{"product_id":"matrix-so-silver-purple-conditioner-for-blonde-grey-hair-pigmented-toner-hydrating-ceramides-250ml","title":"MATRIX So Silver Purple Conditioner for Blonde \u0026 Grey Hair — Pigmented Toner, Hydrating Ceramides (250ml)","description":"\u003cstrong\u003eMatrix So Silver Purple Conditioner is a pigmented, purple-toning conditioner that neutralizes brassy yellow undertones while adding moisture and softness to blonde and grey hair.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for color-treated blondes, platinums and natural greys, this conditioner deposits violet pigments to counteract unwanted warmth and revive cooler tones between salon visits. Enriched with ceramides, it conditions and helps strengthen hair fibers while delivering up to twice the moisture versus non-conditioning treatments. Use it as part of the So Silver system for controlled, buildable toning.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see results on brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003eVisible neutralization can appear after a single use, especially on mildly brassy hair. The purple pigments in the formula counteract yellow and warm undertones, helping hair look cooler and cleaner immediately after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks in one wash for many users\u003c\/li\u003e\n  \u003cli\u003eLeave-on time up to 3 minutes for best effect\u003c\/li\u003e\n  \u003cli\u003ePigmented formula yields subtle to noticeable toning depending on frequency\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it within my color care routine?\u003c\/h3\u003e\n\u003cp\u003eReplace or follow your regular conditioner with this product after shampooing. Apply a quarter-size amount, distribute evenly through mid-lengths and ends, leave for up to three minutes, then rinse for balanced toning and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after So Silver Shampoo for matched toning strength\u003c\/li\u003e\n  \u003cli\u003eAdjust leave time for lighter or stronger pigment payoff\u003c\/li\u003e\n  \u003cli\u003eCombine with the Neutralization Mask for intensive correction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it damage or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes ceramides and moisturizing agents to soften and hydrate while depositing color-correcting pigment. It is formulated to condition and strengthen, not strip, but buildable application frequency controls pigment intensity and moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains ceramides for added moisture and hair resilience\u003c\/li\u003e\n  \u003cli\u003eDelivers up to 2x more moisture compared to non-conditioning options\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use with monitoring of tonal build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product fit into the So Silver collection?\u003c\/h3\u003e\n\u003cp\u003eThis pigmented conditioner provides light toning within the So Silver lineup. It sits between the moderate-toning shampoo and the maximum-toning neutralization mask, offering buildable purple pigment paired with conditioning benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSo Silver Shampoo: moderate toning cleanser\u003c\/li\u003e\n  \u003cli\u003ePigmented Conditioner: light, hydrating toning\u003c\/li\u003e\n  \u003cli\u003eNeutralization Mask: maximum corrective toning for stronger brass\u003c\/li\u003e\n  \u003cli\u003eLeave-In Spray: buildable, on-the-go toning support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Matrix So Silver Purple Conditioner is ideal for anyone with blonde, platinum, highlighted or grey hair seeking an easy at-home way to reduce yellowing and refresh cool tones while maintaining softness and hydration. It fits users who want a salon-grade, vegan conditioner to use between coloring services or as part of a weekly maintenance routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e93726 MX1 - INGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM \/ FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • POTASSIUM HYDROXIDE • BENZOIC ACID • LIMONENE • TRIDECETH-6 • CI 60730 \/ ACID VIOLET 43 • LINALOOL • CETRIMONIUM CHLORIDE • 2-OLEAMIDO-1,3-OCTADECANEDIOL (F.I.L. T70043327\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Matrix So Silver Purple Conditioner on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a quarter-size amount and leave for up to 3 minutes; adjust time for stronger or subtler toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for color-treated blondes and greys to neutralize yellow tones while conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":49621150859402,"sku":"B0CV1RKBVB","price":121.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/matrix-so-silver-front-bottle.jpg?v=1782849781","url":"https:\/\/auviraskincare.com\/products\/matrix-so-silver-purple-conditioner-for-blonde-grey-hair-pigmented-toner-hydrating-ceramides-250ml","provider":"Auvira Beauty","version":"1.0","type":"link"}