{"product_id":"loreal-professionnel-paris-vitamino-color-shampoo-sulfate-free-vegan-resveratrol-color-protection-shine-250-ml","title":"L'Oréal Professionnel Paris Vitamino Color Shampoo — Sulfate-Free Vegan, Resveratrol Color Protection \u0026 Shine (250 ml)","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Paris Vitamino Color Shampoo is a sulfate-free, vegan cleanser formulated with resveratrol to gently wash color-treated hair while helping preserve color and boost shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is made for hair that has been lightened, dyed or glossed and aims to maintain radiance between salon visits. Its formula removes buildup without stripping pigments, helps reduce breakage along the length of the hair, and delivers a noticeable reflective shine. Independent laboratory tests report color protection lasting up to eight weeks and significant shine improvement when used as part of the Vitamino Color routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help keep my hair color looking fresh?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains resveratrol, an antioxidant that helps protect colored hair from oxidative stress that can accelerate fading. Because it is sulfate-free, it cleanses without harsh detergents that lift dye molecules, which helps pigments remain in the hair fiber longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, low-foaming surfactants preserve dye molecules\u003c\/li\u003e\n  \u003cli\u003eResveratrol shields hair from environmental aggressors\u003c\/li\u003e\n  \u003cli\u003eLaboratory tests indicate up to eight weeks of extended color protection*\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my hair feel softer and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is designed to remove impurities while delivering hydration along the hair length, which helps lower friction and reduce the appearance of damage. Regular use improves manageability and promotes a smoother fiber surface that reflects more light.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating agents smooth the hair cuticle for softer touch\u003c\/li\u003e\n  \u003cli\u003eFormulated to protect from root to tip and limit breakage\u003c\/li\u003e\n  \u003cli\u003ePairs with Vitamino Conditioner for improved strength and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive routines and lifestyle choices?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is vegan and free from sulfates, making it a suitable option for those avoiding harsh surfactants or animal-derived ingredients. It is gentle enough for frequent use on color-treated hair when following the recommended routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula to reduce aggressive stripping of color\u003c\/li\u003e\n  \u003cli\u003eVegan formulation aligns with plant-based product preferences\u003c\/li\u003e\n  \u003cli\u003eRecommended for regular use to maintain color vibrancy and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Vitamino Color Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a light lather by massaging into the scalp and through lengths, then rinse thoroughly. For optimum protection and shine, follow with Vitamino Color Conditioner and complete the routine with the 10-in-1 Spray when needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before application\u003c\/li\u003e\n  \u003cli\u003eUse a generous amount and massage to cleanse roots and lengths\u003c\/li\u003e\n  \u003cli\u003eRinse completely and follow with Vitamino Conditioner for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oréal Professionnel Paris Vitamino Color Shampoo is intended for anyone with color-treated hair seeking a salon-grade, sulfate-free option to prolong color life, enhance luminosity and reduce breakage. It's especially useful for clients who want a gentle daily or frequent cleanser that supports vibrancy without compromising hair health.\u003c\/p\u003e\n\n\u003c!-- Notes: *Instrumental test using Vitamino Color Care Shampoo and Conditioner, April 2016, France. Shine improvement: instrumental test January 2019, France. --\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • LINALOOL • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 \/ TITANIUM DIOXIDE • RESVERATROL • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Vitamino Color Shampoo sulfate-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is sulfate-free and labeled vegan, suitable for those avoiding sulfates and animal-derived ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it every day on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's gentle enough for regular use, though pairing it with the Vitamino Conditioner enhances protection and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":49623903076490,"sku":"B097J8HV5B","price":128.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loreal-professionnel-vitamino-color-shampoo-front-bottle.jpg?v=1782882653","url":"https:\/\/auviraskincare.com\/products\/loreal-professionnel-paris-vitamino-color-shampoo-sulfate-free-vegan-resveratrol-color-protection-shine-250-ml","provider":"Auvira Beauty","version":"1.0","type":"link"}