{"product_id":"laura-geller-new-york-jelly-balm-tinted-lip-balm-plum-happy-berry-shade-hydrating-squalane-vitamin-e-buildable-semi-shine-fi","title":"LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Plum Happy — berry shade, hydrating squalane \u0026 vitamin E, buildable semi-shine fi","description":"\u003cp\u003e\u003cstrong\u003eJelly Balm Tinted Lip Balm in Plum Happy is a hydrating, buildable lip color that delivers a semi-shine finish with squalane and vitamin E.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday wear, this tinted balm pairs lightweight color with lasting moisture. The Cushiony jelly texture applies smoothly without tugging, offering sheer-to-medium payoff you can layer for more intensity. Formulated in Italy and made vegan and cruelty-free, Plum Happy is a deep, flattering berry shade that sits comfortably on a wide range of skin tones.\u003c\/p\u003e\n\n\u003ch3\u003eWhat kind of finish and coverage can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe balm gives a natural semi-shine that enhances lips without looking glossy or sticky. Coverage is buildable: a single swipe provides a soft tint, while additional layers deepen the hue to medium intensity. The formula is designed to stay put, reducing feathering and migration into lip lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer on first swipe; layer for medium color\u003c\/li\u003e\n  \u003cli\u003eSemi-shine finish that reflects light without stickiness\u003c\/li\u003e\n  \u003cli\u003eNon-feathering texture that resists bleeding\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it hydrate and protect my lips?\u003c\/h3\u003e\n\u003cp\u003eSqualane in the formula helps lock in moisture and maintain softness, while vitamin E supplies antioxidant support and skin conditioning. Together they create a comforting barrier that makes lips feel smoother over repeated use. The lightweight balm absorbs easily, so hydration feels immediate rather than greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSqualane for long-lasting moisture retention\u003c\/li\u003e\n  \u003cli\u003eVitamin E to help condition and support lip skin\u003c\/li\u003e\n  \u003cli\u003eNon-greasy texture that layers with other products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product easy to apply and carry for daily use?\u003c\/h3\u003e\n\u003cp\u003eThe jelly stick format glides on cleanly without requiring a brush or mirror for a quick touch-up. Its cushiony texture minimizes tugging, making application simple even on the go. The compact size and reliable non-bleeding formula are practical for purse or pocket use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwist-up stick for fast, mess-free application\u003c\/li\u003e\n  \u003cli\u003eComfortable, tack-free wear for all-day use\u003c\/li\u003e\n  \u003cli\u003ePortable design suited for repeated touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is Plum Happy best paired with in a makeup routine?\u003c\/h3\u003e\n\u003cp\u003ePlum Happy works well as a solo product for a fresh, polished look or layered over balm or liner to intensify color. It complements neutral eye makeup and soft blush tones for balanced daytime looks, and can anchor deeper evening palettes when layered. Because it’s non-sticky, it layers smoothly under glosses or over lip primers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse alone for a natural berry tint\u003c\/li\u003e\n  \u003cli\u003eLayer over a matching liner for definition and longevity\u003c\/li\u003e\n  \u003cli\u003eTop with gloss for higher shine without migration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Jelly Balm in Plum Happy is ideal for anyone who wants a hydrating, easy-to-apply lip color with flexible coverage. It suits busy mornings, travel, or everyday beauty routines where comfort and a reliable finish matter. Consumers looking for vegan and cruelty-free options, moisturizing ingredients like squalane and vitamin E, and a shade that flatteringly enhances many skin tones will find this balm especially useful.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAntioxidant to moisturize and protect skin from damage\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Jelly Balm Plum Happy moisturizing enough for dry lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula contains squalane and vitamin E for hydration and conditioning suitable for dry lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build the color intensity with this balm?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Start with a single swipe for sheer color and layer additional coats to reach medium coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LAURA GELLER NEW YORK","offers":[{"title":"Default Title","offer_id":49628052291722,"sku":"B0FHXSKMF3","price":88.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/laura-geller-new-york-jelly-balm-plum-happy-front-packaging.jpg?v=1782922077","url":"https:\/\/auviraskincare.com\/products\/laura-geller-new-york-jelly-balm-tinted-lip-balm-plum-happy-berry-shade-hydrating-squalane-vitamin-e-buildable-semi-shine-fi","provider":"Auvira Beauty","version":"1.0","type":"link"}