{"product_id":"loreal-professionnel-paris-architexture-texturizing-pomade-medium-hold-matte-finish-all-hair-types","title":"L'Oréal Professionnel Paris Architexture Texturizing Pomade — Medium Hold, Matte Finish (All Hair Types)","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Architexture Medium Hold Texturizing Pomade sculpts hair with matte texture and medium hold for flexible, defined styles on wet or dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for salon-quality styling at home or behind the chair, this versatile pomade builds structure, separation and a lived-in finish without shine. The formula works with air-dried hair or a blow-dry and rinses out easily, making it a practical addition to daily routines or professional services. Use it to create piecey layers, controlled bedhead or refined matte shapes across all hair types—from fine to coarse.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I apply Architexture pomade for natural texture?\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount: emulsify the pomade between your palms until it warms and spreads. Work through damp or dry hair from mid-lengths to ends, focusing on areas where you want separation or definition. You can scrunch for relaxed waves or run fingers through for piecey strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized amount for short hair, increase slightly for longer hair.\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for softer hold, to dry hair for stronger texture.\u003c\/li\u003e\n  \u003cli\u003eWarm product between hands to avoid clumps and ensure even distribution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this pomade be used with a blow-dryer or during a salon service?\u003c\/h3\u003e\n\u003cp\u003eYes—the formula adapts to heat styling and is suitable for blow-dry finishes as part of a professional service. Apply to damp hair before blow-drying to enhance structure, or add to dry hair after styling to refine details and mute shine. It layers well with other L'Oréal Professionnel pre- and post-styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply on damp hair before blow-drying for added structure.\u003c\/li\u003e\n  \u003cli\u003eUse after styling to separate ends and reduce sheen.\u003c\/li\u003e\n  \u003cli\u003ePair with Metal Detox shampoo and mask for best hair condition prior to styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of hold and finish should I expect from this product?\u003c\/h3\u003e\n\u003cp\u003eExpect a medium, flexible hold that keeps shape without feeling stiff or sticky. The pomade dries down to a matte finish, giving hair a natural, textured look rather than gloss or wetness. Its balance of hold and pliability makes it easy to restyle throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold supports structure while remaining touchable.\u003c\/li\u003e\n  \u003cli\u003eMatte finish minimizes shine for a modern, natural look.\u003c\/li\u003e\n  \u003cli\u003eEasy to rework with fingers for on-the-go adjustments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove the product and maintain hair health?\u003c\/h3\u003e\n\u003cp\u003eThe pomade rinses out with shampoo and does not require aggressive cleansing. For color-treated or metal-exposed hair, begin styling sessions with a clarifying or protective regime—L'Oréal Professionnel recommends Metal Detox shampoo and mask beforehand. Regular conditioning keeps strands soft while maintaining texture control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWash out with regular or salon-grade shampoo.\u003c\/li\u003e\n  \u003cli\u003eUse Metal Detox shampoo and mask if exposed to metal ions.\u003c\/li\u003e\n  \u003cli\u003eCondition regularly to preserve softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This pomade is created for anyone seeking a matte, medium-hold styling product that adds texture and structure without stiffness—ideal for clients and consumers who like piecey, lived-in looks. It suits every hair type and length, from short tapered cuts to longer layered styles, and fits both daily at-home styling and professional salon workflows looking for a reliable, reworkable finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROFLUOROCARBON 152A, BUTANE , ETHYL TRISILOXANE , ISOBUTANE , CALCIUM CARBONATE , CI 77491 , CI 77492 , CI 77499\/IRON OXIDES , TRIMETHYLSILOXYSILICATE , METHYL TRIMETHICONE , TRIETHOXYCAPRYLYLSILANE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s safe on color-treated hair, but for best care use Metal Detox shampoo and mask before styling if hair has metal exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the finish shiny or matte?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The pomade dries to a matte finish, giving texture and low shine while maintaining touchable movement.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":49621524054154,"sku":"B00XPRSJWG","price":107.42,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loreal-architexture-front-jar.jpg?v=1782857023","url":"https:\/\/auviraskincare.com\/products\/loreal-professionnel-paris-architexture-texturizing-pomade-medium-hold-matte-finish-all-hair-types","provider":"Auvira Beauty","version":"1.0","type":"link"}