{"product_id":"loma-nourishing-shampoo-33-oz-liter-sulfate-free-hydrating-aloe-complex-for-color-keratin-treated-hair","title":"Loma Nourishing Shampoo 33 oz Liter – Sulfate-Free, Hydrating Aloe Complex for Color \u0026 Keratin-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eLoma Nourishing Shampoo (33 fl oz) is a sulfate- and paraben-free, dermatologically gentle cleanser formulated with organic extracts and an aloe moisture complex to restore softness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis large-liter bottle of Loma shampoo blends skin-care inspired surfactants with an aromatic cranberry and pear scent to cleanse without stripping natural oils. The formula emphasizes hydration and protection for dry, chemically treated, or color-treated hair while remaining free of sulfates, sodium chloride, parabens and gluten. It’s made in the USA and designed to work safely with keratin-treated hair and hairpieces.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect moisture and shine?\u003c\/h3\u003e\n\n\u003cp\u003eLoma uses an aloe-derived moisture complex and carefully chosen organic ingredients to support hair’s natural hydration barrier. Rather than relying on harsh foaming sulfates, it uses milder cleansers that remove buildup but leave conditioning agents behind to maintain softness and light-reflecting shine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAloe moist complex to help retain moisture along the hair shaft\u003c\/li\u003e\n  \u003cli\u003eSkin-care based surfactants that cleanse gently\u003c\/li\u003e\n  \u003cli\u003eOrganic extracts selected to smooth cuticles and boost luster\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and sodium chloride to reduce drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated, keratin, or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formulation is safe for color-treated and keratin-straightened hair because it avoids aggressive detergents that can strip treatments. The gentle cleansing system helps preserve treatment longevity while supporting hair health and manageability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to minimize color fade and treatment degradation\u003c\/li\u003e\n  \u003cli\u003eSafe for keratin-treated hair and wig\/hairpiece use\u003c\/li\u003e\n  \u003cli\u003eDesigned for chemically processed textures that need extra care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how intense is the fragrance?\u003c\/h3\u003e\n\n\u003cp\u003eThe scent profile blends bright cranberry with soft pear notes for a fresh, fruity aromatherapy effect. Fragrance is noticeable but formulated to complement the cleansing experience without overwhelming, making it suitable for daily use.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCranberry top notes offer a crisp, uplifting aroma\u003c\/li\u003e\n  \u003cli\u003ePear adds a mellow, balanced sweetness\u003c\/li\u003e\n  \u003cli\u003eSuitable for those who prefer light-to-moderate scented hair care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this 33-ounce bottle most effectively?\u003c\/h3\u003e\n\n\u003cp\u003eDispense a small amount into wet hair and massage into scalp and lengths, then rinse thoroughly; repeat if needed for heavy buildup. Because the bottle is a liter size, it’s ideal for households, salon use, or anyone who prefers fewer repurchases.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage scalp, rinse; repeat for extra cleanse\u003c\/li\u003e\n  \u003cli\u003ePair with a nourishing conditioner for best moisture retention\u003c\/li\u003e\n  \u003cli\u003eLarge 33 oz size reduces frequency of buying and is cost-effective\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Loma Nourishing Shampoo 33 oz is aimed at people with dry, thirsty, color-treated, chemically processed or keratin-treated hair who want a milder, skin-care inspired cleanser in a generous size. It’s also a smart choice for salons, multi-person households, and anyone seeking sulfate- and paraben-free hair care with a fresh cranberry and pear fragrance. If you prefer gentle cleansing that prioritizes moisture and shine without harsh detergents, this bottle delivers salon-quality care in a convenient liter format.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ealoe barbadensis leaf juice (aloe vera gel)*, sodium cocoyl isethionate, sodium methyl cocoyl taurate, sodium lauroamphoacetate, glyceryl stearate s.e., cetrimonium chloride, cetearyl alcohol, dimethicone, fragrance, gluconolactone, citric acid, chlorphenesin, guar hydroxypropyltrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, olea europaea (olive) fruit oil*, persea gratissima (avocado) oil*, panthenol (vitamin b-5), glycerin* \u0026amp; water \u0026amp; lavandula angustifolia (lavender) flower\/leaf\/stem extract* \u0026amp; foeniculum vulgare (fennel) seed extract* \u0026amp; helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, hydrolyzed quinoa, creatine. *Certified Organic\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Loma Nourishing Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to cleanse gently without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on keratin-treated or wig hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, salt-free formula is suitable for keratin-treated hair and hairpieces.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":49623766106250,"sku":"B00QKY2QWU","price":154.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loma-shampoo-33oz-front-bottle.jpg?v=1782879510","url":"https:\/\/auviraskincare.com\/products\/loma-nourishing-shampoo-33-oz-liter-sulfate-free-hydrating-aloe-complex-for-color-keratin-treated-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}