provider":"Auvira Beauty","version":"1.0","type":"link"}