{"product_id":"matrix-color-obsessed-antioxidant-shampoo-for-color-treated-hair-protects-vibrancy-cruelty-free","title":"MATRIX Color Obsessed Antioxidant Shampoo for Color-Treated Hair — Protects Vibrancy, Cruelty-Free","description":"\u003cp\u003e\u003cstrong\u003eMATRIX Color Obsessed Antioxidant Shampoo is a clarifying, color-preserving salon shampoo formulated to refresh, protect and extend the vibrancy of color-treated hair for up to 32 washes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeeping salon color vivid between appointments takes targeted care: this professional-grade shampoo cleanses impurities, adds root lift and restores moisture to porous strands without weighing hair down. Infused with antioxidants, it helps shield colored hair from environmental factors that accelerate fading while reinforcing strength and shine. When used as part of the Color Obsessed system with the matching conditioner and treatments, it supports longer-lasting color and a salon-finished look at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect my hair color?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains antioxidants and clarifying agents that remove buildup and defend hair from external aggressors that dull pigment. By gently cleansing while preserving moisture, it helps reduce color leaching and maintain visible vibrancy between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntioxidant blend targets environmental stressors that fade color\u003c\/li\u003e\n  \u003cli\u003eClarifying action removes residue that can mask shine\u003c\/li\u003e\n  \u003cli\u003eFormulated to preserve color up to 32 washes when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my hair feel dry or weighed down?\u003c\/h3\u003e\n\u003cp\u003eNo — the shampoo is designed to strengthen porous, damaged hair while adding lift at the root. It conditions as it cleans, delivering moisture where needed so hair feels fuller and looks shinier without the heavy buildup that can flatten styles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning for body and root volume\u003c\/li\u003e\n  \u003cli\u003eStrengthening ingredients help reinforce fragile, color-treated strands\u003c\/li\u003e\n  \u003cli\u003eRinses clean to avoid residue that causes limp hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the best results?\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo to wet hair, lather, and rinse; repeat if necessary. For optimal color preservation and manageability, follow with Color Obsessed Conditioner and integrate the Miracle Treat 12 or non-conditioning shampoo into your routine as your stylist recommends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair, lather thoroughly, then rinse\u003c\/li\u003e\n  \u003cli\u003ePair with Color Obsessed Conditioner for extended vibrancy\u003c\/li\u003e\n  \u003cli\u003eIncorporate professional treatments for targeted repair between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product cruelty-free and suitable for all color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is cruelty-free and formulated for a wide range of color-treated hair types, from subtle tones to vivid fashion colors. It’s created to work within a professional regimen and supports color longevity while respecting ethical sourcing and testing standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free and salon professional quality\u003c\/li\u003e\n  \u003cli\u003eSuitable for all shades and color techniques\u003c\/li\u003e\n  \u003cli\u003eSafe to include in a regular color-care routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MATRIX Color Obsessed Antioxidant Shampoo is aimed at anyone with color-treated hair who wants to extend salon results, boost shine and add lift without weight. It’s especially useful for clients with porous or chemically treated hair that needs gentle clarifying, strengthening and targeted protection to maintain vibrancy between appointments.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Matrix Color Obsessed Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo; pair with the matching conditioner for best color preservation and use treatments as recommended by your stylist.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo work on vivid or fashion colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for all color-treated hair types and helps protect vibrancy for up to 32 washes when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":49623365648522,"sku":"B016LH9S3A","price":154.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/matrix-color-obsessed-front-bottle.jpg?v=1782877580","url":"https:\/\/auviraskincare.com\/products\/matrix-color-obsessed-antioxidant-shampoo-for-color-treated-hair-protects-vibrancy-cruelty-free","provider":"Auvira Beauty","version":"1.0","type":"link"}