{"product_id":"midha-rice-milk-lotion-facial-moisturizer-200ml-75-rice-bran-water-lightweight-non-greasy-finish","title":"MIDHA Rice Milk Lotion facial moisturizer 200ml — 75% rice bran water, lightweight non-greasy finish","description":"\u003cp\u003e\u003cstrong\u003eMIDHA Rice Milk Lotion is a lightweight facial moisturizer made with 75% rice bran water and a Korean Hydrating Rice Complex to quickly hydrate and soothe skin without stickiness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 200ml milky lotion blends nutrient-rich rice extract, rice water, and a patented Derma-CLERA soothing complex to deliver fast absorption, lasting moisture, and a comfortable finish suitable for all skin types. Formulated with rice grown in Gochang — a UNESCO Biosphere Reserve — the product emphasizes clean, gentle care that supports skin barrier health and softens texture. Its thin, non-greasy feel makes it an easy step in morning and evening routines whether your skin is dry, oily, or sensitive.\u003c\/p\u003e\n\n\u003ch3\u003eHow does MIDHA Rice Milk Lotion hydrate without feeling heavy?\u003c\/h3\u003e\n\n\u003cp\u003eThe lotion uses a high concentration of rice bran water (75%) and a specialized Hydrating Rice Complex from Korean-grown rice to deliver moisture in a lightweight vehicle. It absorbs rapidly into the skin’s surface, leaving a soft, non-sticky finish that layers well under sunscreen or makeup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e75% rice bran water provides amino acids and nutrients for moisture retention.\u003c\/li\u003e\n  \u003cli\u003eHydrating Rice Complex sourced from mineral-rich Gochang rice supports deep nourishment.\u003c\/li\u003e\n  \u003cli\u003eMilky, thin consistency designed for quick penetration and no greasy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this lotion calm irritated or reactive skin?\u003c\/h3\u003e\n\n\u003cp\u003eMIDHA’s formula includes a patented Derma-CLERA blend plus eight botanical extracts like Centella Asiatica and Cynanchum Atratum Flower that help soothe redness and support the moisture barrier. The combination aims to reduce feelings of tightness and sensitivity without harsh actives that can aggravate reactive skin.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDerma-CLERA technology targets irritation and barrier support.\u003c\/li\u003e\n  \u003cli\u003eCentella Asiatica and other botanicals contribute calming benefits.\u003c\/li\u003e\n  \u003cli\u003eClean formulation suitable for sensitive skin and daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I include it in my daily skincare routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse the lotion after cleanser and toner, and before thicker creams or sunscreens to lock in hydration. Because it absorbs quickly, it’s a convenient step both morning and night and works under makeup as a hydrating base.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply a pea-sized amount to face and neck after toner while skin is slightly damp.\u003c\/li\u003e\n  \u003cli\u003ePat gently until absorbed; follow with sunscreen in the morning.\u003c\/li\u003e\n  \u003cli\u003eSuitable as the final lightweight moisturizer in humid conditions or as a layering step in drier climates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs MIDHA Rice Milk Lotion suitable for all seasons and skin types?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the lotion’s balanced, gentle formula fits dry, oily, combination, and sensitive skin, and adapts well across seasonal needs. It provides refreshment in summer and can be layered in winter for extra protection without greasiness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated for universal compatibility and daily wear.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, fast-absorbing texture for oily or acne-prone skin.\u003c\/li\u003e\n  \u003cli\u003eRich in rice-derived nutrients that benefit drier, aging skin when layered.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MIDHA Rice Milk Lotion is ideal for anyone seeking a lightweight daily facial moisturizer that hydrates quickly, calms sensitive or stressed skin, and layers well under makeup or sunscreen. It’s particularly suited to people who prefer plant-forward, gentler formulations and those who want the nourishing benefits of Korean rice extracts without a heavy or sticky finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much rice bran water is in this lotion?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula contains 75% rice bran water to deliver essential nutrients and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under makeup and sunscreen?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, fast-absorbing texture layers well under sunscreen and makeup without pilling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MIDHA","offers":[{"title":"Default Title","offer_id":49627368784010,"sku":"B0BC8B2752","price":90.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/midha-front-packaging-200ml.jpg?v=1782918755","url":"https:\/\/auviraskincare.com\/products\/midha-rice-milk-lotion-facial-moisturizer-200ml-75-rice-bran-water-lightweight-non-greasy-finish","provider":"Auvira Beauty","version":"1.0","type":"link"}