{"product_id":"mac-locked-kiss-ink-24hr-liquid-lipcolour-50-upgraded-lavender-mauve-matte-long-wear","title":"MAC Locked Kiss Ink 24HR Liquid Lipcolour — 50 UPGRADED Lavender-Mauve, Matte Long-Wear","description":"\u003cp\u003e\u003cstrong\u003eM·A·C Locked Kiss Ink 24HR Lipcolour in 50 UPGRADED is a lightweight, transfer-resistant liquid lipstick that delivers a matte, long-lasting lavender-mauve finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis liquid lip colour from M·A·C is formulated to provide up to 24 hours of true-to-shade wear while feeling weightless on the lips. Shade 50 UPGRADED is a light lavender mauve that blends cool undertones with muted warmth for a modern, wearable pastel look. The formula is advertised as kissproof, transfer-proof and waterproof, designed to stay put through daily activities and mask wear without heavy buildup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lipcolour hold up through a long day?\u003c\/h3\u003e\n\u003cp\u003eThe Locked Kiss Ink is engineered for extended wear and claims 24-hour colour retention. The matte finish resists smudging and transfer, making it appropriate for long periods of wear when you need reliable staying power.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-wearing ink formula that adheres to lips for prolonged colour.\u003c\/li\u003e\n  \u003cli\u003eMatte texture that minimizes transfer to glasses and masks.\u003c\/li\u003e\n  \u003cli\u003eLightweight feel avoids cakey buildup over time.\u003c\/li\u003e\n  \u003cli\u003eWater-resistant and designed to withstand everyday activities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill shade 50 UPGRADED suit my skin tone and makeup looks?\u003c\/h3\u003e\n\u003cp\u003e50 UPGRADED is a light lavender mauve that sits between cool lilac and muted rose, making it versatile across a range of skin tones. It works well as a subtle pastel statement on deeper complexions and as a soft everyday mauve on fairer skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCool-leaning mauve complements neutral and cool undertones.\u003c\/li\u003e\n  \u003cli\u003ePairs cleanly with warm or cool makeup palettes for contrast.\u003c\/li\u003e\n  \u003cli\u003eSuitable for both daytime natural looks and evening matte finishes.\u003c\/li\u003e\n  \u003cli\u003eCan be layered or blotted to adjust intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and maintain the Locked Kiss Ink for best results?\u003c\/h3\u003e\n\u003cp\u003eApply directly with the applicator for precise coverage, starting at the cupid's bow and filling outward for even distribution. For longer comfort, exfoliate and hydrate lips first, allow the product to set, and avoid heavy rubbing to preserve the matte finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep lips with gentle scrub and lightweight balm, blot excess before application.\u003c\/li\u003e\n  \u003cli\u003eUse the built-in applicator for crisp lines and full coverage in one swipe.\u003c\/li\u003e\n  \u003cli\u003eAllow a brief setting time to reach transfer-resistant state.\u003c\/li\u003e\n  \u003cli\u003eTouch up edges with a small brush for sharper lines if desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product practical for mask wear and daily life?\u003c\/h3\u003e\n\u003cp\u003eThe formula is described as mask-friendly and transfer-proof, so it’s designed to reduce pigment transfer to fabric and face coverings. While no product can guarantee zero transfer under all conditions, this liquid lipstick aims to give you more confidence during everyday routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduced transfer to cups, masks, and phone surfaces compared with traditional glosses.\u003c\/li\u003e\n  \u003cli\u003eWater-resistant properties help maintain colour through light exposure to moisture.\u003c\/li\u003e\n  \u003cli\u003eLightweight finish prioritizes comfort for prolonged daily wear.\u003c\/li\u003e\n  \u003cli\u003eMatte look minimizes shine while keeping colour visible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? M·A·C Locked Kiss Ink 24HR Lipcolour in 50 UPGRADED is made for anyone seeking a modern matte mauve that lasts: beauty enthusiasts who prioritize long wear, those who want a pastel-leaning mauve that blends with multiple makeup styles, and people who need a transfer-resistant lipstick for busy days or mask use. It’s suitable for shoppers wanting a statement matte shade without heavy or sticky sensations, and for makeup users who appreciate precise application and true-to-shade payoff.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does M·A·C Locked Kiss Ink wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed for up to 24 hours of wear, offering long-lasting matte colour and reduced transfer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is shade 50 UPGRADED suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—50 UPGRADED is a wearable light lavender mauve that works for everyday looks and evening styles.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAC","offers":[{"title":"Default Title","offer_id":49621698969738,"sku":"B0CGXS542J","price":102.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/mac-locked-kiss-front-packaging.jpg?v=1782859751","url":"https:\/\/auviraskincare.com\/products\/mac-locked-kiss-ink-24hr-liquid-lipcolour-50-upgraded-lavender-mauve-matte-long-wear","provider":"Auvira Beauty","version":"1.0","type":"link"}