{"product_id":"loreal-professionnel-paris-keratin-alpha-sleek-shampoo-sulfate-free-smooths-hydrates","title":"L'Oréal Professionnel Paris Keratin Alpha Sleek Shampoo — Sulfate-Free, Smooths \u0026 Hydrates","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Keratin Alpha Sleek Shampoo is a sulfate-free, ultra-creamy cleanser formulated with Keratin-Alpha Shaper and amino-acid chains to smooth, hydrate, and control frizz for long-lasting sleek hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional shampoo is designed to reshape and reinforce the hair’s keratin structure while delivering noticeable hydration, shine, and softness without harsh sulfates or alcohol. Its rich, creamy texture lifts dirt and buildup gently, while the Keratin-Alpha Shaper and amino-acid chains work to smooth the fiber to reduce frizz and tame unwanted volume. A delicate powdery-floral scent with cardamom and ginger top notes leaves hair smelling refined and fresh. Use as the first step in the Keratin Alpha Sleek routine for best results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo smooth hair without harsh surfactants?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids sulfated surfactants and relies on gentle cleansing agents that preserve the hair’s natural moisture. Keratin-Alpha Shaper and amino-acid chains sit on and inside the fiber to reorganize the keratin network for a sleeker surface and reduced friction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-creamy texture that cleanses without stripping natural oils\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactant system for softer, less porous hair\u003c\/li\u003e\n  \u003cli\u003eKeratin-Alpha Shaper + amino-acid chains to smooth the cuticle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat measurable improvements can I expect after using it?\u003c\/h3\u003e\n\u003cp\u003eInstrumental tests show the shampoo increases hydration and shine when used alone, and delivers longer-lasting smoothness as part of the full Keratin Alpha Sleek routine. You can expect softer, more manageable hair with visible radiance and reduced frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 50% more hydration from shampoo use alone (instrumental test)\u003c\/li\u003e\n  \u003cli\u003eUp to 76% more shine measured after shampoo use\u003c\/li\u003e\n  \u003cli\u003eImproved frizz and volume control when paired with the Smooth Transformer and Serum\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on chemically treated or heat-styled hair?\u003c\/h3\u003e\n\u003cp\u003eThe gentle, reinforcing formula is compatible with colored and chemically treated hair because it cleanses without stripping and helps rebuild keratin structure. It supports heat-styled looks by smoothing the fiber, but avoid making medical or restorative claims — results depend on hair condition and styling habits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for use on color-treated hair; free of sulfated detergents and alcohol\u003c\/li\u003e\n  \u003cli\u003eHelps maintain smooth styles by reducing frizz and flyaways\u003c\/li\u003e\n  \u003cli\u003eBest results when combined with the rest of the Keratin Alpha Sleek range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the fragrance and texture change the at-home experience?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo’s luxurious, creamy lather makes application pleasant and easy to distribute, while the scent adds a refined finishing note. Top notes of cardamom and ginger lead into orris, sandalwood, and musk for a balanced, powdery-floral aroma that lingers subtly on hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich, indulgent lather for easy coverage and thorough cleansing\u003c\/li\u003e\n  \u003cli\u003eFresh powdery-floral fragrance with spicy top notes\u003c\/li\u003e\n  \u003cli\u003eNo artificial colorants, creating a clean sensory profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is ideal for people seeking salon-grade smoothing and frizz control without harsh sulfates — especially those with unruly, dry, frizz-prone, color-treated, or heat-styled hair. If you want a gentle cleanser that adds hydration, shine, and a sleeker hair surface as part of a targeted keratin routine, Keratin Alpha Sleek Shampoo from L'Oréal Professionnel Paris is suited to your at-home regimen. For extended smoothing effects combine it with the Smooth Transformer and Serum from the same collection.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM COCOYL ISETHIONATE • DISODIUM LAURETH SULFOSUCCINATE • GLYCOL DISTEARATE • SODIUM LAURYL SULFOACETATE • SODIUM LAUROYL SARCOSINATE • GLYCERIN • PARFUM \/ FRAGRANCE • DECYL GLUCOSIDE • COCAMIDOPROPYL BETAINE • COCO-BETAINE • PPG-5-CETETH-20 • DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER • AMODIMETHICONE • SODIUM HYDROXIDE • CITRIC ACID • POLYQUATERNIUM-7 • CARBOMER • POLYQUATERNIUM-10 • SODIUM BENZOATE • SODIUM CHLORIDE • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • SALICYLIC ACID • BENZOIC ACID • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • POLYSORBATE 21 • LINALYL ACETATE • CARVONE • CITRUS LIMON PEEL OIL • TRIDECETH-6 • LIMONENE • COUMARIN • LINALOOL • CITRUS AURANTIUM BERGAMIA PEEL OIL • BUTYLENE GLYCOL • C12-13 ALKETH-23 • C12-13 ALKETH-3 • PINENE • CETRIMONIUM CHLORIDE • JUNIPERUS VIRGINIANA OIL • PHENOXYETHANOL • SODIUM LACTATE • TAURINE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to cleanse gently, suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Keratin Alpha Sleek Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it at each wash; frequency depends on your hair type and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":49620187775114,"sku":"B0GCTJDMSD","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loreal-professionnel-keratin-alpha-sleek-front-packaging.jpg?v=1782836633","url":"https:\/\/auviraskincare.com\/products\/loreal-professionnel-paris-keratin-alpha-sleek-shampoo-sulfate-free-smooths-hydrates","provider":"Auvira Beauty","version":"1.0","type":"link"}