{"product_id":"matrix-purple-shampoo-for-blonde-silver-gray-hair-10-1-fl-oz-vegan-color-depositing-toner-for-shine","title":"MATRIX Purple Shampoo for Blonde, Silver \u0026 Gray Hair — 10.1 fl oz Vegan Color-Depositing Toner for Shine","description":"\u003cstrong\u003eMatrix So Silver Purple Shampoo is a vegan, color-depositing shampoo that neutralizes brassy yellow tones and refreshes cool blonde, gray, white, and platinum hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo combines gentle cleansing with violet pigments to correct warm undertones while preserving the hair’s health and shine. In a 10.1 fl oz bottle, the formula was created for color-treated and natural pale hair that needs regular toning without harsh stripping. The product is part of the So Silver collection and works alone or alongside conditioners and masks for staggered toning intensity.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in brassiness?\u003c\/h3\u003e\n\u003cp\u003eYou can notice a visible reduction in yellow and brassy hues after the first use, especially when left on briefly to let the pigments work. Results depend on hair porosity, current color, and how long you leave the shampoo in; repeat applications build more neutralizing effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks in one wash for light neutralization\u003c\/li\u003e\n  \u003cli\u003eLeave on up to five minutes for stronger toning\u003c\/li\u003e\n  \u003cli\u003eFollow with the pigmented conditioner or neutralization mask for deeper correction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage my hair or strip my color?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to cleanse while depositing color-cancelling pigments rather than stripping dye. It contains conditioning agents to help maintain texture and shine, so regular use helps preserve both color and hair integrity when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, salon-grade formula that cleanses gently\u003c\/li\u003e\n  \u003cli\u003eDeposits violet tones rather than removing permanent color\u003c\/li\u003e\n  \u003cli\u003ePairs with conditioning steps to protect strand health\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a lather, then rinse; repeat if needed. For stronger toning, leave the shampoo on for up to five minutes while monitoring the color shift; wearing gloves is recommended to avoid staining hands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, apply, lather, rinse\u003c\/li\u003e\n  \u003cli\u003eLeave up to five minutes for buildable toning intensity\u003c\/li\u003e\n  \u003cli\u003eUse glove protection and follow with conditioner or mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan everyone use this shampoo on their hair type?\u003c\/h3\u003e\n\u003cp\u003eThis product suits fine to coarse textures and both natural and color-treated pale hair. It’s formulated for blonde, gray, white, and platinum shades; those with darker, non-lightened hair will see minimal effect, while highly porous or previously damaged hair may tone faster.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned for blonde, gray, white, and platinum shades\u003c\/li\u003e\n  \u003cli\u003eEffective on both natural and color-treated hair types\u003c\/li\u003e\n  \u003cli\u003eAdjust application time depending on porosity and desired tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Matrix So Silver Purple Shampoo is aimed at people who maintain cool blonde or gray colors and want an at-home toner that neutralizes warmth without daily salon visits. It’s a good fit for DIY color maintainers, busy stylists’ clients, and anyone seeking a vegan, pigment-depositing shampoo to extend salon results between appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum \/ Fragrance, Salicylic Acid, Carbomer, CI 60730 \/ Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Matrix So Silver Purple Shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave up to five minutes for stronger toning; shorter rinses give subtler results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for colored or natural blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for both color-treated and natural blonde, gray, white, and platinum hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":49628578742410,"sku":"B00FZSB0Y2","price":84.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/matrix-so-silver-front-bottle_a7ae2571-5649-4c4e-947d-e650adf4a703.jpg?v=1782923959","url":"https:\/\/auviraskincare.com\/products\/matrix-purple-shampoo-for-blonde-silver-gray-hair-10-1-fl-oz-vegan-color-depositing-toner-for-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}