{"product_id":"loreal-paris-everpure-purple-shampoo-for-blonde-highlighted-hair-23-fl-oz-sulfate-free-brass-neutralizing-moisture","title":"L'Oreal Paris EverPure Purple Shampoo for Blonde \u0026 Highlighted Hair 23 fl oz — Sulfate‑Free, Brass‑Neutralizing Moisture","description":"\u003cstrong\u003eL'Oreal Paris EverPure Sulfate-Free Purple Shampoo is a moisturizing toning cleanser that neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair while protecting color.\u003c\/strong\u003e\n\n\u003cp\u003eThis large 23 fl oz bottle of EverPure Purple Shampoo combines a sulfate-free, paraben-free formula with hibiscus extract and purple dye to gently tone brassiness without stripping color or overdrying strands. Designed for regular use 2–3 times weekly, it targets warm undertones that develop from sun, minerals, styling and time, while keeping hair hydrated and color-treated hair looking fresh between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize brassiness without damaging color?\u003c\/h3\u003e\n\u003cp\u003eThe purple pigment in the formula deposits cool violet tones that counteract yellow-orange discoloration on the hair shaft. Because the product is sulfate-free and formulated specifically for color-treated hair, it cleanses without aggressive surfactants that can fade dye or dry out the hair cuticle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet dye balances warm undertones for a cooler finish.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base preserves salon color longer.\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract and moisturizing agents help maintain softness.\u003c\/li\u003e\n  \u003cli\u003eUse 2–3 times weekly to control brassiness without over-toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on different types of color-treated hair like brunettes with highlights or silver shades?\u003c\/h3\u003e\n\u003cp\u003eYes—the formula is suitable for a range of color-treated shades including blonde, bleached, highlighted brunettes and silver hair. The purple pigments specifically target warm yellow and orange tones, so results vary depending on starting color and porosity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlonde and bleached hair: visibly reduces yellowing.\u003c\/li\u003e\n  \u003cli\u003eHighlighted brunettes: helps neutralize brassy streaks.\u003c\/li\u003e\n  \u003cli\u003eSilver\/gray hair: refreshes cool, silvery tones and reduces warmth.\u003c\/li\u003e\n  \u003cli\u003eAdjust contact time (up to 2 minutes) to avoid over-toning on porous hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use EverPure Purple Shampoo for best results and to avoid drying?\u003c\/h3\u003e\n\u003cp\u003eReplace your regular shampoo with EverPure Purple Shampoo 2–3 times a week rather than daily. Work into wet hair, leave on up to two minutes depending on desired toning strength, then rinse and follow with the matching EverPure purple conditioner to restore moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather and leave 1–2 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with EverPure purple conditioner.\u003c\/li\u003e\n  \u003cli\u003eUse less time on porous or previously damaged hair to prevent excess violet deposit.\u003c\/li\u003e\n  \u003cli\u003eAlternate with your regular moisturizing shampoo when not toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product gentle and aligned with clean-beauty preferences?\u003c\/h3\u003e\n\u003cp\u003eEverPure Purple Shampoo is formulated without sulfates, parabens and harsh salts, and the formula is vegan with no animal-derived ingredients. The brand also positions this as a color-care product that avoids aggressive animal testing procedures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% sulfate-free cleansing system.\u003c\/li\u003e\n  \u003cli\u003eParaben-free and no harsh surfactants.\u003c\/li\u003e\n  \u003cli\u003eVegan formula—no animal-derived ingredients.\u003c\/li\u003e\n  \u003cli\u003ePackaging may vary but formula intent remains the same.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oreal Paris EverPure Sulfate-Free Purple Shampoo is designed for people with color-treated blonde, bleached, highlighted brunette or silver hair who want to reduce warm, brassy tones without sacrificing moisture or color longevity. It's a practical at-home toning step for anyone aiming to refresh salon color between appointments, especially those seeking gentler, sulfate-free hair care products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1236212 C - Ingredients: Aqua \/ Water \/ Eau , Coco-Betaine , Disodium Laureth Sulfosuccinate , Sodium Cocoyl Isethionate , Sodium Lauryl Sulfoacetate , Sodium Lauroyl Sarcosinate , Glycol Distearate , Sodium Chloride , Decyl Glucoside , Parfum \/ Fragrance , Polyquaternium-10 , Sodium Hydroxide , Amodimethicone , Ppg-5-Ceteth-20 , Citric Acid , Peg-55 Propylene Glycol Oleate , Propylene Glycol , Carbomer , Acrylates\/Beheneth-25 Methacrylate Copolymer , Ci 60730 \/ Acid Violet 43 , Butylene Glycol , Benzoic Acid , Trideceth-6 , Linalool , Salicylic Acid , Magnesium Nitrate , Hexyl Cinnamal , Hydroxycitronellal , Sodium Benzoate , Cetrimonium Chloride , Tetrasodium Edta , Sorbitol , Hibiscus Sabdariffa Flower Extract , Methylchloroisothiazolinone , Magnesium Chloride , Methylisothiazolinone (F.I.L. D230036\/2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times per week, leaving on up to 2 minutes; alternate with regular shampoo to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is EverPure Purple Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate- and paraben-free and formulated specifically to be gentle on color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":49625904840842,"sku":"B0BL86YV6X","price":74.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loreal-everpure-purple-shampoo-front-packaging.jpg?v=1782902920","url":"https:\/\/auviraskincare.com\/products\/loreal-paris-everpure-purple-shampoo-for-blonde-highlighted-hair-23-fl-oz-sulfate-free-brass-neutralizing-moisture","provider":"Auvira Beauty","version":"1.0","type":"link"}