{"product_id":"loma-nourishing-shampoo-12-oz-sulfate-and-paraben-free-for-dry-color-treated-hair-with-creatine-olive-oil","title":"Loma Nourishing Shampoo 12 oz — sulfate- and paraben-free for dry, color‑treated hair with creatine \u0026 olive oil","description":"\u003cp\u003e\u003cstrong\u003eLoma Nourishing Shampoo is a sulfate- and paraben-free cleansing formula that restores moisture and tensile strength to dry, color-treated, and chemically processed hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair that needs gentle, restorative care, this 12-ounce shampoo combines creatine and olive oil with skin-care inspired cleansers and a cranberry-pear aromatherapy lift. The result is a creamy lather that cleans without stripping, helps rebuild internal hair strength, and leaves hair feeling softer and more manageable. Loma’s formula avoids sulfates, parabens, gluten, and sodium chloride, making it safe for keratin-treated hair and hairpieces while still delivering salon-grade performance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Loma Nourishing Shampoo strengthen chemically treated and color hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo includes a high concentration of creatine to improve internal tensile strength, especially for hair altered by coloring, bleaching, or highlighting. Creatine supports the hair structure from within while olive oil supplies surface nourishment to reduce frizz and increase sheen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains creatine for internal reinforcement of hair fiber.\u003c\/li\u003e\n  \u003cli\u003eOlive oil provides instant hydration and surface smoothing.\u003c\/li\u003e\n  \u003cli\u003eSafe for colored, foiled, bleached, and highlighted hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for dry, thirsty, or over-processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation targets dryness with moisturizing ingredients and mild, skin-friendly cleansers that remove buildup without over-drying. Regular use helps hair feel softer and more pliable while reducing the brittle texture common after chemical services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating base reduces straw-like texture in damaged hair.\u003c\/li\u003e\n  \u003cli\u003eBalanced cleansing prevents excess moisture loss during wash.\u003c\/li\u003e\n  \u003cli\u003eSuitable as the first step in a repair-focused routine with leave-in or conditioning follow-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Loma Nourishing Shampoo safe for keratin-treated hair and hairpieces?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated without sulfates and sodium chloride, two ingredients that can prematurely strip keratin treatments or damage bonded hairpieces. Its gentle, sulfate-free surfactants help preserve smoothing treatments and any applied hair structures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and sodium-chloride-free for treatment longevity.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for wigs, extensions, and keratin-smoothing care.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain color vibrancy and treatment results between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience and scent should I expect in the shower?\u003c\/h3\u003e\n\u003cp\u003eLoma pairs functional benefits with a light aromatherapy blend of cranberry and pear, delivering a fresh, subtly fruity scent without overpowering. The shampoo produces a creamy, luxurious lather that rinses clean while leaving a faint, pleasant fragrance on hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCranberry-pear aroma for a refreshing wash experience.\u003c\/li\u003e\n  \u003cli\u003eCreamy lather that spreads easily and rinses thoroughly.\u003c\/li\u003e\n  \u003cli\u003eLeaves a subtle fragrance, not a heavy perfumed residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Loma Nourishing Shampoo is aimed at anyone with dry, thirsty, color-treated, highlighted, bleached, or chemically processed hair who wants a restorative, gentle wash. It's a strong choice for clients seeking salon-grade ingredients (creatine and olive oil) without sulfates or parabens, and for people who wear keratin treatments or hairpieces and need a safe cleansing option. Use it as the daily or weekly cleansing step in routines focused on rebuilding strength, managing frizz, and maintaining color and treatment results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ealoe barbadensis leaf juice (aloe vera gel)*, sodium cocoyl isethionate, sodium methyl cocoyl taurate, sodium lauroamphoacetate, glyceryl stearate s.e., cetrimonium chloride, cetearyl alcohol, dimethicone, fragrance, gluconolactone, citric acid, chlorphenesin, guar hydroxypropyltrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, olea europaea (olive) fruit oil*, persea gratissima (avocado) oil*, panthenol (vitamin b-5), glycerin* \u0026amp; water \u0026amp; lavandula angustifolia (lavender) flower\/leaf\/stem extract* \u0026amp; foeniculum vulgare (fennel) seed extract* \u0026amp; helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, hydrolyzed quinoa, creatine. *Certified Organic\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Loma Nourishing Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated without sulfates and contains creatine and olive oil to help protect and nourish color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this after a keratin treatment or on hairpieces?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo is sulfate- and sodium chloride-free, making it safe for keratin treatments and most hairpieces or extensions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":49625193513098,"sku":"B00UNS6E72","price":78.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loma-nourishing-shampoo-front-bottle.jpg?v=1782890891","url":"https:\/\/auviraskincare.com\/products\/loma-nourishing-shampoo-12-oz-sulfate-and-paraben-free-for-dry-color-treated-hair-with-creatine-olive-oil","provider":"Auvira Beauty","version":"1.0","type":"link"}