{"product_id":"laura-geller-new-york-serum-foundation-spf-50-for-mature-skin-05-sand-buildable-light-to-medium-coverage-niacinamide","title":"LAURA GELLER NEW YORK serum foundation SPF 50+ for mature skin — 05 Sand, buildable light-to-medium coverage \u0026 niacinamide","description":"\u003cstrong\u003eBetter Than 'Block is a lightweight, skincare-infused serum foundation with built-in SPF 50+, designed to even tone and hydrate mature skin without settling into fine lines.\u003c\/strong\u003e\n\n\u003cp\u003eThis foundation merges coverage, sun protection, and nourishing actives into a single step so you can simplify your morning routine. The formula combines niacinamide plus vitamins B5 and E with antioxidant oils in a silky, serum-like base that blends easily for a natural, radiant finish. It provides buildable light-to-medium coverage while delivering broad spectrum UVA\/UVB defense so protection and polish happen at once.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this foundation protect my skin while still looking natural?\u003c\/h3\u003e\n\u003cp\u003eThe product contains SPF 50+ to help shield skin from both UVA and UVB rays, reducing the need for a separate sunscreen application under makeup. Its lightweight serum texture layers evenly, allowing a natural, skin-like finish rather than a heavy or matte mask. Because it includes antioxidants and vitamins, it supports skin health while offering cosmetic coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBroad spectrum SPF 50+ built into the foundation\u003c\/li\u003e\n  \u003cli\u003eWeightless serum base for seamless blending\u003c\/li\u003e\n  \u003cli\u003eAntioxidant oils (sunflower, rosehip, grape seed) for hydration and glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this foundation emphasize fine lines or work for mature skin?\u003c\/h3\u003e\n\u003cp\u003eThis formula is created specifically for women 40+ and sensitive skin types, with hydrating ingredients that help avoid settling into creases. It’s fragrance-free and designed not to cake or cling to textured areas, so the finish stays smooth throughout wear. The buildable coverage means you can use a light layer for minimal coverage or add product to conceal more where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide brightens and helps even skin tone\u003c\/li\u003e\n  \u003cli\u003eVitamin B5 supports softness and plumpness\u003c\/li\u003e\n  \u003cli\u003eNon-caking, never settles into fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage and finish can I expect from shade 05 Sand?\u003c\/h3\u003e\n\u003cp\u003eShade 05 Sand delivers light-to-medium, buildable coverage that blurs imperfections while maintaining a natural, luminous look. The serum-like consistency gives a subtle radiance rather than a matte or flat appearance, making it suitable for everyday wear or layered with concealer where extra coverage is desired. It blends well with tools or fingertips for customizable intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable light-to-medium coverage\u003c\/li\u003e\n  \u003cli\u003eRadiant, skin-like finish that complements mature skin\u003c\/li\u003e\n  \u003cli\u003eWorks with fingertips, brush, or sponge for tailored coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the skincare portion of the foundation support long-term skin appearance?\u003c\/h3\u003e\n\u003cp\u003eThe active blend focuses on hydration, antioxidant protection, and tone correction to help skin look healthier over time while you wear it. Niacinamide can help even discoloration, while vitamins B5 and E support moisture and barrier defense. Regular use as part of a morning routine keeps sun defense consistent and reduces extra product steps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide targets uneven tone and radiance\u003c\/li\u003e\n  \u003cli\u003eVitamin E provides antioxidant shielding from free radicals\u003c\/li\u003e\n  \u003cli\u003eVitamin B5 and plant oils restore hydration and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? LAURA GELLER NEW YORK Better Than 'Block in 05 Sand is ideal for women seeking a streamlined morning routine who want SPF 50+ with makeup coverage, especially those with mature or sensitive skin. Choose this if you prefer a lightweight, non-cakey finish, need buildable coverage, and value added skincare benefits like niacinamide and vitamins. It’s designed for everyday wear—whether you’re running errands, heading to work, or layering for a special occasion—any moment you want protection, hydration, and a natural-looking complexion in one step.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eActive Ingredients: Homosalate 10.0%, Octisalate 5.0 %, Octocrylene 4.0 %, Titanium Dioxide 4.0%. Inactive Ingredients Water (Aqua), Butylene Glycol, Polymethyl Methacrylate, Cyclopentasiloxane, Octyldodecanol, Octyldodecyl Xyloside, PEG-30 Dipolyhydroxystearate, Isononyl Isononanoate, Propanediol, Caprylic\/Capric Triglyceride, Stearalkonium Hectorite, Propylene Carbonate, Cetyl PEG\/PPG-10\/1 Dimethicone, Lecithin, Polyhydroxystearic Acid, Ethylhexyl Palmitate, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Dimethicone\/Vinyl Dimethicone Crosspolymer, Silica, Dimethicone, Sodium Chloride, Triethoxycaprylylsilane, Styrene\/butadiene copolymer, Phenoxyethanol, Caprylyl Glycol, Hydrogenated Coco-Glycerides, Alteromonas Ferment Extract, Helianthus Annuus (Sunflower) Seed Oil, Rosa Canina Fruit Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Extract, Vitis Vinifera (Grape) Seed Oil, Panthenol, Niacinamide, Cucumis Sativus (Cucumber) Fruit Extract. May Contain: Iron Oxides\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I skip sunscreen when using this foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This foundation includes SPF 50+, but follow product directions; for extended sun exposure, additional sunscreen or reapplication may be needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is shade 05 Sand suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is fragrance-free and formulated for mature and sensitive skin with hydrating, gentle actives.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LAURA GELLER NEW YORK","offers":[{"title":"Default Title","offer_id":49628751069322,"sku":"B09C5PQZNW","price":84.68,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/laura-geller-new-york-bottle-front-05-sand.jpg?v=1782924992","url":"https:\/\/auviraskincare.com\/products\/laura-geller-new-york-serum-foundation-spf-50-for-mature-skin-05-sand-buildable-light-to-medium-coverage-niacinamide","provider":"Auvira Beauty","version":"1.0","type":"link"}