{"product_id":"loma-forming-paste-3-oz-clay-based-styling-paste-strong-matte-hold-flexible-control","title":"Loma Forming Paste 3 oz — Clay-Based Styling Paste, Strong Matte Hold \u0026 Flexible Control","description":"\u003cp\u003e\u003cstrong\u003eLoma Forming Paste is a clay-based styling paste that sculpts, molds, and defines hair with strong hold and a natural matte finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for all hair types, this 3-ounce paste blends clay texture with flexible control so you can shape effortless styles that stay put without looking glossy. Infused with a fresh mango and orange aromatherapy, Loma's formula is free from parabens, sulfates, gluten, and sodium chloride—crafted to give textured control while being gentle on hair and scalp.\u003c\/p\u003e\n\n\u003ch3\u003eHow will Loma Forming Paste change my daily styling routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small to medium amount to damp hair for a softer, reworkable hold, or rub into dry hair for stronger, long-lasting definition. The clay-rich formula adds grip and separation so styles keep their shape throughout the day without flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair for pliable, touchable styles\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair to lock in structure and texture\u003c\/li\u003e\n  \u003cli\u003eWorks on short, medium, and longer hair lengths\u003c\/li\u003e\n  \u003cli\u003eMatte finish keeps looks natural and modern\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect for different hair types?\u003c\/h3\u003e\n\u003cp\u003eFine hair benefits from added texture and volume without weighing strands down, while thicker hair gains control and separation for sculpted looks. Curly or wavy hair can use the paste to define individual pieces and reduce frizz for a more polished matte appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine: lightweight texture and lift\u003c\/li\u003e\n  \u003cli\u003eMedium: enhanced shape and hold\u003c\/li\u003e\n  \u003cli\u003eThick\/coarse: manageability and definition\u003c\/li\u003e\n  \u003cli\u003eCurly\/wavy: piece definition and reduced frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove the paste for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a pea- to dime-sized amount between palms until creamy, then work through roots to ends, building more product as needed. To remove, shampoo normally—Loma's sulfate-free cleansing formulas help lift the clay without stripping natural moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm in hands for even distribution\u003c\/li\u003e\n  \u003cli\u003eLayer small amounts to avoid buildup\u003c\/li\u003e\n  \u003cli\u003eStyle with fingers, comb, or brush for varied finishes\u003c\/li\u003e\n  \u003cli\u003eWash out with regular shampoo; no harsh stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Loma Forming Paste a clean-choice styling product?\u003c\/h3\u003e\n\u003cp\u003eFormulated without parabens, gluten, sulfates, or sodium chloride, the paste focuses on essential styling ingredients and aromatherapeutic natural scents. Made in the USA, it pairs performance with a cleaner ingredient profile suited for daily use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eParaben- and gluten-free for gentler wear\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing compatibility\u003c\/li\u003e\n  \u003cli\u003eSodium chloride-free for color and moisture protection\u003c\/li\u003e\n  \u003cli\u003eMango and orange aromatherapy for a fresh scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Loma Forming Paste is ideal for anyone who wants strong, matte hold and precise control without shine—whether you’re creating textured, tousled looks or crisp, sculpted styles. It’s a versatile pick for people seeking a cleaner cosmetic profile and dependable day-long shaping in a travel-friendly 3-ounce jar.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ealoe barbadensis leaf juice*, water (aqua) (eau), polyhydroxystearic acid, cetearyl alcohol, pvp, beeswax (cera alba) (cire d'abeille), tribehenin, c32-36 isoalkyl stearate, glycerin*, caprylic\/capric triglyceride, ceteareth-25, stearyl behenate, glycereth-7 cocoate, panthenol, tocopherol, carthamus tinctorius (safflower) seed oil*, lavandula angustifolia (lavender) flower\/leaf\/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, kaolin, petrolatum, polyglyceryl-3 stearate, acrylates\/c10-30 alkyl acrylate crosspolymer, polysorbate 60, aminomethyl propanol, c12-15 alkyl benzoate, sodium phytate, propanediol, hydroxyacetophenone, chlorphenesin, fragrance (parfum), benzyl benzoate, linalool. *Certified Organic\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Loma Forming Paste on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for a softer, reworkable hold and more natural movement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the paste leave hair greasy or shiny?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The clay-based formula provides a matte finish without greasy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":49626486472842,"sku":"B00B9ZQ7M0","price":84.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/loma-forming-paste-front-jar.jpg?v=1782911541","url":"https:\/\/auviraskincare.com\/products\/loma-forming-paste-3-oz-clay-based-styling-paste-strong-matte-hold-flexible-control","provider":"Auvira Beauty","version":"1.0","type":"link"}