{"product_id":"loreal-paris-everpure-purple-shampoo-conditioner-set-13-6-fl-oz-sulfate-free-toner-for-blonde-gray-hair-hydrating-hibiscus","title":"L'Oreal Paris EverPure Purple Shampoo \u0026 Conditioner Set — 13.6 fl oz, Sulfate-Free Toner for Blonde\/Gray Hair, Hydrating Hibiscus","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris EverPure Purple Shampoo and Conditioner Set is a sulfate-free toning system that neutralizes brassy yellow and orange tones while delivering hydration for blonde, bleached, highlighted, silver, and gray color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis paired shampoo and conditioner are formulated to keep cool, vibrant tones between salon visits without harsh surfactants or animal-derived ingredients. Infused with hibiscus and violet pigment, the system works by depositing purple pigments to counteract warm brassiness and by restoring moisture to prevent the dry, rough texture often associated with lightened hair. The set is vegan, free of sulfates and parabens, and designed for routine at-home toning when used 2–3 times weekly.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the purple formula reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe purple dye in the EverPure system sits on the hair surface to visually neutralize yellow and orange undertones—purple is opposite yellow on the color wheel, so it cancels warm tones for a cooler finish. Regular, controlled use keeps brassiness from building up between salon toning treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments target and offset unwanted warm hues\u003c\/li\u003e\n  \u003cli\u003eUse 2–3 times weekly for maintenance\u003c\/li\u003e\n  \u003cli\u003eLeave shampoo in up to 2 minutes for targeted toning\u003c\/li\u003e\n  \u003cli\u003eFollow with the matching conditioner to seal and hydrate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage or dry out color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eNo—this set prioritizes moisture and gentle cleansing. The sulfate-free shampoo avoids harsh stripping while the hibiscus-enriched conditioner replenishes hydration, so color and hair integrity are preserved.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free, reducing color fade\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract helps soften and smooth strands\u003c\/li\u003e\n  \u003cli\u003eConditioner restores slip and manageability after toning\u003c\/li\u003e\n  \u003cli\u003eFree of harsh salts and DMDM hydantoin for gentler care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I fit this set into my regular hair routine?\u003c\/h3\u003e\n\u003cp\u003eUse the purple shampoo 2–3 times per week as a maintenance wash, leaving it on briefly to achieve the desired tone, then rinse and apply the purple conditioner. On non-toning days choose a daily color-safe shampoo and conditioner to maintain moisture and bond support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eToning days: purple shampoo (up to 2 minutes) + purple conditioner\u003c\/li\u003e\n  \u003cli\u003eDaily care: alternate with EverPure Bond Repair+ for regular washes\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency by hair porosity and level of brassiness\u003c\/li\u003e\n  \u003cli\u003ePatch test first if you have highly porous or previously damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat scent and finish should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe EverPure set features a refined fragrance with violet and thyme notes for a pleasant, salon-like sensory experience. Visually, repeated use yields a cooler, brighter tone while the conditioner improves softness, smoothness, and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eElegant violet and thyme scent for a subtle shower boost\u003c\/li\u003e\n  \u003cli\u003eLeaves hair visibly brighter and cooler in tone\u003c\/li\u003e\n  \u003cli\u003eConditioner enhances shine and reduces frizz\u003c\/li\u003e\n  \u003cli\u003eDesigned to maintain salon color between professional visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The L'Oreal Paris EverPure Purple Shampoo and Conditioner Set is ideal for anyone with lightened, blonde, highlighted, silver, or gray color-treated hair who wants a gentle, at-home toning solution that also restores moisture. It suits color-conscious users who prefer vegan, sulfate-free products and those who need a straightforward maintenance routine to keep brassiness under control while preserving softness and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1236207 C - INGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM \/ FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • GLYCERIN • BENZOIC ACID • TRIDECETH-6 • CI 60730 \/ ACID VIOLET 43 • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • LINALOOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT (F.I.L. D230039\/1). 1236212 C - INGREDIENTS: AQUA \/ WATER \/ EAU • COCO-BETAINE • DISODIUM LAURETH SULFOSUCCINATE • SODIUM COCOYL ISETHIONATE • SODIUM LAURYL SULFOACETATE • SODIUM LAUROYL SARCOSINATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • DECYL GLUCOSIDE • PARFUM \/ FRAGRANCE • POLYQUATERNIUM-10 • SODIUM HYDROXIDE • AMODIMETHICONE • PPG-5-CETETH-20 • CITRIC ACID • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • CARBOMER • ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER • CI 60730 \/ ACID VIOLET 43 • BUTYLENE GLYCOL • BENZOIC ACID • TRIDECETH-6 • LINALOOL • SALICYLIC ACID • MAGNESIUM NITRATE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SODIUM BENZOATE • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT • METHYLCHLOROISOTHIAZOLINONE • MAGNESIUM CHLORIDE • METHYLISOTHIAZOLINONE (F.I.L. D230036\/2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use EverPure purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 2–3 times weekly for maintenance; adjust frequency by brassiness and hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated, bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's sulfate-free, vegan, and formulated to tone without harsh surfactants.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":49626108166282,"sku":"B0842YD1CX","price":76.44,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loreal-everpure-front-packaging_e7c314f5-4185-4ef6-a3b9-2c5fe92dd5b2.jpg?v=1782905121","url":"https:\/\/auviraskincare.com\/products\/loreal-paris-everpure-purple-shampoo-conditioner-set-13-6-fl-oz-sulfate-free-toner-for-blonde-gray-hair-hydrating-hibiscus","provider":"Auvira Beauty","version":"1.0","type":"link"}