{"product_id":"loreal-professionnel-paris-purple-shampoo-color-depositing-neutralizer-for-blonde-white-silver-hair-neutralizes-yellow-tone","title":"L'Oréal Professionnel Paris Purple Shampoo — Color-Depositing Neutralizer for Blonde, White \u0026 Silver Hair, Neutralizes Yellow Tone","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Paris Color Depositing Purple Shampoo neutralizes unwanted yellow and brassy tones to restore cool, radiant blonde, silver, or white hair between salon visits.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional purple shampoo deposits violet micro-pigments while gently cleansing to counteract warm, yellowing tones in natural, color-treated or bleached blonde, white and silver hair. Formulated with the Gloss Protect System, it helps preserve hair purity and boosts softness, suppleness and shine so color looks refreshed without replacing a salon gloss.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses violet micro-pigments that deposit color-correcting pigments onto the hair surface to neutralize warm, brassy hues. Its cleansing action lifts debris and builds contrast so cool tones become more visible and brighter.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet micro-pigments counteract yellow and orange undertones\u003c\/li\u003e\n  \u003cli\u003eGloss Protect System helps maintain color quality and shine\u003c\/li\u003e\n  \u003cli\u003eWorks on natural, color-treated and bleached blonde, white and silver hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eYou can use this purple shampoo stand-alone or alternate with your regular shampoo depending on how quickly your hair warms up. For most people, 1–2 times per week keeps brassiness at bay; daily use is possible for very porous or heavily lightened hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and lather thoroughly, then rinse\u003c\/li\u003e\n  \u003cli\u003eRepeat only if needed to increase pigment deposit\u003c\/li\u003e\n  \u003cli\u003eSwap with regular shampoo once or twice weekly for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my hair or affect softness and shine?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is designed to cleanse while enhancing softness and shine rather than stripping moisture. The Gloss Protect System and the formula’s conditioning properties help keep hair supple and luminous after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLeaves hair feeling softer and more manageable\u003c\/li\u003e\n  \u003cli\u003eBoosts surface shine to make color look fresher\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use when paired with conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I pair it with other color care products?\u003c\/h3\u003e\n\u003cp\u003eFor a complete at-home maintenance routine, pair the purple shampoo with a sulfate-free conditioner or a specific Silver Conditioner to lock in cool tones and add nourishment. Use treatments and heat protection as needed to prolong salon results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFollow with L'Oréal Professionnel Silver Conditioner for extra tone maintenance\u003c\/li\u003e\n  \u003cli\u003eUse leave-in treatments or masks for extra hydration on porous hair\u003c\/li\u003e\n  \u003cli\u003eLimit hot styling to prevent color fading and dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product is created for people with blonde, white, silver or lightened hair—whether natural, colored or bleached—who want an easy at-home solution to neutralize yellow and brassy tones, add shine and maintain salon color between professional appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • SODIUM HYDROXIDE • DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 CITRIC ACID • PARFUM \/ FRAGRANCE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this purple shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for frequent use, though most people use it 1–2 times weekly; daily use suits very porous or heavily lightened hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it change my blonde to purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—when used as directed the violet pigments neutralize brass without leaving a purple tint; repeat only if extra toning is needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":49619785941130,"sku":"B09C5XQPCS","price":128.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loreal-professionnel-purple-shampoo-front-packaging.jpg?v=1782832947","url":"https:\/\/auviraskincare.com\/products\/loreal-professionnel-paris-purple-shampoo-color-depositing-neutralizer-for-blonde-white-silver-hair-neutralizes-yellow-tone","provider":"Auvira Beauty","version":"1.0","type":"link"}