{"product_id":"loma-violet-shampoo-for-blonde-gray-hair-33-8-fl-oz-blue-violet-pigment-sulfate-free","title":"Loma Violet Shampoo for Blonde \u0026 Gray Hair, 33.8 fl oz — Blue-Violet Pigment, Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003eLoma Hair Care Violet Shampoo is a blue-violet pigmented shampoo formulated to neutralize brassiness and refresh blonde, silver, and grey tones while delivering gentle, sulfate- and paraben-free cleansing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEngineered for color-correcting between salon visits, this 33.8 fl oz Loma shampoo uses true blue-violet pigments to deposit subtle tone-balancing color as you wash. The formula focuses on reducing warm or yellow undertones in light, color-treated, or naturally grey hair without over-drying, and it arrives in a generous professional-size bottle ideal for regular use at home or in the salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Loma Violet Shampoo control brassiness without harsh stripping?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits controlled amounts of blue-violet pigment that counteract yellow and orange tones, restoring cooler, crisper highlights. Its sulfate-free surfactants cleanse hair and scalp without aggressively removing the hair’s natural oils or color treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTrue blue-violet pigment for targeted neutralizing\u003c\/li\u003e\n  \u003cli\u003eSulfate- and sodium chloride-free cleansing to protect color\u003c\/li\u003e\n  \u003cli\u003eParaben- and gluten-free formulation for gentler care\u003c\/li\u003e\n  \u003cli\u003eLarge 33.8 fl oz size for frequent or salon-style use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this violet shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity, natural tone, and how quickly warm tones return. Start with once per week and adjust: use more often for persistent brassiness, or alternate with a gentle shampoo to avoid over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with weekly washes to evaluate toning effect\u003c\/li\u003e\n  \u003cli\u003eIncrease to 2–3 times weekly for stronger neutralizing\u003c\/li\u003e\n  \u003cli\u003eAlternate with a moisturizing shampoo to maintain softness\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly if pigment builds up or tones too cool\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo fit into my color-care routine and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eYes — it integrates easily with color-safe routines. Apply to wet hair, lather, leave on for a short period to deposit pigment (time based on desired intensity), then rinse; follow with a conditioner to restore moisture and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and emulsify to create lather\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–5 minutes depending on desired toning\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with conditioner\u003c\/li\u003e\n  \u003cli\u003ePatch-test first on a small strand if uncertain about intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat other benefits or product qualities should I expect?\u003c\/h3\u003e\n\u003cp\u003eBeyond toning, the shampoo is crafted without common irritants and supports healthy-feeling hair. The formula is designed to be safe for color-treated hair and provides a professional-size option that reduces the need for frequent repurchase.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, parabens, gluten, and sodium chloride\u003c\/li\u003e\n  \u003cli\u003eLarge 33.8 fl oz bottle suited to frequent users or salons\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing preserves hair texture and manageability\u003c\/li\u003e\n  \u003cli\u003eSubtle scent profile (vanilla bean\/blood orange) for a pleasant wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Loma Hair Care Violet Shampoo is suited to anyone with blonde, highlighted, silver, or grey hair who wants a dependable, color-safe product to reduce brassiness and refresh cool tones between salon appointments. It also fits stylists and frequent washers who prefer a larger-format bottle and a formulation free of sulfates, parabens, and gluten. If you want a controlled blue-violet deposit without harsh detergents, this shampoo offers a practical at-home toning step to maintain luminous, cool-toned hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ealoe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower\/leaf\/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthemis nobilis (roman chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Loma Violet Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate- and sodium chloride-free and designed to be safe for color-treated and highlighted hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo on for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave for 1–5 minutes depending on desired intensity; shorter times for subtle toning, longer for stronger neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":49619191890058,"sku":"B07CKYZNHY","price":154.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loma-violet-shampoo-front-bottle.jpg?v=1782826061","url":"https:\/\/auviraskincare.com\/products\/loma-violet-shampoo-for-blonde-gray-hair-33-8-fl-oz-blue-violet-pigment-sulfate-free","provider":"Auvira Beauty","version":"1.0","type":"link"}