{"product_id":"matrix-so-silver-purple-conditioner-tones-blonde-grey-vegan-ceramide-formula","title":"MATRIX So Silver Purple Conditioner, Tones Blonde \u0026 Grey — Vegan Ceramide Formula","description":"\u003cp\u003e\u003cstrong\u003eMatrix So Silver Purple Conditioner is a salon-grade, vegan conditioner that uses purple pigments and ceramide to neutralize brassy yellow tones and hydrate blonde and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your blonde, platinum, or grey hair is developing unwanted warmth, this conditioner targets yellow undertones while delivering moisture and softness. The formula layers purple pigments strategically to counteract brassiness and ceramide to reinforce strand strength. Designed for both routine use and occasional toning boosts, it helps keep color-looking fresh between salon visits without over-drying.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in brassiness?\u003c\/h3\u003e\n\u003cp\u003eMany users notice visible toning after a single application, especially when used after a clarifying or the matching So Silver shampoo. The depth of neutralization depends on initial hair tone and how long you leave the product on; lighter applications soften yellow tones while longer contact increases the toning effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLeave on up to 3 minutes for regular tone maintenance.\u003c\/li\u003e\n  \u003cli\u003eShorter contact time yields subtle toning; longer time increases neutralization.\u003c\/li\u003e\n  \u003cli\u003eUse frequency: weekly to several times per week depending on brassiness level.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner dry out or damage color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner is formulated to avoid stripping color: it balances purple pigments with moisturizing ceramide to maintain hydration and integrity. Instead of harsh stripping, it deposits color-balancing pigments while softening and detangling for easier styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCeramide helps fortify and smooth the cuticle for less breakage.\u003c\/li\u003e\n  \u003cli\u003ePigments are designed for even, non-streaky distribution.\u003c\/li\u003e\n  \u003cli\u003eProvides twice the moisture compared with non-conditioning treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Matrix So Silver Purple Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a quarter-size amount through damp lengths and mid-lengths to ends, avoiding the roots if you want minimal build-up. For routine upkeep, rinse after up to three minutes; for stronger neutralization, extend contact time slightly, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse with So Silver Shampoo for a coordinated toning routine.\u003c\/li\u003e\n  \u003cli\u003eApply to towel-dried hair to ensure even pigment absorption.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent unwanted deposit on scalp or roots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this conditioner be used on natural grey hair as well as color-treated blonde?\u003c\/h3\u003e\n\u003cp\u003eYes—it's effective on both natural grey and dyed blonde or platinum hair. The purple pigments counteract yellowing in all cool-toned hair shades while the conditioning system maintains softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for natural greys that develop yellowing from environmental exposure.\u003c\/li\u003e\n  \u003cli\u003eSafe for use on color-treated hair to preserve salon shade vibrancy.\u003c\/li\u003e\n  \u003cli\u003eWorks well as part of a regular maintenance regimen between professional color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Matrix So Silver Purple Conditioner suits anyone with cool-toned, light-colored hair who wants to remove or reduce yellow\/brassy tones while keeping strands hydrated and resilient. It’s ideal for salon clients, at-home color maintainers, and anyone seeking a vegan, pigment-based conditioner that performs without overly drying. Pair it with other So Silver products to customize toning strength, or use it alone as a lightweight, everyday neutralizing conditioner.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey benefits:\u003c\/strong\u003e purple pigment neutralization, ceramide strengthening, 2x moisture, vegan formula.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUse tip:\u003c\/strong\u003e adjust leave-on time to control toning intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e93726 MX1 - INGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM \/ FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • POTASSIUM HYDROXIDE • BENZOIC ACID • LIMONENE • TRIDECETH-6 • CI 60730 \/ ACID VIOLET 43 • LINALOOL • CETRIMONIUM CHLORIDE • 2-OLEAMIDO-1,3-OCTADECANEDIOL (F.I.L. T70043327\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Matrix So Silver Purple Conditioner on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave up to 3 minutes for routine toning; extend slightly for stronger neutralization, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Matrix So Silver suitable for natural grey hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it neutralizes yellowing in both natural grey and color-treated blonde hair while adding moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":49630097604746,"sku":"B0CV255VC6","price":84.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/matrix-so-silver-front-packaging_d7426ea2-8741-4267-a44a-ae95f0dc8ffb.jpg?v=1782932196","url":"https:\/\/auviraskincare.com\/products\/matrix-so-silver-purple-conditioner-tones-blonde-grey-vegan-ceramide-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}