{"product_id":"matrix-color-obsessed-antioxidant-shampoo-for-color-treated-hair-10-1-fl-oz-sulfate-free-vegan","title":"MATRIX Color Obsessed Antioxidant Shampoo for Color-Treated Hair — 10.1 fl oz, Sulfate-Free, Vegan","description":"\u003cstrong\u003eMatrix Color Obsessed Antioxidant Shampoo is a salon-formulated, vegan cleanser designed to enhance color vibrancy and reduce fading for color-treated hair.\u003c\/strong\u003e\n\nMatrix Color Obsessed pairs a gentle, sulfate-free cleansing base with antioxidant-rich ingredients to help maintain salon color between appointments. This 10.1 fl. oz. vegan, cruelty-free shampoo is formulated specifically for color-treated hair to lift away dirt, product buildup, and pollution particles while supporting pigment retention and shine. The formula is lightweight enough for daily use yet effective at preserving hue, clarity, and softness.\n\n\u003ch3\u003eHow does this shampoo help keep hair color vibrant?\u003c\/h3\u003e\n\u003cp\u003eThe antioxidant blend in Matrix Color Obsessed helps neutralize environmental stressors that can dull color, while the gentle surfactants cleanse without stripping pigment. Regular use maintains clarity and extends the lifespan of professional color treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntioxidant-rich formula protects against daily environmental aggressors\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing preserves salon-applied pigments\u003c\/li\u003e\n  \u003cli\u003eRemoves buildup that can mute shine and color intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on all types of color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated for a broad range of color services, including permanent, demi, semi, and fashion shades. Its balanced cleansing action suits fine to thick textures and helps maintain tone without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for permanent and semi-permanent colors\u003c\/li\u003e\n  \u003cli\u003eLightweight enough for fine hair; conditioning enough for thicker textures\u003c\/li\u003e\n  \u003cli\u003eCompatible with salon color treatments and home-touch ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently, and rinse; repeat if needed for heavier buildup. Follow with a color care conditioner or mask from the same line to lock in moisture and pigment for improved shine and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse with lukewarm water to minimize cuticle lift\u003c\/li\u003e\n  \u003cli\u003ePair with Matrix Color Obsessed conditioner or mask\u003c\/li\u003e\n  \u003cli\u003eUse regularly between color appointments to prolong vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo environmentally and ethically mindful?\u003c\/h3\u003e\n\u003cp\u003eMatrix Color Obsessed is vegan and cruelty-free, reflecting a commitment to ethical formulation. Packaging may vary, but the brand maintains consistent ingredient standards across regional presentations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formula—no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eCruelty-free—formulated without animal testing\u003c\/li\u003e\n  \u003cli\u003ePackaging appearance can differ by region while keeping the same core product\u003c\/li\u003e\n\u003c\/ul\u003e\n\nThis shampoo suits anyone who colors their hair and wants a practical, salon-grade daily cleanser that helps protect tone and boost shine. It's ideal for clients who prefer vegan and cruelty-free beauty choices, those looking to stretch time between salon visits, and people who style frequently and need a gentle cleanser that won't strip color. For best, longer-lasting results, use it as part of a complete color-care routine with Matrix Color Obsessed conditioners or treatments.\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Matrix Color Obsessed safe for chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated hair and cleanses without harsh sulfates to help preserve salon-applied color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo to maintain color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it regularly—every wash or as needed—and follow with a color-care conditioner for best color longevity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":49629349937290,"sku":"B0143J7I76","price":84.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/matrix-color-obsessed-front-packaging_6a59de39-e7c1-4693-ad03-3f04fbd82da4.jpg?v=1782928686","url":"https:\/\/auviraskincare.com\/products\/matrix-color-obsessed-antioxidant-shampoo-for-color-treated-hair-10-1-fl-oz-sulfate-free-vegan","provider":"Auvira Beauty","version":"1.0","type":"link"}